Marketing & Communications Salary Guide2011

2011
SALARY
GUIDE

CONTENTS

INTRODUCTION 1
ABOUT US 2
SALARY AND MARKET INFORMATION 3
LONDON
Commerce & Industry 5
Financial Services 8
Professional Services 12
Public Sector & Not For Profit 14
THE SOUTH 19
Financial Services & Professional Services 22
MIDLANDS & THE NORTH 27
Financial Services & Professional Services 30
SCOTLAND
Financial Services 39
Professional Services 42
CONTACT US 47

2011
SALARY
GUIDE

INTRODUCTION

WELCOME TO OUR MARKETING & The Hudson Marketing & Communications As such, this salary and market report should
COMMUNICATIONS SALARY GUIDE FOR 201 Salary Guide reflects how salaries have
1 be used as a guide only, our consultants are
201 WE HOPE THAT YOU FIND THIS AN
1. fluctuated across the industry. It contains available to provide bespoke information and
INSIGHTFUL REPORT, NOT ONLY FOR market overviews and salary information for advice whatever your needs may be.
SALARIES AND BENEFITS, BUT ALSO each major specialist area and forecasts
Our office locations and respective
FOR BROADER RECRUITMENT TRENDS how these areas will develop in the coming
telephone numbers can be found at the
WE FORESEE IN THE MARKETING & months.
back of this guide. Please contact us for a
COMMUNICATIONS MARKETPLACE FOR
The figures have been thoroughly confidential discussion in relation to any of
2011.
researched by our industry experts and your recruitment requirements, whether you
. come from a variety of sources including are an employer, or a job seeker looking
job offers by clients, candidate disclosure for your next marketing or communications
of salaries and advertised salaries. We have move.
also taken into account current market
We look forward to hearing from you.
conditions and forecasts as well as our many
years of collective experience between our Kind regards
recruitment experts. It is important to note Hudson Marketing & Communications
that all salaries are dependent on a number
of key factors such as size of company,
location and sector.

MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 1

2011
SALARY
GUIDE

ABOUT HUDSON
MARKETING &
COMMUNICATIONS

At Hudson, we connect great people with Our consultants are sector specialists, each We’ve developed and continue to build highly
great companies to help both realise their dedicated to providing recruitment solutions focused expertise and networks across the
potential. within specific industries. Our main focuses markets we work within, so that we can
include but are not limited to: connect the best and brightest people with
Hudson Marketing & Communications
your organisation, or connect you with the
is a recruitment consultancy specialising | Commerce & Industry
right opportunity.
in marketing and communications roles.
| Financial Services
With offices across the UK & Ireland, our
local knowledge and regional relationships | Professional Services
combined with our global resources enable | Public Sector & Not For Profit
us to deliver our service with speed, quality
and innovation.

2 MARKETING & COMMUNICATIONS | SALARY GUIDE 2011

2011
SALARY
GUIDE

SALARY AND MARKET
INFORMATION

2011
SALARY
GUIDE


2011
SALARY
GUIDE

LONDON
COMMERCE & INDUSTRY

Whilst by no means a return to boom times, Still, the year closed on a promising note, It is likely throughout 201 that we will
1
2010 nevertheless showcased a rise in with more jobs being recruited for in general see the trend of slow, steady growth
employer and job seeker confidence, marked and a particular uplift in senior level hires. continue. Demand for specialist skill sets
by an increased level of engagement in such as online marketing and proposition
Temporary recruitment within commerce &
permanent recruitment on both sides. management will outweigh that of generalist
industry remained relatively stagnant, driven
Although more eager to hire talent than the marketers. Though that said, the increased
by enforced cost-cutting across the majority
previous year, companies remained cautious proliferation of SMEs will command a need
of businesses. Again, this attitude appeared
in their decision-making with the average for candidates to have a broad appreciation
to ease slightly toward the close of the year
time to hire on assignments often exceeding of all aspects of the marketing mix.
and it’s likely that we’ll see a greater number
12 weeks. Likewise candidates showed
of contractors brought into companies as
greater trepidation when presented with
employers once again begin to recognise the
firm offers. When given attractive buy-back
benefits of temporary hires.
incentives, they were less willing to risk
venturing into unknown territory.

