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Seo for-ecommerce-sites-ps
1.
2.
3.
Pay Per Click
4.
Ecommerce SEO
5.
6.
Main
SEO Consultant for Ultralase
7.
8.
9.
Keyword
Research for ecommerce sites
10.
Analysing
competitors
11.
Site
Taxonomy
12.
Internal
link structure
13.
Common
SEO ecommerce issues
14.
Further
Ecommerce SEO Advice
15.
16.
17.
Marketing including promotions
18.
Ability to sell your products online
19.
Level playing ground.
20.
Open 24hrs a day 7 days a week
21.
22.
23.
24.
Access
25.
Duplication
26.
Search
Engine Friendly URLs
27.
Hosting
28.
29.
30.
Building
Blocks of SEO
31.
Helps
provides rankings
32.
Look
for larger sites
33.
What
are they doing
34.
It
works for them
35.
Taxonomy
of site
36.
Find
long tail pages
37.
38.
39.
40.
Think
– Customers think differently to you
41.
Survey
your customers
42.
Ecommerce
sites have hundreds of keywords
43.
Use
tools
44.
45.
46.
47.
Niche
Keywords
48.
49.
Remove
really low search volume terms
50.
Be
realistic
51.
Duplicates
52.
Use
SEOMOZ Keyword difficulty tool
53.
54.
55.
56.
Pick
a selection of important keywords
57.
58.
Review
site architecture
59.
How
many internal links does that page have
60.
How
many external links does the page have
61.
62.
63.
Architecture
of the site
64.
Content
on the landing page
65.
Overall
content on the site
66.
Internal/external
Links (Yahoo Site Explorer)
67.
Document
Structure (H1, H2 etc)
68.
Taxonomy
69.
70.
71.
72.
Plan
site structure around search terms
73.
Optimised
pages don’t have to be bolted on
74.
75.
76.
77.
2-3
terms on category pages
78.
1
term on the product page(s)
79.
Think
about taxonomy
80.
Think
about relevancy
81.
82.
83.
84.
Important
pages linked in template
85.
More
links to important sub categories
86.
87.
88.
i.e.
premier league teams
89.
Click
on premier league teams
90.
Opens
up secondary navigation
91.
Shows
other league teams
92.
Stops
the template being flooded with links
93.
Useable
for customers and search engines
94.
95.
96.
Link
within main site template
97.
Use
main anchor text
98.
Push
more popular categories
99.
100.
101.
Only
keyword links
102.
High
search volume keywords
103.
104.
105.
106.
107.
108.
109.
110.
111.
112.
Write
some unique content
113.
Your
blog post gets the credit
114.
Wait
for product to be released
115.
Redirect
blog to product page
116.
117.
118.
By
Level of the site
119.
120.
121.
122.
Edit
profile
123.
Select
do track site search
124.
Enter
query parameter
125.
126.
127.
Bid
on the niche keywords in PPC
128.
Add
top searched products to main navigation
129.
Change
content on the home page
130.
Look
for searches that return 0 results
131.
132.
133.
134.
135.
136.
137.
138.
139.
140.
MOZ
Rank – Domain and Page
141.
Yahoo
Links
142.
Moz Trust -
Domain and Page
143.
Majestic
SEO links
144.
Number
of root domains
145.
146.
147.
Target
links to inner pages, traffic orderBuild from the following links
148.
Press
releases
149.
Review
Products
150.
Use
mini sites
151.
Forums
– post about your new products
152.
Social
Media, Videos
153.
154.
155.
Review
your competitors
156.
Plan
site taxonomy
157.
158.
Add
a review system
159.
Create
flat product structure
160.
161.
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