1. Social Media Practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com

3. Strategy Your target audience? Your desired outcomes?

4. Application Scenario

5. Planning Which tools to use? How will the conversation flow?

6. Application Scenario

7. Deployment Ease of use/ propensity to use? Protection of privacy? Protection of brand and IP?

8. Integration for Ease of Use Access :: beware “walled gardens” Integrity :: use APIs to automate

9. Protection Public vs. Private content? Manage any risk to the brand? IP containment?

10. Options SaaS vs. in-house deployment? Single sign-on? Fine-grained access control?

11. Measure and improve Final outcomes vs. plan? Tuning opportunities? Too much detail?

12. Broaden your horizon

13. A case study Live stream a session Make available afterwards Get remote input

14. Live streaming an unconference

16. Social Media Practicalities http://www.slideshare.net/paul_tanner/social-media-practicalities Paul Tanner, Virtual Technologies in/paul_tanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com