LONDON MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 5

2011
SALARY
GUIDE

COMMERCE & INDUSTRY
PERMANENT (£ PER YEAR) CONTRACT/TEMPORARY (£ PER DAY)

MINIMUM £ MAXIMUM £ AVERAGE £ BONUS AND/OR BENEFITS MINIMUM £ MAXIMUM £ AVERAGE £

MARKETING

Marketing Director Car Allowance, Bonus +
70,000 120,000 80,000 300 550 350
Benefits

Marketing Manager 35,000 60,000 45,000 Bonus + Benefits 150 300 225

Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 130

Direct Marketing Manager 35,000 50,000 40,000 Bonus + Benefits 150 200 175

Direct Marketing Executive 25,000 35,000 30,000 Bonus + Benefits 105 150 130

Campaign/Brand Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 220

Campaign/Brand Executive 25,000 40,000 30,000 Bonus + Benefits 105 170 130

Advertising Manager 35,000 50,000 40,000 Bonus + Benefits 150 225 170

Online/Digital/e-Marketing 30,000 50,000 40,000 Bonus + Benefits 130 215 170

Head of Online/Digital/e- Car Allowance, Bonus +
Marketing 50,000 75,000 60,000 215 350 250
Benefits

Head of Product Car Allowance, Bonus +
60,000 100,000 75,000 250 450 300
Benefits

Product Manager 40,000 80,000 65,000 Bonus + Benefits 220 350 275

Category Manager 40,000 60,000 50,000 Bonus + Benefits 150 250 200

Propositions Manager 40,000 65,000 55,000 Bonus + Benefits 170 275 250

SEO Manager 35,000 55,000 45,000 Bonus + Benefits 150 250 200

SEO Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 125

Head of CRM Car Allowance, Bonus +
70,000 95,000 85,000 300 450 350
Benefits

CRM Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225

CRM Executive 25,000 35,000 30,000 Bonus + Benefits 100 150 120

Head of Retention & Acquisition Car Allowance, Bonus +
70,000 90,000 80,000 300 400 350
Benefits


2011
SALARY
GUIDE

COMMERCE & INDUSTRY


Retention & Acquisition Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225

Events Director Car Allowance, Bonus +
60,000 75,000 65,000 250 350 275
Benefits

Events Manager 35,000 50,000 40,000 Bonus + Benefits 150 220 170

Events Executive 20,000 35,000 25,000 Bonus + Benefits 100 150 100

Head of Research/Insight/ Car Allowance, Bonus +
Knowledge 70,000 100,000 80,000 300 450 350
Benefits

Research/Insight/Knowledge
Manager 35,000 60,000 45,000 Bonus + Benefits 150 250 200

COMMUNICATIONS

Communications Director Car Allowance, Bonus +
70,000 100,000 80,000 300 450 350
Benefits

Head of Communications Car Allowance, Bonus +
60,000 85,000 75,000 250 400 320
Benefits

Communications Manager 35,000 60,000 45,000 Bonus + Benefits 170 300 210

Communications Executive 25,000 40,000 35,000 Bonus + Benefits 100 200 150

Head of Corporate Car Allowance, Bonus +
Communications 70,000 100,000 80,000 300 500 350
Benefits

Corporate Communications

Press & PR Manager 35,000 60,000 50,000 Bonus + Benefits 150 250 210

Press Officer 20,000 35,000 30,000 Bonus + Benefits 100 150 130

Director of Internal Car Allowance, Bonus +
Communications 70,000 100,000 80,000 300 500 350
Benefits

Head of Internal Car Allowance, Bonus +
Communications 60,000 85,000 75,000 250 400 300
Benefits

Internal Communications

Executive 25,000 40,000 30,000 Bonus + Benefits 100 170 150

Copywriter/Editor 20,000 45,000 35,000 Bonus + Benefits 100 200 150

Bid Writer/Manager 35,000 70,000 45,000 Bonus + Benefits 150 300 200


2011
SALARY
GUIDE

FINANCIAL SERVICES

Marketing & communications across the good internal and external communications From a bonus perspective some banks
financial services market experienced a specialists to concentrate on change shifted focus to the “total remuneration
strong year in 2010, with significant growth communications (especially in listed package”, moving away from high
in volume and revenue on 2009. businesses). Marketing in those businesses percentage bonuses and increasing the base
that had consolidated and restructured had salary. For some, the increase in base salary
Permanent recruitment returned to some
in some cases moved away from the dormant was to correct the preceding two year plus
consistency, particularly across the larger
business as usual /replacement roles we salary freeze.
retail and institutional organisations while the
had noticed in 2009. There was some
temporary market improved as the year went The expectation for 201 is that the sector
1
new headcount created in strategic and
on, peaking in August. will see much more of an even flow of
product marketing, to enable companies to
recruitment across skill sets in marketing
From a temporary perspective the latter take advantage of market share availability,
and communications. This is a change from
months of 2010 flattened out and that following competitor product line changes or
2010 where some skills moved and others
has continued into 201 Perhaps the
1. market exits.
remained stagnant. The industry itself having
announcement of budgets ruled the thoughts
H2 2010 was notably quieter. A mixture consolidated and removed overlapping
of many organisations and thus slowed many
of over eager recruiting by line managers support functions are now better placed to
processes down.
(starved of hiring budget during the make strategic growth hires in marketing
For the temporary market the areas of downturn) and a generally poor set of and communications, in line with business
growth were largely across the digital and financial results in Q3 for the economy, development objectives and reputation
product space. We also saw a lift across lead to caution and budgets being removed focused plans.
change communications as mergers and for Q4, and a focus on planning for 2011
acquisitions took effect. instead. We saw growth in internal and
From a permanent perspective H1 2010 change communications and PR/media
started strongly with continued volumes relations. Salary levels remained consistent
in communications requisitions. This was and at pre-downturn levels in most areas.
driven by organisations’ recruitment for Marketing was predominantly business as
usual with a few, generally SME businesses
hiring in product and strategic marketing.


