Enviar búsqueda
Cargar
Research design
•
Descargar como PPT, PDF
•
10 recomendaciones
•
3,416 vistas
Komal Patel
Seguir
research design
Leer menos
Leer más
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 29
Descargar ahora
Recomendados
Research design
Research design
Karan Sidhu
Quantitative Methods of Research
Quantitative Methods of Research
Jan Ine
Steps in Research-Types of research-Types of Steps in Research-Types of resea...
Steps in Research-Types of research-Types of Steps in Research-Types of resea...
AbhishikthSandeep1
Qualitative Research
Qualitative Research
University of Maine
Research Design
Research Design
Prathiksha Gowda
Research design
Research design
Kritika Jain
Research design
Research design
Karthik Bharadwaj
Qualitative research
Qualitative research
Protik Roy
Recomendados
Research design
Research design
Karan Sidhu
Quantitative Methods of Research
Quantitative Methods of Research
Jan Ine
Steps in Research-Types of research-Types of Steps in Research-Types of resea...
Steps in Research-Types of research-Types of Steps in Research-Types of resea...
AbhishikthSandeep1
Qualitative Research
Qualitative Research
University of Maine
Research Design
Research Design
Prathiksha Gowda
Research design
Research design
Kritika Jain
Research design
Research design
Karthik Bharadwaj
Qualitative research
Qualitative research
Protik Roy
Research and Scientific Methods.pptx
Research and Scientific Methods.pptx
Dr Kirpa Ram Jangra
Explanatory research - Research Methodology - Manu Melwin Joy
Explanatory research - Research Methodology - Manu Melwin Joy
manumelwin
Definition and types of research
Definition and types of research
fadifm
Research lecture 1
Research lecture 1
Fraz Ali
Research Design
Research Design
godara1986
Research methodology introduction ch1
Research methodology introduction ch1
Dr.BAMU University
DESCRIPTIVE RESEARCH DESIGN
DESCRIPTIVE RESEARCH DESIGN
MAHESWARI JAIKUMAR
Ch 2 types of research
Ch 2 types of research
Leah Condina
Data Collection in Qualitative Research
Data Collection in Qualitative Research
Dr. Senthilvel Vasudevan
Literature review and theoretical framework
Literature review and theoretical framework
RajThakuri
Note 3. Qualitative Research Vs Quantitative Research
Note 3. Qualitative Research Vs Quantitative Research
SHAYA'A OTHMAN MANAGEMENT & RESEARCH METHODOLOGY
Descriptive Research Design - Techniques and Types
Descriptive Research Design - Techniques and Types
Sundar B N
Research design ppt (1)
Research design ppt (1)
manjalisingh1994
Research Methods
Research Methods
Syed Iqrar Hussain
types of research
types of research
Chanti Rayala
Types of research
Types of research
Dr.Sangeetha R
Qualitative Research Methods
Qualitative Research Methods
Antonio Dias de Figueiredo
Qualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysis
Vijayalakshmi Murugesan
Types of design brm
Types of design brm
SouravKathuria
Qualitative research
Qualitative research
Jamal Taha
IT3010 Lecture- Experiments
IT3010 Lecture- Experiments
BabakFarshchian
Guideline in Constructing Questionnaire
Guideline in Constructing Questionnaire
Ningsih SM
Más contenido relacionado
La actualidad más candente
Research and Scientific Methods.pptx
Research and Scientific Methods.pptx
Dr Kirpa Ram Jangra
Explanatory research - Research Methodology - Manu Melwin Joy
Explanatory research - Research Methodology - Manu Melwin Joy
manumelwin
Definition and types of research
Definition and types of research
fadifm
Research lecture 1
Research lecture 1
Fraz Ali
Research Design
Research Design
godara1986
Research methodology introduction ch1
Research methodology introduction ch1
Dr.BAMU University
DESCRIPTIVE RESEARCH DESIGN
