WittyParrot software solution for the Talent Acquisition space - some of the challenges we're addressing for customers in terms of efficiency, consistent messaging/branding, and personalized outreach to candidates.

1. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot
Talent Acquisition Value Proposition
Speed, Consistency and Control in your Communications
Paula Cassin
Director, Sales & Marketing
cell: 805-758-3392
paula@wittyparrot.com

2. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot for Talent Acquisition
“WittyParrot provides a Talent Acquisition Platform
for recruiters to communicate consistently with
candidates to ensure a ‘single voice’ across the
team and brand”

3. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
The Overall Challenge
Portals, Intranets
Box Drops
(documents)
Recruiters Candidates
Content Information
Consumers
Information
Access & Reuse

4. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
Talent Acquisition Business Challenges
Global Standardization
Personalization
Efficiency

5. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
Global Standardization
• Inconsistent
communications
• No “single voice”
• Not representing the brand
in the best way
• Local language and cultural
challenges
• Many social channels to
navigate

6. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
Personalization
• Need better customization tools to
target communications
• Takes too long to adequately
personalize content
• Need to stand out from the crowd /
differentiate your message
• Need to facilitate “candidate
intimacy”

7. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
Efficiency
• Takes too long to find
information
• Takes too long to use and
reuse content
• Slows response to candidates
and recruiting partners
• Low quality output degrades
candidate “WOW”!

8. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
TA Challenge: “Fill the Gaps”
When you think of "content," I bet
you're thinking documents,
presentations, and maybe videos. We
refer to this as "structured content."
But what about "unstructured content"?
Unstructured content is content that is
not constrained by document formats.
For example, think of the raw language
in PDFs, articles, blogs, social posts, or
your recorded Webinars and videos.
Jim Burns, president of Avitage Consulting LLC,

9. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot Core Value Proposition
“WittyParrot provides a Content Distribution Platform that
helps companies achieve speed, consistency and control in their
communications.”
• Convenient access to relevant information.
• Employee productivity through the use, and reuse of content.
• Differentiated and personalized communications on any
device.
• Ensure a ‘single voice’.

10. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot – 3 Key Differentiators
Wits
#1 “Wits”
#2 “Witty Widget”
#3 “Drag and Drop”

11. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot – Feature/Benefit Summary
• Wits - Precise “knowledge nuggets” for more
relevant communication
• Witty Widget – More convenient access and
reuse of information
• Drag and Drop – Increased productivity
… and a whole lot more!

12. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot Innovation – Wits
The Power of Wits
• Full documents and atomized
content (“knowledge nuggets”)
• More precise than docs. alone
• Rich text plus - audio, video, links,
images, attachments
• Easy to repurpose, customize
• Automated “Wit Discovery”
• Enables granular analytics
Enterprise
Content
Portals, ATS Systems,
Intranets, Wiki, Box Drops
(documents)
Relevance
Wits

13. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot Innovation – Witty Widget
Easy To Use – Side Bar Widget
• Always on the desktop
• Online or off
• Links to enterprise content
• Integration to SFDC
• Powerful search
• PC, Mac, Mobile
• Secure/Encryption
Cloud-based SaaS Solution
Convenient Access to
Information

14. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot Innovation – Drag and Drop
Portals, ATS Systems,
Intranets, Wiki, Box Drops
(documents)
Source Document
Repository
Drag and Drop
(content reuse)
Any Target
Application
Productivity

15. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
Almost no overlap with ATS Systems
ATSWittyParrot
• Content authoring and
delivery
• Corporate info source
• Social media hub
• Job Descriptions
• Job Posting
• Resume Mgmt.
• Contact Mgmt.
• Candidate Workflow
Minor overlap only in the area of
communication templates

16. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
WittyParrot = Talent Acquisition Swiss Army Knife
• Respond immediately to
candidates
• Access frequently-needed content
• Consistently confirm next steps
• Proactive and personalized
outreach
• Centralized social media
collaboration
• Bridge between structured and
unstructured data and content

17. WittyParrot proprietary & confidential
©WittyParrot 2010-2015
THANK YOU
www.wittyparrot.com