2011
SALARY
GUIDE

FINANCIAL SERVICES


MARKETING

Marketing Director 80,000 125,000 100,000 Car + up to 60% 500 850 625

Marketing Manager 45,000 70,000 55,000 Car + up to 20% 200 450 300

Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Direct Marketing Manager 45,000 60,000 50,000 Car + up to 20% 200 300 250

Direct Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Campaign/Brand Manager 35,000 60,000 50,000 Car + up to 20% 200 350 275

Campaign/Brand Executive 30,000 40,000 35,000 10 – 15% bonus 150 200 175

Advertising Manager 45,000 60,000 55,000 Car + up to 20% 200 350 275

Online/Digital/e-Marketing 40,000 65,000 50,000 Car + up to 30% 200 350 275

Head of Online/Digital/e-
Marketing 70,000 100,000 80,000 Car + up to 50% 350 600 475

Head of Product 80,000 120,000 100,000 Car + up to 60% 350 600 475

Product Manager 40,000 65,000 55,000 Car + up to 30% 200 400 300

Propositions Manager 40,000 60,000 50,000 Car + up to 20% 250 600 400

SEO Manager 40,000 55,000 50,000 Car + up to 20% 250 400 325

SEO Executive 30,000 45,000 35,000 10 – 15% bonus 180 250 210

Head of CRM 75,000 100,000 80,000 Car + up to 40% 350 600 450

CRM Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

CRM Executive 30,000 45,000 40,000 10 – 15% bonus 150 250 200


2011
SALARY
GUIDE

FINANCIAL SERVICES


Head of Retention & Acquisition 80,000 100,000 85,000 Car + up to 30% 300 600 450

Retention & Acquisition Manager 50,000 60,000 55,000 Car + up to 20% 200 300 250

Events Director 75,000 100,000 80,000 Car + up to 30% 300 600 450

Events Manager 50,000 65,000 60,000 Car + up to 20% 200 350 275

Events Executive 30,000 40,000 35,000 10 – 15% bonus 110 180 140

Head of Research/Insight/
Knowledge 70,000 90,000 80,000 Car + up to 30% 350 650 500

Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

COMMUNICATIONS

Communications Director 100,000 130,000 120,000 Car + up to 60% 400 700 550

Head of Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450

Communications Manager 50,000 70,000 60,000 Car + up to 20% 200 300 250

Communications Executive 30,000 45,000 40,000 10 – 15% bonus 120 180 150

Head of Corporate
Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450


2011
SALARY
GUIDE

FINANCIAL SERVICES


Manager 50,000 70,000 60,000 Car + up to 30% 200 300 250

Press & PR Manager 50,000 70,000 65,000 Car + up to 30% 200 300 250

Press Officer 35,000 45,000 40,000 10 – 15% bonus 100 200 150

Director of Internal
Communications 90,000 110,000 100,000 Car + up to 40% 600 1,000 800

