Monetizing Online Video

Hot Tips for
“Making the Money”
with Online Video
Presented by

Advertising
“Pre-rolls, post-rolls, banners,
overlays, doughnut holes…”

• Sell ads for stuff that fits your audience
• Plus, you can advertise your own stuff to make money, like
cool hats from Zombie Truckers 3 !

A large following or passionate online community is
extremely valuable to advertisers. Focus on
connecting with your audience and using your content
to attract a big payout.
To learn more about monetizing online video visit http://www.zombietruckers3.com

Sponsorship
“I’m all about making the money,
you know that…”

• Get one sponsor to pay for exclusive ad space on your site
• Content is shown in branded players
• Sponsor promotes user-generated contests and more

Not all online video platforms allow sponsorships.To
take full advantage, you must have complete control
over your Web video content and its surrounding
environment.

Pay-Per-View
“Just throw one of those credit card
forms on there and “Ka-Ching,”
I control everything!”

• Fans pay you to view exclusive videos on your site
• Time-sensitive, format-sensitive content and live video is great
for pay-per-view

During your live events, make use of live chat,
commenting, and rating to create connections with
fans and grow your online community.


Subscriptions
“I’m not crazy, I’m just looking
to make a little more cash.”

• Charge recurring fees for exclusive content
• Bonus footage, deleted scenes, behind-the-scenes videos…
whatever your fans want

This works best if you produce premium, paid content
for dedicated fans, but keep offering free content, too.


Paid Syndication
“You like zombies? I love zombies… How’d you like to
put my zombies on your website?”

• Businesses or brands pay to put your content on their sites to
drive audience
• And the more places people see your ‘zombies,’ the more you
are building your own business

Ask for a share of the revenue that comes from the
content’s advertising. Sell partial or exclusive rights to
your videos, or even give away your content for free if
it means more eyeballs and sponsors.


Product Placement
“I can have zombies buying cars,
wearing designer labels, drinking
their favorite beverage…”

• Products become part of the content
• Characters directly or indirectly interact with product

For best results, only accept deals involving relevant
products to your target audience and disclose your
product placement agreement.


Branded Entertainment
“…the show will be all about a
zombie's experience in buying
and financing his first car. It’s
very touching.”

• Entire show around brand or products, but not an infomercial
• Builds relationships with customers that extend far beyond
just pitching a product

Think of branded entertainment as a long-term
campaign and relationship. Encourage conversation
and interaction among viewers for great success.

IPTV
“Yep, my zombies piped
straight into your family room
to view on your 60” LCD TV!”

• Deliver content over broadband connections to TVs through
a set-top box
• You monetize through subscriptions or pay-per-view

This is great news for content producers, broadcasters
or content aggregators. Start offering exclusive niche
content and you’re all set.


E-Commerce/D-Commerce
“My ZombieTruckers is gonna be BIG.”

• E-Commerce: The process of selling traditional goods and
services online
• D-Commerce: Used to promote and sell digital content

You can use online videos to engage your customers
to sell more of your products. And, you can sell your
Web video through pay-per-view, subscriptions and
more.


“The ways to make money with online
video never stop.”

To learn more about monetizing online video and
watch Kelvin G’s world premiere of
Zombie Truckers 3
visit http://www.zombietruckers3.com

Monetizing Online Video

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Monetizing Online Video