1. Strategy and Execution are the Two Key
Components to Search Engine
Optimization Success
 If you can match what your prospects wants to what you have to offer then you are
on the road to SEO success.
The world of SEO is about finding the processes that work. When it comes to content it needs to
be optimized so that you reach your visitors and give them what their looking for. However, you
also need to give the search engines what they need as well. So finding that common middle
ground that will cover both sides is how you find the process that works for you. The result is
consistent traffic to your website that yields profitable results.
The benefit of running a campaign with us is that the clients we’ve worked with have proven
track records of consistently increasing their leads and sales each month.
SEO Four Step Process
There are four steps that need to be taken to fully develop an effective SEO process. These steps
include:
1. Know and Understand Your Business: What is the primary focus of your business?
Are there key products and services that you want to highlight? Getting to know what is
your businesses hot button is the key to moving forward and being successful. We need
to know what the key components are in order to give you the SEO strategies that can
elevate you above the competition.
2. Select the Right Keywords: Utilizing the right keywords will impact the type of traffic
that you get to your site. Each keyword is as unique as the person it gets to your site. The
goal is to get visitors to your site that want to buy and utilize the products and services
that you have to offer. That is our goal when we handle keyword research for you. The
right words can be a powerful tool in converting visitors into buyers.
3. Content is Key: Content is a powerful tool. What you have to say can mean the
difference in a visitor focusing on what your site has to say or moving on to the next site.
Does your site answer the pressing questions that your visitors are asking? Our task is to
give you powerful content that has something to say to your visitors as well as to the
search engines.
4. Share What You Have to Say: It’s not enough to provide your visitors valuable content.
That content needs to be shared with a wider audience. So in addition to your visitors and

2. the search engines, we will ensure that your content is shared across the web. It’s called
the World Wide Web for a reason. We will distribute your content to social outlets, news
media outlets as well as the mecca of article sites. You’ll get more visitors, more
exposure and more backlinks coming to your site.