Head of Internal

Manager 50,000 65,000 55,000 Car + up to 20% 200 350 275

Executive 35,000 50,000 45,000 10 – 15% bonus 120 180 150

Copywriter/Editor 35,000 50,000 45,000 10 – 15% bonus 100 200 150

RFP Writer 35,000 60,000 45,000 10 – 15% bonus 200 400 300


2011
SALARY
GUIDE

PROFESSIONAL SERVICES

As confidence in the market continued to Activity at the senior end of the market has We have observed an increase in salary
increase, 2010 saw a steady rise in the increased, and we have experienced more levels to compensate for reduced bonuses,
number of roles available across marketing, interest from candidates at the head of and particularly at the head of and managerial
communications and business development. director level, who are beginning to explore levels. We have continued to see more
opportunities in the marketplace. This permanent than temporary roles available.
Unsurprisingly, there has been a marked
demonstrates an increased level of optimism
increase in the number of roles which are The recruiting challenge in this sector, for
in general, despite there not being as many
directly attributed to revenue generation – 201 will be to continue to attract and retain
1
open opportunities for them at this stage.
namely business development, typically at top talent. Whilst confidence has indeed
Throughout this year we anticipate more
executive and managerial level. We expect increased, the highest calibre candidates will
movement at the senior end of the market
this level of activity to continue for the need to be provided with good incentives in
due to this increased confidence.
duration of 201 as firms continue to drive
1 order to leave their current firm to go to a
their presence in their existing specialist The busiest sectors within professional competitor. This requires hiring firms to offer
sectors, but also as they seek to take market services during 2010 were undoubtedly competitive and attractive salary and benefits
share in other sectors from competitor firms. the legal and accountancy firms, who have packages. Firms will need to be smarter in
Consequently, salary premiums are attached shown strong signs of recovery. Property and their recruitment campaigns – being mindful
to these roles and we are confident that this real estate have experienced slower signs of that talented candidates will be sought after
will continue. growth. by a number of firms.


2011
SALARY
GUIDE

PROFESSIONAL SERVICES


MARKETING & COMMUNICATIONS

Marketing Director 80,000 130,000 100,000 Car + Bonus + Benefits 600 1,000 775



Business Development Director 90,000 150,000 120,000 Car + Bonus + Benefits 450 700 550

Business Development Manager 38,000 45,000 50,000 Bonus + Benefits 250 400 325

Business Development Executive 28,000 40,000 35,000 Bonus + Benefits 180 250 210

Head of PR 65,000 85,000 75,000 Car + Bonus + Benefits 350 450 300

PR Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325

Bid Manager 40,000 60,000 50,000 Bonus + Benefits 250 400 325

Marketing Communications

Database/CRM Manager 45,000 60,000 50,000 Bonus + Benefits 200 350 275




2011
SALARY
GUIDE

PUBLIC SECTOR & NOT FOR PROFIT

The public sector arena has seen many The not for profit sector has been affected, This has also had an effect on day rates,
changes, since the move from Labour to in particular charities have had to operate which have dropped significantly. We
the new Conservative - Liberal Democrat a leaner business, with much more of an are actively advising candidates to keep
coalition. This has had an impact on emphasis on the commercial side. This has their skills active, by taking on short term
marketing and communications roles resulted in a shift in roles and in demand contracts, whilst keeping their eye out
in central and local government, non- with more focus on marketing professionals for longer term contracts and permanent
departmental public bodies, housing and with international experience in particular, positions.
NHS sectors specifically. There are now and commercial expertise. We have seen a
surplus amounts of skilled public sector decline in communications roles.
professionals out of work who are taking
longer to obtain permanent or temporary
positions.


