The document summarizes a campaign by Coca-Cola to distribute rehydration salts alongside their other products in developing countries to help reduce child mortality. It provides statistics on child mortality in Africa and notes Coca-Cola's wide distribution network. The timeline then outlines the growth of the "Alive@5" Facebook group in support of this idea over 44 days, including gaining attention on social media, an interview on a radio program, a statement by Coca-Cola, and eventually a face-to-face meeting with Coca-Cola representatives. It raises current issues such as the need to engage an international NGO and questions around next steps.

1. The Coca-Cola Campaign Simon Berry Steve Bridger Paul Henderson 2gether08 3 July 2008

4. Timeline May 1988 The idea 6 May 2008 Twitt er invite to BC4A 6 May Commented and blogged idea 16 May Annie Lennox on DID 7-14 May Chasing Coca-Cola 18 May Facebook Group set up 0 21 May Interview with Eddie Mair iPM 23 May Statement from Coca-Cola 347 24 May iPM Broadcast 24 May Eve Graham sings 397 1 Jun Nominated for New Media Awards 5 Jun Teleconference with Coca-Cola 1778 16 Jun Face to face with Coca-Cola 2173

5. Alive@5 Group Growth – 44 days Facebook email feature lost 1 st Newsletter 3 rd Newsletter iPM Broadcast T/conf with Coca-Cola New Media Awards Nomination 4 th Newsletter Brussels Meeting Posted video link 2 nd Newsletter

6. Objective drift Get Coca-Cola’s attention Get a face to face meeting with Coca-Cola Get an International NGO engaged Link with local Health Department Design and run trials Formative evaluation Roll out?

7. Current issues Tanzania Research about to start Agreement to Blog Coca-Cola needs an International NGO Initial contacts with WaterAid and Oxfam not promising Facebook ‘Message Members’ active again Facebook group has been the key to success so far How to keep it growing? More expertise/person power required What next?