DESCRIPTIVE RESEARCH DESIGN
MAHESWARI JAIKUMAR
Ch 2 types of research
Ch 2 types of research
Leah Condina
Data Collection in Qualitative Research
Data Collection in Qualitative Research
Dr. Senthilvel Vasudevan
Literature review and theoretical framework
Literature review and theoretical framework
RajThakuri
Note 3. Qualitative Research Vs Quantitative Research
Note 3. Qualitative Research Vs Quantitative Research
SHAYA'A OTHMAN MANAGEMENT & RESEARCH METHODOLOGY
Descriptive Research Design - Techniques and Types
Descriptive Research Design - Techniques and Types
Sundar B N
Research design ppt (1)
Research design ppt (1)
manjalisingh1994
Research Methods
Research Methods
Syed Iqrar Hussain
types of research
types of research
Chanti Rayala
Types of research
Types of research
Dr.Sangeetha R
Qualitative Research Methods
Qualitative Research Methods
Antonio Dias de Figueiredo
Qualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysis
Vijayalakshmi Murugesan
Types of design brm
Types of design brm
SouravKathuria
Qualitative research
Qualitative research
Jamal Taha
La actualidad más candente
(20)
Research and Scientific Methods.pptx
Research and Scientific Methods.pptx
Explanatory research - Research Methodology - Manu Melwin Joy
Explanatory research - Research Methodology - Manu Melwin Joy
Definition and types of research
Definition and types of research
Research lecture 1
Research lecture 1
Research Design
Research Design
Research methodology introduction ch1
Research methodology introduction ch1
DESCRIPTIVE RESEARCH DESIGN
DESCRIPTIVE RESEARCH DESIGN
Ch 2 types of research
Ch 2 types of research
Data Collection in Qualitative Research
Data Collection in Qualitative Research
Literature review and theoretical framework
Literature review and theoretical framework
Note 3. Qualitative Research Vs Quantitative Research
Note 3. Qualitative Research Vs Quantitative Research
Descriptive Research Design - Techniques and Types
Descriptive Research Design - Techniques and Types
Research design ppt (1)
Research design ppt (1)
Research Methods
Research Methods
types of research
types of research
Types of research
Types of research
Qualitative Research Methods
Qualitative Research Methods
Qualitative research, types, data collection and analysis
Qualitative research, types, data collection and analysis
Types of design brm
Types of design brm
Qualitative research
Qualitative research
Destacado
IT3010 Lecture- Experiments
IT3010 Lecture- Experiments
BabakFarshchian
Guideline in Constructing Questionnaire
Guideline in Constructing Questionnaire
Ningsih SM
Why use mixed methods? Webinar with Dr. Schutt
Why use mixed methods? Webinar with Dr. Schutt
SAGE Publishing
Component of a Research Design
Component of a Research Design
mehul chopra
Research design and Proposal Writing
Research design and Proposal Writing
AIMS Education
Chapter 3 The Research Process: The broad problem area and defining the pro...
Chapter 3 The Research Process: The broad problem area and defining the pro...
Nardin A
Types of Research Designs RS Mehta
Types of Research Designs RS Mehta
BP KOIRALA INSTITUTE OF HELATH SCIENCS,, NEPAL
Destacado
(7)
IT3010 Lecture- Experiments
IT3010 Lecture- Experiments
Guideline in Constructing Questionnaire
Guideline in Constructing Questionnaire
Why use mixed methods? Webinar with Dr. Schutt
Why use mixed methods? Webinar with Dr. Schutt
Component of a Research Design
Component of a Research Design
Research design and Proposal Writing
Research design and Proposal Writing
Chapter 3 The Research Process: The broad problem area and defining the pro...
Chapter 3 The Research Process: The broad problem area and defining the pro...