2011
SALARY
GUIDE


MINIMUM £ MAXIMUM £ AVERAGE £ MINIMUM £ MAXIMUM £ AVERAGE £

MARKETING

Marketing Director 50,000 100,000 75,000 285 625 450

Marketing Manager 35,000 45,000 40,000 148 210 169

Marketing Executive 25,000 35,000 30,000 106 163 127

Direct Marketing Manager 35,000 45,000 40,000 148 210 169

Direct Marketing Executive 25,000 35,000 30,000 106 163 127

Campaign/Brand Manager 40,000 50,000 45,000 169 233 191

Campaign/Brand Executive 28,000 40,000 34,000 119 186 144

Online/Digital/e-Marketing 28,000 40,000 34,000 119 186 144

Head of Online/Digital/e-Marketing 40,000 60,000 50,000 169 280 212

Product Manager 40,000 50,000 45,000 169 233 191

SEO Manager 35,000 50,000 42,500 148 233 180

SEO Executive 25,000 35,000 30,000 106 163 127

Head of CRM 45,000 75,000 60,000 191 350 254

CRM Manager 30,000 50,000 40,000 127 233 169

CRM Executive 25,000 40,000 32,500 106 186 138

Events Director 30,000 50,000 40,000 127 233 169

Events Manager 30,000 45,000 37,500 127 210 159


2011
SALARY
GUIDE



Events Executive 25,000 35,000 30,000 106 163 127

Head of Research/Insight/Knowledge 50,000 60,000 55,000 212 280 233

Research/Insight/Knowledge Manager 40,000 50,000 45,000 169 233 191

COMMUNICATIONS

Communications Director 40,000 75,000 57,500 169 350 244

Head of Communications 40,000 60,000 50,000 169 280 212

Communications Manager 35,000 45,000 40,000 148 210 169

Communications Executive 25,000 35,000 30,000 106 163 127

Head of Corporate Communications 40,000 60,000 50,000 169 280 212


2011
SALARY
GUIDE



Corporate Communications Manager 25,000 45,000 35,000 106 210 148

Press & PR Manager 30,000 60,000 45,000 127 280 191

Press Officer 25,000 35,000 30,000 106 163 127

Director of Internal Communications 40,000 75,000 57,500 169 350 244

Head of Internal Communications 40,000 60,000 50,000 169 280 212

Internal Communications Manager 35,000 45,000 40,000 148 210 169

Internal Communications Executive 25,000 35,000 30,000 106 163 127

Copywriter/Editor 25,000 35,000 30,000 106 163 127


2011
SALARY
GUIDE


2011
SALARY
GUIDE

THE SOUTH
ALL SECTORS

Confidence slowly returned to the market With the UK government having to make Our main challenge across the region for
during 2010 across the region. After a some tough decisions around budgets and the duration of 201 will be to identify and
1
sluggish start we saw a steady rise in spending cuts there was an inevitable freeze attract new candidates. Whilst confidence
the number of roles available across in ‘new hire’ recruitment strategies. The trend is slowly increasing, candidates still appear
marketing, communications, sales and continued from 2009 with the reduction nervous and reluctant in some cases to move
business development. During Q3 and in the number of third sector temporary on. The highest calibre candidates will need
Q4 we experienced a marked increase contractors as budgets were finally removed. to be offered good incentives in order to
in the number of mid to senior level sales leave their current business. We also can’t
The freeze appeared to affect every part
and business development opportunities, ignore the competition we face as recruiters,
of the public and not for profit sectors. In
as organisations looked to drive activity, as more organisations look to populate their
particular at the strategic communications
increase revenue and win back market share own internal recruitment teams. The need
level across the NHS and local government
from competitors. We expect this trend to for recruiters to create and deliver more
where efficiencies of up to 70% were sought
continue throughout 2011. innovative recruitment solutions and provide
in some cases.
specialist services has never been greater.
Surprisingly, the busiest sector within
Salary levels in our region have remained
our region during 2010 was retail which
stagnant in the main, with organisations
showed strong signs of recovery. We made
under the impression that they can make
a number of marketing communications
the most of market conditions and get more
placements in this sector, whereas in both
experience for their money. We have also
the FMCG, services and third sector we have
continued to see more permanent and fixed
experienced much slower signs of growth.
term contract roles rather than temporary
roles.

THE SOUTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 19

2011
SALARY
GUIDE

COMMERCE & INDUSTRY


MARKETING

Marketing Director Car Allowance, Bonus +
70,000 120,000 80,000 300 550 350
Benefits









Head of Online/Digital/e- Car Allowance, Bonus +
Marketing 50,000 75,000 65,000 215 350 250
Benefits

Head of Product Car Allowance, Bonus +
60,000 100,000 75,000 250 450 300
Benefits


Category Manager 40,000 60,000 50,000 Bonus + Benefits 150 250 200

Propositions Manager 40,000 65,000 55,000 Bonus + Benefits 170 275 250

SEO Manager 35,000 55,000 45,000 Bonus + Benefits 150 250 200


Head of CRM Car Allowance, Bonus +
70,000 95,000 85,000 300 450 350
Benefits



Head of Retention & Acquisition Car Allowance, Bonus +
70,000 90,000 80,000 300 400 350
Benefits


2011
SALARY
GUIDE

COMMERCE & INDUSTRY


Retention & Acquisition Manager 40,000 60,000 50,000 Bonus + Benefits 170 250 225

Events Director Car Allowance, Bonus +
60,000 75,000 65,000 250 350 275
Benefits



Head of Research/Insight/ Car Allowance, Bonus +
Knowledge 70,000 100,000 80,000 300 450 350
Benefits


COMMUNICATIONS

Communications Director Car Allowance, Bonus +
70,000 100,000 80,000 300 450 350
Benefits

Head of Communications Car Allowance, Bonus +
60,000 85,000 75,000 250 400 320
Benefits



Head of Corporate Car Allowance, Bonus +
Communications 70,000 100,000 80,000 300 500 350
Benefits




Director of Internal Car Allowance, Bonus +
Communications 70,000 100,000 80,000 300 500 350
Benefits

Head of Internal Car Allowance, Bonus +
Communications 60,000 85,000 75,000 250 400 300
Benefits




