Patient News Publishing is the leading dental practice marketing publication. Let us help you market your practice and increase your revenue today. Visit http://www.patientnews.com to learn more.

1. Dental Practice
Marketing Essentials

2. Marketing Possibilities for a
Dental Practice
• Just like promoting any other type of business, it takes
effective strategies to market a dental practice. To
accomplish this, you must understand who your
demographic is and the best ways to reach these people.
Let's now talk about some of the top ways to go about dental
practice marketing so you can generate leads and turn them
into loyal patients.

3. Build a Website
• If you haven't done so already, you should definitely take the time to
make a website for your practice or hire someone to do it for you. In
this day and age, it's almost a necessity to have a website so you
can showcase your practice and show people why they should
come to you rather than competitors.

4. Build a Website
• Some key information to include in your website is a brief
history of your practice, profiles of your staff members,
testimonials from previous patients and contact
information.

5. Search Engine Optimization (SEO)
• To ensure that your website ranks well in search engines, you
should engage in an SEO campaign. This technique incorporates
various elements including choosing targeted keywords, using those
keywords within your content, installing SEO plugins and building
backlinks.

6. Search Engine Optimization (SEO)
• The ultimate goal is to help search engines find and index your
content. Due to the fact that you're most likely trying to reach people
from your local city or town, it's important to use keywords that are
geared toward your location.

7. Search Engine Optimization (SEO)
• For instance, a dental practice in Tucson, Arizona might try to rank
for keywords like "Tucson dental practice" or "Tucson dentists."
Doing so should improve your chances of being viewed by people in
your area instead of the world at large which should increase your
conversion rates.

8. Social Media
• Another heavy hitter that is perfect for dental practice marketing is
social media. This technique is advantageous because it helps your
practice gain brand equity by connecting with existing patients and
potential leads.

9. Social Media
• The process is pretty straightforward and first involves
creating one or more profiles on some popular social media
sites. You can then post your own content or curate content
that you find on the Internet to your profile.

10. Social Media
• While the initial stages can be slow, you can usually expect to see
tangible results within a few months. The best part is that you can
keep in touch with your followers in a convenient manner by
creating posts that will appear in their feeds.

11. Content Marketing
• An additional strategy that has gained a lot of traction in recent
times is content marketing. This revolves around writing articles or
blog posts that offer helpful information concerning dentistry.

12. Content Marketing
• For instance, you might write an article that explains the top
tips for keeping a person's teeth white. Basically, you let your
knowledge and experience speak for itself and show potential
patients that you run a reputable practice.

13. Content Marketing
• Once you gain a certain level of trust with your audience, it's
relatively easy to pique their interest and get them to become
your dental patients.

14. Further Reading…
• Patient News Publishing is the leading
dental practice marketing publication. Let
us help you market your practice and
increase your revenue today. Visit
http://www.patientnews.com to learn more.