On a sunny day a group of 25 Game Changers met in a less than sunny conference room to figure out a way to model impact within a business framework.
These slides are taken from various presentations given by Alex Osterwalder. Please check out more at http://slideshare.net/alex.osterwalder
1. Modelling
Impact
businessmodelsbeyondprofit.com
Patrick Keenan
pat@themovement.info
Most slides credited to Alex Osterwalder
slideshare.net/alex.osterwalder
Monday, May 31, 2010
38. CANVAS OVERLAY
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
images by JAM
Monday, May 31, 2010
39. CANVAS OVERLAY
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
images by JAM
Monday, May 31, 2010
40. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
Monday, May 31, 2010
41. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
block block
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
COST STRUCTURE REVENUE STREAMS
buildin
g
building block building
block block
Monday, May 31, 2010
42. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
block block
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
COST STRUCTURE REVENUE STREAMS
buildin
g
building block building
block block
Monday, May 31, 2010
43. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
block block
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
COST STRUCTURE REVENUE STREAMS
buildin
g
building block building
block block
Monday, May 31, 2010
44. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
block block
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
COST STRUCTURE REVENUE STREAMS
buildin
g
building block building
block block
Monday, May 31, 2010
45. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
block block
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
COST STRUCTURE REVENUE STREAMS
buildin
g
building block building
block block
Monday, May 31, 2010
48. in 10 minutes
Let’s try it out!
What is the business
model of a Bank?
buzz group
Monday, May 31, 2010
49. A Bank
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
Monday, May 31, 2010
50. “the banker's
confidence rests upon
the will and capacity
of the borrowers to
succeed in their
undertakings”
Monday, May 31, 2010
51. Grameen Bank
www.grameen-info.org
KEY KEY rning fro
Lea OFFER CUSTOMER CUSTOMER
m
PARTNERS ACTIVITIES text
local con RELATIONSHIPS SEGMENTS
Manage
Re-payment
Community
, Poorest of the
Central Bank ns Super vision of Poor
financial inst
itutio Groups Centres small-scale,
no-collateral
loans Field Worker
s
Small groups,
Encourage Self- mutual guarantee
monitoring
Aid organizations
KEY Solidarity CHANNELS
Participat & Quick pay-off
RESOURCES or
Interactio y activities
n Women
Field
Workers
Brand / laterines, irrigation,
Trust
Federated Group agricultural inputs
Credit Rec Centres
or
Database d
COST STRUCTURE REVENUE STREAMS
Investment Supervisors Weekly
Capital 16% Interest Installments
Monday, May 31, 2010
52. Reduce Infrastructure
KEY KEY rning fro
Lea OFFER CUSTOMER CUSTOMER
m
PARTNERS ACTIVITIES text
local con RELATIONSHIPS SEGMENTS
Manage
Re-payment
Community
, Poorest of the
Central Bank ns Super vision of Poor
financial inst
itutio Groups Centres small-scale,
no-collateral
loans Field Worker
s
Small groups,
Encourage Self- mutual guarantee
monitoring
Aid organizations
KEY Solidarity CHANNELS
Participat & Quick pay-off
RESOURCES or
Interactio y activities
n Women
Field
Workers
Brand / laterines, irrigation,
Trust
Federated Group agricultural inputs
Credit Rec Centres
or
Database d
COST STRUCTURE REVENUE STREAMS
Investment Supervisors Weekly
Capital 16% Interest Installments
Monday, May 31, 2010
53. Reduce Infrastructure
KEY KEY rning fro
Lea OFFER CUSTOMER CUSTOMER
m
PARTNERS ACTIVITIES text
local con RELATIONSHIPS SEGMENTS
Manage
Re-payment
Community
, Poorest of the
Central Bank ns Super vision of Poor
financial inst
itutio Groups Centres small-scale,
no-collateral
loans Field Worker
s
Small groups,
Encourage Self- mutual guarantee
monitoring
Aid organizations
KEY Solidarity CHANNELS
Participat & Quick pay-off
RESOURCES or
Interactio y activities
n Women
Field
Workers
Brand / laterines, irrigation,
Trust
Federated Group agricultural inputs
Credit Rec Centres
or
Database d
COST STRUCTURE REVENUE STREAMS
Investment Supervisors Weekly
Capital 16% Interest Installments
Monday, May 31, 2010
54. Impact Financial Viability?
KEY KEY rning fro
Lea OFFER CUSTOMER CUSTOMER
m
PARTNERS ACTIVITIES text
local con RELATIONSHIPS SEGMENTS
Manage
Re-payment
Community
, Poorest of the
Central Bank ns Super vision of Poor
financial inst
itutio Groups Centres small-scale,
no-collateral
loans Field Worker
s
Small groups,
Encourage Self- mutual guarantee
monitoring
Aid organizations
KEY Solidarity CHANNELS
Participat & Quick pay-off
RESOURCES or
Interactio y activities
n Women
Field
Workers
Brand / laterines, irrigation,
Trust
Federated Group agricultural inputs
Credit Rec Centres
or
Database d
COST STRUCTURE REVENUE STREAMS
Investment Supervisors Weekly
Capital 16% Interest Installments
Monday, May 31, 2010
55. Impact Financial Viability?
KEY KEY rning fro
Lea OFFER CUSTOMER CUSTOMER
m
PARTNERS ACTIVITIES text
local con RELATIONSHIPS SEGMENTS
Manage
Re-payment
Community
, Poorest of the
Central Bank ns Super vision of Poor
financial inst
itutio Groups Centres small-scale,
no-collateral
loans Field Worker
s
Small groups,
Encourage Self- mutual guarantee
monitoring
Aid organizations
KEY Solidarity CHANNELS
Participat & Quick pay-off
RESOURCES or
Interactio y activities
n Women
Field
Workers
Brand / laterines, irrigation,
Trust
Federated Group agricultural inputs
Credit Rec Centres
or
Database d
COST STRUCTURE REVENUE STREAMS
Investment Supervisors Weekly
Capital 16% Interest Installments
Monday, May 31, 2010
56. Impact doesn’t
factor into our
understanding
of business
models
Monday, May 31, 2010
65. “Building business models that
merely pursue profits almost
pale as a hedonistic or
pecuniary quest aside the grand
challenge of building business
models that matter”
alex osterwalder
57
Monday, May 31, 2010
70. !
...have a business model?
… have a business model?
62
Monday, May 31, 2010
71. !
...have a business model?
… have a business model?
63
Monday, May 31, 2010
72. !
...have a business model?
… have a business model?
64
Monday, May 31, 2010
73. !
...have a business model?
… have a business model?
65
Monday, May 31, 2010
74. !
...have a business model?
… have a business model?
66
Monday, May 31, 2010
75. Sticker Voting
Form groups around the
business model that
interests you most.
67
Monday, May 31, 2010
76. Working Lunch
Take you business
model to lunch and get
to know her.
68
Monday, May 31, 2010
77. Modelling is an
ongoing process of
exploration,
variation, and
improvement
Monday, May 31, 2010
78. uncertainty/patterns/insight clarity/focus
research designing business model business model design to
& understand prototypes be implemented
[Source: adapted from Damien Newman, Central]
70
Monday, May 31, 2010