Bid Writer/Manager 35,000 70,000 45,000 Bonus + Benefits 150 300 200


2011
SALARY
GUIDE

FINANCIAL SERVICES & PROFESSIONAL SERVICES


MARKETING

Marketing Director 80,000 125,000 100,000 Car + up to 60% 500 850 625

Marketing Manager 45,000 70,000 55,000 Car + up to 20% 200 450 300

Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Direct Marketing Manager 45,000 60,000 50,000 Car + up to 20% 200 300 250

Direct Marketing Executive 30,000 45,000 35,000 10 – 15% bonus 120 160 140

Campaign/Brand Manager 35,000 60,000 50,000 Car + up to 20% 200 350 275

Campaign/Brand Executive 30,000 40,000 35,000 10 – 15% bonus 150 200 175

Advertising Manager 45,000 60,000 55,000 Car + up to 20% 200 350 275

Online/Digital/e-Marketing 40,000 65,000 50,000 Car + up to 30% 200 350 275

Marketing 70,000 100,000 80,000 Car + up to 50% 350 600 475

Head of Product 80,000 120,000 100,000 Car + up to 60% 350 600 475

Product Manager 40,000 65,000 55,000 Car + up to 30% 200 400 300

Propositions Manager 40,000 60,000 50,000 Car + up to 20% 250 600 400

SEO Manager 40,000 55,000 50,000 Car + up to 20% 250 400 325

SEO Executive 30,000 45,000 35,000 10 – 15% bonus 180 250 210

Head of CRM 75,000 100,000 80,000 Car + up to 40% 350 600 450

CRM Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

CRM Executive 30,000 45,000 40,000 10 – 15% bonus 150 250 200

Head of Retention & Acquisition 80,000 100,000 85,000 Car + up to 30% 300 600 450

