My SEO for ecommerce websites presentation for Internet World Exhibition April 2010

1. SEO For Ecommerce Sites By Paul Spreadbury SEO Manager Just Search Ltd

3. Pay Per Click

4. Ecommerce SEO

6. Main SEO Consultant for Ultralase

7. Manage all On Page SEO work for JS UK and FranceTwitter.com/paulspread

9. Keyword Research for ecommerce sites

10. Analysing competitors

11. Site Taxonomy

12. Internal link structure

13. Common SEO ecommerce issues

14. Further Ecommerce SEO Advice

15. Link Building for ecommerce websitesTwitter.com/paulspread

17. Marketing including promotions

18. Ability to sell your products online

19. Level playing ground.

20. Open 24hrs a day 7 days a week

22. UK spend 2008 - £43.8 billion**Figures from IMRG** Twitter.com/paulspread

24. Access

25. Duplication

26. Search Engine Friendly URLs

27. Hosting

28. Taxonomy Twitter.com/paulspread

30. Building Blocks of SEO

31. Helps provides rankings

32. Look for larger sites

33. What are they doing

34. It works for them

35. Taxonomy of site

36. Find long tail pages

37. Internal linkingTwitter.com/paulspread

38. Keyword Research

40. Think – Customers think differently to you

41. Survey your customers

42. Ecommerce sites have hundreds of keywords

43. Use tools

44. Take your time and research keywordsTwitter.com/paulspread

47. Niche Keywords

49. Remove really low search volume terms

50. Be realistic

51. Duplicates

52. Use SEOMOZ Keyword difficulty tool

53. Manually remove irrelevant termshttp://www.seomoz.org/keyword-difficulty Twitter.com/paulspread

54. Competitor Analysis

56. Pick a selection of important keywords

58. Review site architecture

59. How many internal links does that page have

60. How many external links does the page have

61. Is the content optimised?Twitter.com/paulspread

63. Architecture of the site

64. Content on the landing page

65. Overall content on the site

66. Internal/external Links (Yahoo Site Explorer)

67. Document Structure (H1, H2 etc)

68. Taxonomy

69. Discover Niche areas - High traffic - Low competition - Poor optimisation Twitter.com/paulspread

70. Site Taxonomy

72. Plan site structure around search terms

73. Optimised pages don’t have to be bolted on

74. Now map your keywords to pagesTwitter.com/paulspread

75. Poor Site Taxonomy Twitter.com/paulspread

77. 2-3 terms on category pages

78. 1 term on the product page(s)

79. Think about taxonomy

80. Think about relevancy

81. Main keyword firstKeyword map example Twitter.com/paulspread

82. Internal Link Structure

84. Important pages linked in template

85. More links to important sub categories

86. Clever site designpasses strength right places Twitter.com/paulspread

88. i.e. premier league teams

89. Click on premier league teams

90. Opens up secondary navigation

91. Shows other league teams

92. Stops the template being flooded with links

93. Useable for customers and search engines

94. <150 internal linksTwitter.com/paulspread

96. Link within main site template

97. Use main anchor text

98. Push more popular categories

99. More PR passed to the pageTwitter.com/paulspread

101. Only keyword links

102. High search volume keywords

103. Provides each important page with more internal linksTwitter.com/paulspread

104. Common Ecommerce SEO Issues

108. Implement a review system - Internal - External - www.feefo.com (Improves conversion by 30%) - Needs a large site - Need to reply to negative feedback - They email your customers http://www.feefo.com Twitter.com/paulspread

109. Example from Amazon.co.uk Twitter.com/paulspread

110. Further Ecommerce SEO Advice

112. Write some unique content

113. Your blog post gets the credit

114. Wait for product to be released

115. Redirect blog to product page

116. Product page gets a boost in the SERPsBlog page 301 redirect Product Page Blog page Twitter.com/paulspread

118. By Level of the site

119. Helps diagnose issuesTwitter.com/paulspread

122. Edit profile

123. Select do track site search

124. Enter query parameter

125. On play.com it is ‘searchstring’http://www.play.com/HOME/HOME/6-/Search.html?searchstring=shutter+island&searchtype=allproducts&searchsource=0 Twitter.com/paulspread

127. Bid on the niche keywords in PPC

128. Add top searched products to main navigation

129. Change content on the home page

130. Look for searches that return 0 results

131. Update product catalogueAct early to beat your competitors Twitter.com/paulspread

132. Link Building ForEcommerce Websites

135. http://www.directtvs.co.uk/32-39_Inch_LCD_TVs/prod.asp Twitter.com/paulspread

137. CountTwitter.com/paulspread

138. Reviewing your link portfolio Credit to Patrick Altoft from Branded 3 Twitter.com/paulspread

140. MOZ Rank – Domain and Page

141. Yahoo Links

142. Moz Trust - Domain and Page

143. Majestic SEO links

144. Number of root domains

145. Internal/External Linking pagesDiscover where your page is lacking strength http://www.seomoz.org/linkscape Twitter.com/paulspread

147. Target links to inner pages, traffic orderBuild from the following links

148. Press releases

149. Review Products

150. Use mini sites

151. Forums – post about your new products

152. Social Media, Videos

153. Contacts Twitter.com/paulspread

155. Review your competitors

156. Plan site taxonomy

158. Add a review system

159. Create flat product structure

161. Question / Debate Stand – E2100 Twitter.com/paulspread