Types of Research Designs RS Mehta
Types of Research Designs RS Mehta
Similar a Research design
Brm kbs-1
Brm kbs-1
kaberi1
Malhotra03
Malhotra03
Uzair Javed Siddiqui
Malhotra03
Malhotra03
Uzair Javed Siddiqui
Research design & secondary data
Research design & secondary data
Shameem Ali
2 types of research
2 types of research
Naveed Saeed
Lec 2 types of research
Lec 2 types of research
Naveed Saeed
Chap2 latest
Chap2 latest
jenniferdoris
Ed200 research chapter 3 methodology(jan282012)
Ed200 research chapter 3 methodology(jan282012)
Maria Theresa
Business research
Business research
Tushar Vishnoi
Research design
Research design
GD Rungta College of Sci. & Tech. (Mgmt Department)
Lesson 1 charcteristics of quant r
Lesson 1 charcteristics of quant r
mjlobetos
Research methodology (2)
Research methodology (2)
Sandeep Soni Kanpur
Chapter1
Chapter1
Jaydeep Barad
Types of research debsbsjsjsjsjsjsjsign.pptx
Types of research debsbsjsjsjsjsjsjsign.pptx
doremonlovers365
Qualitative research method
Qualitative research method
metalkid132
Overseas mkt research 2
Overseas mkt research 2
StudsPlanet.com
Classroom research ELT
Classroom research ELT
Büşra Durbin
3. Research Design d.ppt
3. Research Design d.ppt
MAbdulMoid
Malhotra02.....
Malhotra02.....
Binty Agarwal
Malhotra02.....
Malhotra02.....
Binty Agarwal
Similar a Research design
(20)
Brm kbs-1
Brm kbs-1
Malhotra03
Malhotra03
Malhotra03
Malhotra03
Research design & secondary data
Research design & secondary data
2 types of research
2 types of research
Lec 2 types of research
Lec 2 types of research
Chap2 latest
Chap2 latest
Ed200 research chapter 3 methodology(jan282012)
Ed200 research chapter 3 methodology(jan282012)
Business research
Business research
Research design
Research design
Lesson 1 charcteristics of quant r
Lesson 1 charcteristics of quant r
Research methodology (2)
Research methodology (2)
Chapter1
Chapter1
Types of research debsbsjsjsjsjsjsjsign.pptx
Types of research debsbsjsjsjsjsjsjsign.pptx
Qualitative research method
Qualitative research method
Overseas mkt research 2
Overseas mkt research 2
Classroom research ELT
Classroom research ELT
3. Research Design d.ppt
3. Research Design d.ppt
Malhotra02.....
Malhotra02.....
Malhotra02.....
Malhotra02.....
Último
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Edi Saputra
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Bhuvaneswari Subramani
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
apidays
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
danishmna97
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
MadyBayot
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
apidays
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Remote DBA Services
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
WSO2
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
Último
(20)
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Research design
1.
Research Design © 2007
Prentice Hall 3-1
2.
Research Design:
Definition A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. © 2007 Prentice Hall 3-2
3.
Components of a
Research Design Define the information needed Design the exploratory, descriptive, and/or causal phases of the research Specify the measurement and scaling procedures Construct and pretest a questionnaire (interviewing form) or an appropriate form for data collection Specify the sampling process and sample size Develop a plan of data analysis © 2007 Prentice Hall 3-3
4.
A Classification of
Marketing Research Designs Fig. 3.1 Research Design Exploratory Conclusive Research Research Design Design Descriptive Causal Research Research Cross-Sectional Longitudinal Design Design Single Cross- Multiple Cross- Sectional Design Sectional Design © 2007 Prentice Hall 3-4
5.
Exploratory & Conclusive
Research Differences Table 3.1 Exploratory Conclusive Objective: To provide insights and To test specific hypotheses and understanding. examine relationships. Character- Information needed is defined Information needed is clearly istics: only loosely. Research process is defined. Research process is formal flexible and unstructured. and structured. Sample is large and Sample is small and non- representative. Data analysis is representative. Analysis of quantitative. primary data is qualitative. Findings/ Tentative. Conclusive. Results: Outcome: Generally followed by further Findings used as input into decision exploratory or conclusive making. © 2007 Prentice Hall research. 3-5
6.