Retention & Acquisition Manager 50,000 60,000 55,000 Car + up to 20% 200 300 250


2011
SALARY
GUIDE

FINANCIAL SERVICES & PROFESSIONAL SERVICES


Events Director 75,000 100,000 80,000 Car + up to 30% 300 600 450

Events Manager 50,000 65,000 60,000 Car + up to 20% 200 350 275

Events Executive 30,000 40,000 35,000 10 – 15% bonus 110 180 140

Knowledge 70,000 90,000 80,000 Car + up to 30% 350 650 500

Manager 50,000 60,000 55,000 Car + up to 20% 200 350 275

COMMUNICATIONS

Communications Director 100,000 130,000 120,000 Car + up to 60% 400 700 550

Head of Communications 80,000 100,000 90,000 Car + up to 40% 300 600 450

Communications Manager 50,000 70,000 60,000 Car + up to 20% 200 300 250

Communications Executive 30,000 45,000 40,000 10 – 15% bonus 120 180 150

Head of Corporate

Manager 50,000 70,000 60,000 Car + up to 30% 200 300 250

Press & PR Manager 50,000 70,000 65,000 Car + up to 30% 200 300 250

Press Officer 35,000 45,000 40,000 10 – 15% bonus 100 200 150

Communications 90,000 110,000 100,000 Car + up to 40% 600 1,000 800

Head of Internal

Manager 50,000 65,000 55,000 Car + up to 20% 200 350 275

Executive 35,000 50,000 45,000 10 – 15% bonus 120 180 150

Copywriter/Editor 35,000 50,000 45,000 10 – 15% bonus 100 200 150

RFP Writer 35,000 60,000 45,000 10 – 15% bonus 200 400 300


2011
SALARY
GUIDE



MARKETING

Marketing Director 50,000 100,000 75,000 285 625 450








Head of Online/Digital/e-Marketing 40,000 60,000 50,000 169 280 212

Product Manager 40,000 50,000 45,000 169 233 191

SEO Manager 35,000 50,000 42,500 148 233 180

SEO Executive 25,000 35,000 30,000 106 163 127

Head of CRM 45,000 75,000 60,000 191 350 254

CRM Manager 30,000 50,000 40,000 127 233 169

CRM Executive 25,000 40,000 32,500 106 186 138

Events Director 30,000 50,000 40,000 127 233 169


2011
SALARY
GUIDE



Events Manager 30,000 45,000 37,500 127 210 159




COMMUNICATIONS







Press & PR Manager 30,000 60,000 45,000 127 280 191

Press Officer 25,000 35,000 30,000 106 163 127







2011
SALARY
GUIDE

MIDLANDS & THE NORTH
ALL SECTORS

Throughout 2010, the economic climate desire to develop on-line revenue streams Despite positive signs, the market in 2011
proved quite a test for both marketing which created a steady flow of jobs in this remains fragile and there is still a hesitancy
and PR professionals in the Midlands area. Businesses also looked to proposition to hire permanent marketing staff in volume.
and North of England. Often viewed as and partnership marketers to create new Replacement hires as opposed to hiring
non-fee earning staff, some businesses viable revenue streams. Product marketers en masse remains a priority, although the
had to cut their marketing and PR teams were in high demand across both consumer financial services and utilities markets in
substantially or freeze headcount in an effort products and B2B, and have commanded a particular have started to buck this trend.
to reduce costs. Despite this, we did see premium in terms of salary. As have financial Senior hires have also resurfaced after a
a definite increase in demand for talented marketing professionals with particular reliance on tactical marketers to get through
professionals across several key sectors expertise in savings & investment products. the recession. Interim professionals remain
compared to the previous year. Whilst the in demand as businesses balance critical
As the economic climate improved,
temporary market slowed down (governed projects with permanent headcount budgets.
companies were keen to manage their
largely by public sector cuts), the trend for
reputation internally and externally. Staff We are still experiencing a flood of
permanent hires in financial services, utilities,
engagement was, and continues to be, high candidates into the market which in turn
professional services and the engineering
on the agenda as downsizing or restructures has altered the face of interim recruitment.
& manufacturing sectors exceeded
left some staff feeling vulnerable or This influx of available candidates makes
expectations.
disillusioned. As a result we saw, and it ever more important to identify the truly
Despite positive signs of recovery in 2010, continue to see, an increase in demand for skilled applicants through robust selection
revenue generation was still in sharp focus, internal communications professionals to techniques. We need to be mindful that
so marketers who could drive the bottom help engage and reassure staff working in a higher volume of candidates doesn’t
line were in most demand. Given the cost leaner environments. We have also seen an necessarily mean a higher volume of quality,
efficiencies of web channels, there was a increase in demand for PR professionals that will add profit to the bottom line and
to maintain the businesses positive image enhance a business’ values and reputation.
and encourage confidence in an uncertain
market.

MIDLANDS & THE NORTH MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 27

2011
SALARY
GUIDE

COMMERCE & INDUSTRY


MARKETING

Marketing Director 70,000 200,000 100,000 Car + Bonus + Benefits 415 1,200 625

Marketing Manager 30,000 55,000 40,000 Car + Bonus + Benefits 145 315 215


Direct Marketing Manager 35,000 55,000 40,000 Car + Bonus + Benefits 195 315 215


Campaign/Brand Manager 30,000 50,000 40,000 Car + Bonus + Benefits 195 315 215


Advertising Manager 35,000 60,000 40,000 Car + Bonus + Benefits 195 350 215

Marketing 55,000 90,000 70,000 Car + Bonus + Benefits 315 565 415


Head of Product 60,000 120,000 90,000 Car + Bonus + Benefits 350 725 565

Product Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 350 250

Category Manager 30,000 60,000 45,000 Car + Bonus + Benefits 155 350 250

Propositions Manager 30,000 65,000 45,000 Car + Bonus + Benefits 145 385 250

SEO Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250


Head of CRM 60,000 90,000 75,000 Car + Bonus + Benefits 350 565 450

CRM Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250


Head of Retention & Acquisition 50,000 100,000 80,000 Car + Bonus + Benefits 285 625 500


2011
SALARY
GUIDE

COMMERCE & INDUSTRY


Retention & Acquisition Manager 35,000 50,000 45,000 Car + Bonus + Benefits 195 285 250

Events Director 40,000 60,000 50,000 Car + Bonus + Benefits 200 350 250

Events Manager 20,000 40,000 30,000 Car + Benefits 150 215 145

Events Executive 20,000 30,000 25,000 Benefits 100 150 125

Knowledge 50,000 120,000 80,000 Car + Bonus + Benefits 300 725 500

Manager 30,000 50,000 40,000 Car + Bonus + Benefits 145 285 215

COMMUNICATIONS

Communications Director 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595

Head of Communications 50,000 70,000 60,000 Car + Bonus + Benefits 285 415 350


Communications Executive 20,000 30,000 25,000 Benefits 100 145 125

Head of Corporate
Communications 70,000 120,000 95,000 Car + Bonus + Benefits 415 725 595


