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4 in 10 Use FB to Find
Products
Contd…
Over 40% of the Facebook's active user base say they turn to social
networks when they are researching a product or service. And among
the youngest Facebookers (16-24s), it's now almost half who are using
social media as a brand research channel. But while Facebook active
users are comfortable using social networks to research products,
converting them into purchasers will be a challenge: only 11% of
Facebookers say that a `buy' button on a social network would
motivate them to purchase. Convincing networkers that shopping via
social networks can be both easy and secure could unlock yet another
major source of revenue for the service
For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015

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4 in 10 use fb to find products

  • 1. 4 in 10 Use FB to Find Products
  • 2. Contd… Over 40% of the Facebook's active user base say they turn to social networks when they are researching a product or service. And among the youngest Facebookers (16-24s), it's now almost half who are using social media as a brand research channel. But while Facebook active users are comfortable using social networks to research products, converting them into purchasers will be a challenge: only 11% of Facebookers say that a `buy' button on a social network would motivate them to purchase. Convincing networkers that shopping via social networks can be both easy and secure could unlock yet another major source of revenue for the service
  • 3. For details and bookings contact:- Parveen Kumar Chadha… THINK TANK (Founder and C.E.O of Saxbee Consultants & Other-Mother marketingandcommunicationconsultants.com) Email :-saxbeeconsultants@gmail.com Mobile No. +91-9818308353 Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015