Digital + Community: what works and how do I build a strategy around this? Working with community and digital experiences requires a lot of thinking through. You need to consider what the actual experience it is that you are trying to deliver and how your community can participate with you and your content. Using the latest technology is not enough, there needs to be a strategy behind why you are doing the initiative in the first place. This talk will discuss many digital experiences the Powerhouse Museum has conceived of and delivered utilising a strategy and different technologies and plaftorms behind each experience. Successes and some failures will be shared.

1. Digital + community:
what works and how do I build a strategy around this?

2. re
by National Media Museum
@paulabray
paulabray.com

3. 500,000 objects
Science, Design & Technology
@phmuseum

5. by Australian War Memorial

6. insert image of Kiwi
t
by Smithsonian's National Zoo
CC BY-NC-ND 2.0

7. Digital Social & Emerging technologies

8. a bit on the team
Photographers
AV producer/editor
Scanner operator
Photo Librarian
Copyright officer

12. cross
by angelsk

13. Produce once
Publish many
by krazydad / jbum

14. Museums, galleries & libraries are
experiencing change
need to be relevant
continue to engage new audiences
in the fast pace of changing technologies

15. how do we make digital +
community work?
what is the right platform/experience?
how do we provide deeper engagement?

16. citizen curators
tagging
comments
location
identification
‘then and now’
remix
innovation

17. Visitor Cycle
pre during post
web in gallery/handheld mobile/web
by Seb Chan fresh+new(er)

18. Curio and the O

20. ?National Library NZ on The Commons

21. Some rights reserved by umpcportal.com
Technology is changing audience behaviour

22. audiences are social

23. start conversations
by Library of Congress

24. tell and share stories
by Cornell University Library No known copyright restrictions

25. photo by Viola.nl
deviced-up

26. networked

27. Curating content

28. sharing
remixing
reusing

29. its not about the
technology-arduino
CC BY-NC-ND 2.0
by danlane
It’s not just about technology

30. by .stephweiss'
CC BY-NC-ND 2.0
there is always a tech solution

31. It’s about what you do
with
the technology
Little slide dress Emily Steel

32. MCA e-publication

35. behind-the-scenes

36. Powerhouse Museum projects

37. Be an ‘open’Museum
– open to rich engagement, to new conversations
by ilmungo

38. new ways to engage with audiences
that may challenge, involve
‘experimentation’
by wader

39. dissolve ‘boundaries’between exhibitions,
programs, publications and web
by Rev. Xanatos Satanicos Bombasticos (ClintJCL)

40. Enable new interactions with visitors within our
‘spaces and online’

41. Increase the level of collection information accessible through
‘open access’

42. findableit is where I am and where I look
5 meaningfulI can understand it
responsiveto my interests, moods, location
usable/shareableI can pass it on and share
available
online/web onsite/galleries
and
offsite/community
by Seb Chan fresh+new(er)

43. collection online 2006

44. 115,517objects
134,385images

45. find stories within

47. fine details

50. Creative Commons license

51. our API

52. by Halans
250 people
13 projects used Powerhouse API
64 API keys downloaded

53. gov 2.0 mashups
Notable Mashing Achievement
Book Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer
Flip Explorer

54. Flickr screen grab
Flickr screen grab

55. we geo-map our images

56. incredible innovation using our content
Paul Hagon

58. MOB-augmented reality on iphone/android
install Layar+ BuildAR

59. real time then and now

61. we developed partnerships
ABC screen grab

63. examples or reuse
‘then and now’ photography

65. we saw location identification
?Flickr screen grab
Flickr screen grab

66. Flickr screen grab
Flickr screen grab
Domain screen grab

67. Common Ground 2009
global flickr meet-up

68. Community curated slideshow

69. projected onto each institution

70. a chance to get to KNOW and say
to the community
vernhart

71. dedicated Flickr fans turned up

72. Community presentations

73. the access
it’s the connections
the conversations
citizen research
innovation
influenced onsite
experiences

77. co-curate

81. our content was re-used & shared with us
photo by shealo

82. numerous accounts of citizen research
Image courtesy Randwick City Library Services
Photography by Sutto
Flickr screen grab
Flickr screen grab

83. we know our audience wants to participate

89. Winner MAPDA multimedia award

92. built-in scanner

101. the darkroom experience

102. series of projections

105. audiences were sharing their stories

110. 12 Flickr photographers came to opening

114. Australian

115. by Scotticus_ CC BY-NC 2.0
want to share

116. Year long series of events
celebrate the shared cultural heritage of Australia

117. Building a shared Australian memory experience

119. benevolent society beach
shot

121. Artsy

123. revise
The U.S. National Archives
To summarise

124. Understand community
What is the experience?
Technology is only the tool
Make content accessible/useable
Be participatory and responsive
Experiment - fail - learn

125. by proteinbiochemist CC BY-NC 2.0
Bring a plate

126. re
by National Media Museum
Thank you
ALGIM
@paulabray