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Patrice Cloutier
Patrice Cloutier

Presentation for PIER Systems' Strategy Forum Webinar on June 30, 2011

TechnologyBusiness
1 of 34
Age of Social Convergence: What it means for you! ,[object Object],[object Object],[object Object]
Remember … It’s not just about social media (Twitter or Facebook) … tools not a strategy … Focus instead on what they allow: instantaneous sharing of info, perceptions, opinions … about the incident … about your response. Remember MySpace ???
Remember … It’s not your emergency! … it’s the public’s … People no longer just want to be victims or witnesses … they participate … are you ready?
Remember … The era of official agencies simply “ pushing ” out info is over! To be relevant, organizations also need to “ pull ” data in.
The age of social convergence ,[object Object],[object Object],[object Object],[object Object],[object Object]
The age of social convergence ,[object Object],[object Object],[object Object],[object Object]
The age of social convergence ,[object Object],[object Object],[object Object],[object Object]
The age of social convergence ,[object Object],[object Object],[object Object],[object Object]
The age of social convergence ,[object Object],[object Object],[object Object]
The age of social convergence ,[object Object],[object Object],[object Object],Craig Fugate, FEMA Administrator Monitoring SM to adjust your response to better meet local needs
The age of social convergence ,[object Object],[object Object],[object Object],Next Debate: how do you integrate this in your EOC and plans?
The age of social convergence ,[object Object],[object Object],[object Object]
The social convergence equation MOBILE TECH AND DEVICES SOCIAL NETWORKS CITIZEN PARTICIPATION DATA/PEOPLE MOBILIZATION =
Impact on crisis comms and management ,[object Object],[object Object],[object Object],[object Object]
Impact on crisis comms and management ,[object Object]
Impact on crisis comms and management ,[object Object],[object Object],Key issue: are citizens/volunteers trusted agents? http://irevolution.net/2011/06/21/information-forensics/ LINK:
Impact on crisis comms and management ,[object Object],Key issue: how do you deal with malicious intent? ,[object Object],[object Object]
Impact on crisis comms and management ,[object Object]
Integrating social networks in EM A six-step approach
Baseline: no use of SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http:// socialmediagovernance.com/policies.php?f =5 LINK:
Limited Use of SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.wctv.tv/news/headlines/People_Turn_To_Social_Media_In_Disasters_124340544.html?ref=544 LINK:
Interactive Use of SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.emergencymgmt.com/emergency-blogs/alerts/City-Survey-Asks-the-040411.html LINK:
Conversational Use of SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.ptsc-online.ca/blogs/crisisemergencycommunications/buildingasocialmediaandwebmonitoringprogram LINK:
Operational Use of SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://idisaster.wordpress.com/2011/06/18/processing-and-analyzing-social-media-in-a-crisis/ LINK:
Integrated Use of SM ,[object Object],[object Object],[object Object],[object Object],[object Object],http://blog.ushahidi.com/index.php/2011/05/11/join-the-cult-of-the-crowd/ LINK:
Current trends in the use of SM in EM Case studies A look at six very different disasters
Haiti: tech volunteers to the fore! “ The global response to the January 2010 7.0 magnitude earthquake in Haiti showed how connected individuals are becoming increasingly central to humanitarian emergency response and recovery,” said Turner in the foreword of the study. “ Haitians trapped under rubble used text messaging to send pleas for help. Concerned citizens worldwide engaged in a variety of ways, from sending in donations via SMS, to using shared networks to translate and map requests for assistance,” he added. Ted Turner, Chair, UN Foundation, Report on Haiti for the OCHA
Boulder/Fourmile Canyon Fire: tactical applications of SM and crisis mapping SM as key EI tool + Twitter and pics combined on maps First responders dispatched based on that data
The Aussie Experience: floods and a cyclone ,[object Object],[object Object],[object Object],[object Object],“ … Queensland’s emergency services and the population at large took full advantage of the versatility and robustness of social media to prepare for and combat disaster …” http://www.cci.edu.au/about/media/social-media-vs-the-floods LINK:
The Christchurch earthquake, Feb. 2011 Lessons learned from the September 2010 earthquake ,[object Object],[object Object],SM as COOP/BCP tools
Japan: the triple disaster Twitter = only communication tool immediately after the earthquake; however, Twitter helped spread rumors and misinformation, causing people to panic in areas where there was no reason to panic, one solution: have the government itself use Twitter to offer reliable information. Kobe City University Study
Tornadoes in the US: the SM story Legacy media realize the impact of SM http://idisaster.wordpress.com/2011/05/23/joplin-tornado-demonstrates-social-medias-5-key-roles-in-disaster-response-and-recovery/ LINK: Donations coordination through SM
Remember … It’s not just about social media People want to participate, not just be victims You need to integrate the crowd/cloud data and info into your response
Patrice's blog: http://crisiscommscp.blogspot.com/ PTSC-Online.ca

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Pier webinar

  • 1.
  • 2. Remember … It’s not just about social media (Twitter or Facebook) … tools not a strategy … Focus instead on what they allow: instantaneous sharing of info, perceptions, opinions … about the incident … about your response. Remember MySpace ???
  • 3. Remember … It’s not your emergency! … it’s the public’s … People no longer just want to be victims or witnesses … they participate … are you ready?
  • 4. Remember … The era of official agencies simply “ pushing ” out info is over! To be relevant, organizations also need to “ pull ” data in.
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  • 13. The social convergence equation MOBILE TECH AND DEVICES SOCIAL NETWORKS CITIZEN PARTICIPATION DATA/PEOPLE MOBILIZATION =
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  • 19. Integrating social networks in EM A six-step approach
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  • 26. Current trends in the use of SM in EM Case studies A look at six very different disasters
  • 27. Haiti: tech volunteers to the fore! “ The global response to the January 2010 7.0 magnitude earthquake in Haiti showed how connected individuals are becoming increasingly central to humanitarian emergency response and recovery,” said Turner in the foreword of the study. “ Haitians trapped under rubble used text messaging to send pleas for help. Concerned citizens worldwide engaged in a variety of ways, from sending in donations via SMS, to using shared networks to translate and map requests for assistance,” he added. Ted Turner, Chair, UN Foundation, Report on Haiti for the OCHA
  • 28. Boulder/Fourmile Canyon Fire: tactical applications of SM and crisis mapping SM as key EI tool + Twitter and pics combined on maps First responders dispatched based on that data
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  • 31. Japan: the triple disaster Twitter = only communication tool immediately after the earthquake; however, Twitter helped spread rumors and misinformation, causing people to panic in areas where there was no reason to panic, one solution: have the government itself use Twitter to offer reliable information. Kobe City University Study
  • 32. Tornadoes in the US: the SM story Legacy media realize the impact of SM http://idisaster.wordpress.com/2011/05/23/joplin-tornado-demonstrates-social-medias-5-key-roles-in-disaster-response-and-recovery/ LINK: Donations coordination through SM
  • 33. Remember … It’s not just about social media People want to participate, not just be victims You need to integrate the crowd/cloud data and info into your response

Editor's Notes

  1. Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
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  31. Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  32. Here’s a brief overview of what we’ll cover today … Don’t hesitate to interrupt me !
  33. Prepare message maps on all your hazards … risk-specific communications Ensure you have trained spokespeople exercise key crisis communications components regularly … as part of exercise program crises will happen … are you prepared?