Press & PR Manager 30,000 45,000 35,000 Car + Bonus + Benefits 145 250 195

Press Officer 20,000 30,000 25,000 Benefits 100 145 125


Head of Internal


Executive 20,000 30,000 25,000 Benefits 100 145 125

Copywriter/Editor 20,000 30,000 25,000 Benefits 100 145 125

RFP Writer 30,000 60,000 45,000 Bonus + Benefits 150 300 200


2011
SALARY
GUIDE

FINANCIAL SERVICES AND PROFESSIONAL SERVICES


MARKETING

Marketing Director 80,000 125,000 100,000 Car + Bonus + Benefits 300 850 450

Marketing Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300


Direct Marketing Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300


Campaign/Brand Manager 30,000 50,000 35,000 Car + Bonus + Benefits 200 450 300






Product Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 350 250

Propositions Manager 30,000 60,000 45,000 Car + Bonus + Benefits 145 385 250



Head of CRM 65,000 90,000 75000 Car + Bonus + Benefits 350 565 450

CRM Manager 30,000 55,000 45,000 Car + Bonus + Benefits 145 315 250


Head of Retention & Acquisition 50,000 100,000 80,000 Car + Bonus + Benefits 285 625 500

Retention & Acquisition Manager 35,000 50,000 45,000 Car + Bonus + Benefits 195 285 250


2011
SALARY
GUIDE

FINANCIAL SERVICES AND PROFESSIONAL SERVICES



Events Manager 20,000 40,000 30,000 Car + Benefits 150 215 145

Events Executive 20,000 30,000 25,000 Benefits 100 150 125



COMMUNICATIONS



Communications Manager 30,000 55,000 40,000 Car + Bonus + Benefits 150 285 215

Communications Executive 25,000 35,000 28,000 Benefits 120 150 125

Head of Corporate


Press & PR Manager 30,000 45,000 35,000 Car + Bonus + Benefits 150 250 195



Head of Internal


Executive 20,000 30,000 25,000 Benefits 100 145 125

Copywriter/Editor 20,000 30,000 25,000 Benefits 100 145 125



2011
SALARY
GUIDE



MARKETING

Marketing Director 65,000 120,000 90,000 Car + Bonus + Benefits 385 725 565













Head of CRM 55,000 85,000 65,000 Car + Bonus + Benefits 315 525 385






2011
SALARY
GUIDE






COMMUNICATIONS





Head of Corporate





Head of Internal






2011
SALARY
GUIDE

SCOTLAND
COMMERCE & INDUSTRY

We are continuing to see a steady uplift client pools. Whilst the preference seems Companies in the private sector continue
in recruitment activity across a range of to be for a broader B2B marketing skill set, to take a cautious approach to growth,
sectors. FMCG and utilities in particular, are the inclusion of digital expertise continues while continuing to manage costs tightly.
continuing to hire not only business essential to be highly sought after. We expect to We do expect to see an uplift in interim
roles, but also new talent to drive growth see this trend continue throughout 2011. opportunities over the year. This trend has
in targeted areas. Skills high in demand in Construction and related sectors continue to already started, with companies seeing that
these sectors include digital marketing, brand find the market difficult, with only the most they are able to bring in high calibre, interim
and product marketing. The manufacturing essential hires being made. marketing talent, without having to commit to
and IT sectors are hiring commercial permanent headcount.
marketers typically with a breadth of B2B
marketing experience, as they seek out new
potential markets and maximise existing

SCOTLAND MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 35

2011
SALARY
GUIDE

COMMERCE & INDUSTRY


MARKETING

Marketing Director 70,000 120,000 100,000 700 1,000 850







Advertising Manager 30,000 40,000 35,000 150 250 200


Head of Online/Digital/e-Marketing 50,000 100,000 75,000 500 1,000 750

Head of Product 50,000 70,000 60,000 200 400 300

Product Manager 30,000 50,000 45,000 150 250 200

Category Manager 40,000 55,000 48,000 180 250 215

Propositions Manager 35,000 50,000 45,000 150 250 200

SEO Manager 30,000 40,000 35,000 150 200 175


2011
SALARY
GUIDE

COMMERCE & INDUSTRY


SEO Executive 24,000 30,000 25,000 120 160 140

Head of CRM 40,000 60,000 45,000 200 300 250

CRM Manager 30,000 40,000 35,000 150 200 175

CRM Executive 21,000 28,000 25,000 90 120 105

Head of Retention & Acquisition 50,000 70,000 60,000 300 500 400

Retention & Acquisition Manager 30,000 40,000 35,000 150 200 175

Events Manager 25,000 35,000 30,000 110 180 145




SCOTLAND MARKETING & COMMUNICATIONS | SALARY GUIDE 2011 37

2011
SALARY
GUIDE

COMMERCE & INDUSTRY


COMMUNICATIONS







Press & PR Manager 30,000 40,000 35,000 150 250 200

Press Officer 25,000 30,000 27,000 120 180 150







Marketing & Communications Salary Guide2011

Marketing & Communications Salary Guide2011

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