A Comparison of
Basic Research Designs Table 3.2 Exploratory Descriptive Causal Objective: Discovery of ideas Describe market Determine cause and insights characteristics or and effect functions relationships Characteristics: Flexible, versatile Marked by the prior Manipulation of formulation of specific one or more hypotheses independent variables Often the front end Preplanned and of total research structured design Control of other design mediating variables Expert surveys Secondary data: Methods: Pilot surveys quantitative analysis Experiments Secondary data: Surveys qualitative analysis Panels © 2007 Prentice Hall Qualitative research Observation and other 3-6 data
7.
Uses of Exploratory
Research Formulate a problem or define a problem more precisely Identify alternative courses of action Develop hypotheses Isolate key variables and relationships for further examination Gain insights for developing an approach to the problem Establish priorities for further research © 2007 Prentice Hall 3-7
8.
Methods of Exploratory
Research Survey of experts Pilot surveys Secondary data analyzed in a qualitative way Qualitative research © 2007 Prentice Hall 3-8
9.
Use of Descriptive
Research To describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas. To estimate the percentage of units in a specified population exhibiting a certain behavior. To determine the perceptions of product characteristics. To determine the degree to which marketing variables are associated. To make specific predictions. © 2007 Prentice Hall 3-9
10.
Methods of Descriptive
Research Secondary data analyzed in a quantitative as opposed to a qualitative manner Surveys Panels Observational and other data © 2007 Prentice Hall 3-10
11.
Cross-sectional
Designs Involve the collection of information from any given sample of population elements only once. In single cross-sectional designs, there is only one sample of respondents and information is obtained from this sample only once. In multiple cross-sectional designs , there are two or more samples of respondents, and information from each sample is obtained only once. Often, information from different samples is obtained at different times. Cohort analysis consists of a series of surveys conducted at appropriate time intervals, where the cohort serves as the basic unit of analysis. A cohort is a group of respondents who experience the same event within the same time interval. © 2007 Prentice Hall 3-11
12.
Consumption of Various
Soft Drinks by Various Age Cohorts Table 3.3 Percentage consuming on a typical day Age 1950 1960 1969 1979 8-19 52.9 62.6 73.2 81.0 20-29 45.2 60.7 76.0 75.8 C8 30-39 33.9 46.6 67.7 71.4 C7 40-49 23.2 40.8 58.6 67.8 C6 50+ 18.1 28.8 50.0 51.9 C5 C1 C2 C3 C4 C1: cohort born prior to 1900 C5: cohort born 1931-40 C2: cohort born 1901-10 C6: cohort born 1940-49 C3: cohort born 1911-20 C7: cohort born 1950-59 C4: cohort born 1921-30 © 2007 Prentice Hall C8: cohort born 1960-69 3-12
13.
Longitudinal
Designs A fixed sample (or samples) of population elements is measured repeatedly on the same variables A longitudinal design differs from a cross- sectional design in that the sample or samples remain the same over time © 2007 Prentice Hall 3-13
14.
Cross-sectional vs. Longitudinal
Cross- Sam p l e Sectional Su r veye Design d at T 1 Sam e Sam p l e Sam p l e Longitudinal Su r veyed al so Design at T 1 Su r veyed at T 2 Ti m e T1 T2 © 2007 Prentice Hall 3-14
15.
Cross-Sectional Data May
Not Show Change Table 3.5 Brand Purchased Time Period Period 1 Period 2 Survey Survey Brand A 200 200 Brand B 300 300 Brand C 500 500 Total 1000 1000 © 2007 Prentice Hall 3-15
16.
Longitudinal Data May
Show Substantial Change Table 3.6 Brand Brand Purchased in Period 2 Purchased in Period 1 Brand A Brand B Brand C Total Brand A 100 50 50 200 Brand B 25 100 175 300 Brand C 75 150 275 500 Total 200 300 500 1000 © 2007 Prentice Hall 3-16
17.
Uses of Casual
Research To understand which variables are the cause (independent variables) and which variables are the effect (dependent variables) of a phenomenon To determine the nature of the relationship between the causal variables and the effect to be predicted METHOD: Experiments © 2007 Prentice Hall 3-17
18.
in Research
Designs Fig. 3.2 Total Error Random Non-sampling Sampling Error Error Response Non-response Error Error Researcher Interviewer Respondent Error Error Error Surrogate Information Error Respondent Selection Error Inability Error Measurement Error Questioning Error Unwillingness Error Population Definition Error Recording Error Sampling Frame Error Cheating Error Data Analysis Error © 2007 Prentice Hall 3-18
19.
