WritePoint Information Mapping
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Presented by Paula R. Stern, WritePoint Ltd.
![A changing Landscape Business functions are in transition due to social, technical, economic and cultural trends ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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WritePoint Information Mapping
- 3. New economic geographies “glocalization”
- 7. Value shift to social prosperity
- 9. We have to rethink the whole approach to information management to remain innovative and competitive
- 11. Handling of unstructured content
- 13. Real time communication supersedes e-mail
- 15. The Information Mapping® Method
- 17. Universities of Harvard and Columbia
- 18. 40 years of experience
- 20. Learning Theory
- 24. Message Design
- 25. Usability
- 28. Today’s challenges on information Too much Texts are too long Unstructured Needfor content strategy Hard to find the information that you need Different writing styles Inconsistent layouts Difficult language …
- 29. Where information matters … Information and communication has a critical role to play in every area of your organization: Complying with laws and regulations Distributing information by web, manuals, etc. Explaining personnel policies and expenses Defining corporate branding and Creating Customer Service procedures Meeting quality assurance Writing operation instructions Etc …
- 30. Examples
- 31. Proven results
- 32. Our customers International customers
- 33. More info: www.informationmapping.com Newly appointed distributor for Israel: www.writepoint.com
Notas del editor
- A number that may shock you: Cost of 4 billion Euros annually – in wasted time on fruitless searches
- Employee turnover – baby boomers – leave and info goes with them – overturn – very important challenge to big corps how to keep the info when employees leave20% of the time – information doesn’t exist where the company can access it80% of the time, information is there, but often not readily accessible, wrong format, don’t know where to find it; maybe not written properly and they can’t access it
- IM identifies what information is availableCaptures the information in a file server, content management system, sharepoint, whatever
- Information mapping teaches you how to take text and organize it properly to maximize comprehension – usability