Errors in Marketing
Research The total error is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project. Random sampling error is the variation between the true mean value for the population and the true mean value for the original sample. Non-sampling errors can be attributed to sources other than sampling, and they may be random or nonrandom: including errors in problem definition, approach, scales, questionnaire design, interviewing methods, and data preparation and analysis. Non- sampling errors consist of non-response errors and response errors. © 2007 Prentice Hall 3-19
20.
Errors in Marketing
Research Non-response error arises when some of the respondents included in the sample do not respond. Response error arises when respondents give inaccurate answers or their answers are misrecorded or misanalyzed. © 2007 Prentice Hall 3-20
21.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research Marketing Research at Citicorp is typical in that it is used to measure consumer awareness of products, monitor their satisfaction and attitudes associated with the product, track product usage and diagnose problems as they occur. To accomplish these tasks Citicorp makes extensive use of exploratory, descriptive, and causal research. Often it is advantageous to offer special financial packages to specific groups of customers. In this case, a financial package is being designed for senior citizens. The following seven-step process was taken by marketing research to help in the design. © 2007 Prentice Hall 3-21
22.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research 1) A taskforce was created to better define the market parameters to include all the needs of the many Citicorp branches. A final decision was made to include Americans 55 years of age or older, retired, and in the upper half of the financial strata of that market. © 2007 Prentice Hall 3-22
23.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research 2) Exploratory research in the form of secondary data analysis of the mature or older market was then performed and a study of competitive products was conducted. Exploratory qualitative research involving focus groups was also carried out in order to determine the needs and desires of the market and the level of satisfaction with the current products. In the case of senior citizens, a great deal of diversity was found in the market. This was determined to be due to such factors as affluence, relative age, and the absence or presence of a spouse. © 2007 Prentice Hall 3-23
24.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research 3) The next stage of research was brainstorming. This involved the formation of many different financial packages aimed at the target market. In this case, a total of 10 ideas © 2007 Prentice generated. were Hall 3-24
25.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research 4) The feasibility of the 10 ideas generated in step 3 was then tested. The ideas were tested on the basis of whether they were possible in relation to the business. The following list of questions was used as a series of hurdles that the ideas had to pass to continue on to the next step. • Can the idea be explained in a manner that the target market will easily understand? • Does the idea fit into the overall strategy of Citicorp? © 2007 Prentice Hall 3-25
26.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research Is there an available description of a specific target market for the proposed product? Does the research conducted so far indicate a potential match for target market needs, and is the idea perceived to have appeal to this market? Is there a feasible outline of the tactics and strategies for implementing the program? Have the financial impact and cost of the program been thoroughly evaluated and determined to be in line with company practices? In this study, only one idea generated from the brainstorming session made it past all the listed hurdles and on to step 5. © 2007 Prentice Hall 3-26
27.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research 5) A creative work-plan was then generated. This plan was to emphasize the competitive advantage of the proposed product as well as better delineate the specific features of the product. 6) The previous exploratory research was now followed up with descriptive research in the form of mall intercept surveys of people in the target market range. The survey showed that the list of special features was too long and it was decided to drop the features more commonly offered by competitors. © 2007 Prentice Hall 3-27
28.
Citicorp Banks on
Exploratory, Descriptive, and Causal Research 7) Finally, the product was test marketed in six of the Citicorp branches within the target market. Test marketing is a form of causal research. Given successful test marketing results, the product is introduced nationally. © 2007 Prentice Hall 3-28
29.
Marketing Research
Proposal Executive Summary Background Problem Definition/Objectives of the Research Approach to the Problem Research Design Fieldwork/Data Collection Data Analysis Reporting Cost and Time Appendices © 2007 Prentice Hall 3-29
Descargar ahora