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Social TV:
Now & Soon


          Paul Farkas
          Paul@Social.TV
          @AllSocialTV
Social Interactive TV




  Social   Storytelling Transmedia Personalized   Viewing Interactivity




Gamification Sharing   Participatory Co-Creation Co-Viewing Metadata
Opening Control




Broadcast Conversation   CYOA
          UGC, CGM
On Screen Real Estate
Second Screen
Digital Natives and Rewired Living
Lean Back/Sit-up Multimedia Tasking
Co-Viewing: On Demand
Personalized/Enhanced Content
Social Prosumer
Vieweractive
As      on TV
As      on TV

As      on TV

As      on TV

*As     on TV

*As     on TV

*As     on TV
Jennifer Aniston's Sweater 2011
            (c. 2003)
Return of Pop-Up Video
Participatory TV: Open Casting Call
Campaign 'Characters Welcome'
Mad Men Yourself
Living Media
“Must Tweet TV”
Odd Couples
AplusK's Value Soars From
  Killer Social Fanbase
Launching An Internet Network
Rather Than Your Own TV Network
POTUS On Facebook Live!
I Want My .MTV




.mtv .hbo .nbc .cbs .vh1 .sho .hsn
Some Lessons From Adult TV



Amateur Porn before Reality TV
Metatagging and Sort By Long Tail for Keywords
Feedback: Ratings, Upvoting, Commentary
Recommendations for Related Content
Talent/Personality Networks, Channels and Pages
Webcams Offer Audience Participation/Direction
Multi-tiered Subscription and Bundled Offers
How Will We Value New Ratings?
Soon – Social Game Shows and
       Social Show Games
Gameshows and Industry/Talent Competitions




Gamifying Other Genres
Soon - Social Intertainment

                Search/Explore
                Learning & Discovery
                Product Placement
                Branded Activities
                Addressability
                Gaming

“Data is the new Oil” – Gerd Leonhard
Soon – Cooking Show Tastings
Smart Kitchen & 3D Food Printer
Augmented Humanity Age
Evolution to the Digital Age




Augmented Humanity Age
Geosocial TV (DigiPhys):
Hollister's Transcending Livestream
Geosocial Co-viewing
Slide 2:
http://www.storiesofwisdom.com/creation-a-sioux-indian-story/
http://sociallybranding.com/interactions/interactivity-and-the-role-it-plays/
http://flybluekite.com/2010/10/22/in-business-today-the-sharers-win/
http://collider.com/dvd/reviews/article.asp/aid/8021/tcid/3
http://www.f0nq.com/89/8-bit-art
http://www.shutterstock.com/s/personalization/search.html
http://tumeke.blogspot.com/2011/02/hacktivists-1-matrix-nil.html
http://liu.english.ucsb.edu/wiki1/index.php/Collaboration
http://www.blogher.com/social-media-competitive-advantage-during-job-search
http://idioplatform.com/2011/05/there-are-no-media-sectors-anymore/transmedia/
http://www.cred.columbia.edu/guide/guide/sec7.html

Slide 3:
http://vuhoops.com/2011/04/13/vuhoops-on-the-airwaves/
http://gizmodo.com/5116396/choose-your-own-apple-ceo-adventure

Slide 4:
http://forum.corel.com/EN/viewtopic.php?f=27&t=33874
http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar
http://www.sponsorshipmag.com/node?page=22
Slide 5:
http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/
http://www.fastcompany.com/1716822/sofa-friendly-ipad-reading-could-eat-into-primetime-tvs-use
attention

Slide 6:
http://www.michaelsinsight.com/2010/08/metamirror-concept-gives-tv-viewers-a-second-screen.ht


Slide 7:
http://www.ianschafer.com/2010/09/21/a-quick-thought-on-tablet-computing/

Slide 8:
http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-
ereaders-make-great-bedfellows/

Slide 9:
http://www.youtube.com/watch?v=_4tZK31Kgjw
http://www.youtube.com/watch?v=gB8ns69YaIM

Slide 10:
http://www.zazzle.com/not_seen_on_tv_sticker-217380375740316083
Slide 11:
http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htm
http://multiplayblog.com/2010/04/27/iptvrsquos-elusive-business-case.aspx


Slide 12:
http://www.youtube.com/watch?v=4W4knpLsqh0
http://www.guavaleaf.com/video/1534/Usher--MTV-Cribs


Slide 13:
http://www.whatsnextblog.com/2011/06/true-blood-immortalize-yourself-facebook-app-approachin
8-million-likes/

Slide 14:
http://USANetwork.com
http://Priceline.com/

Slide 15:
http://blogs.amctv.com/mad-men/2009/07/mad-men-avatar-maker.php

Slide 16:
http://www.redhead-fashionista.com/2011_02_01_archive.html
http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/
Slide 17:
http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/
http://twitter.com/bravoandy


Slide 18:
http://twitter.com/senjohnmccain
http://twitter.com/snooki


Slide 19:
http://twitter.com/aplusk
http://klout.com


Slide 20:
http://www.eurweb.com/?p=73119
http://www.sodahead.com/united-states/will-glenn-beck-tv-gbtv-drive-the-left-over-the-edge/


Slide 21:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151546
http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/20/domain-name-
expansion-arrives-from-com-to-brand.aspx
Slide 21:
http://www.cafepress.com/+as-seen+bumper-stickers
http://www.deadzones.com/2011/05/deadzonescom-censored-blog-posts.html


Slide 25:
http://www.hypable.com/category/the-office/

Slide 26:
http://www.gizmocrave.com/4177-samsung-rf4289-fridge-is-wifi-enabled-comes-with-an-8-inch-
lcd-screen/
http://nothingtoxic.blogspot.com/2007/03/samsung-refrigerator-with-lcd-screen.html
http://www.engadget.com/2010/01/21/the-cornucopia-mits-3d-food-printer-patiently-awaits-the-futu


Slide 27:
http://www.handresearch.com/hand/Evolutie/evoEngels.htm
http://www.123rf.com/photo_5353587_man-in-a-business-suit-walking-outside-and-talking-on-
his-cell-phone.html
http://www.gizmosforgeeks.com/augmented-vision-in-a-contact-lens
http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens
http://www.thepoachedegg.net/the-poached-egg/2010/09/bono-interview-grace-over-karma.html
Slide 28:
http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.html
http://www.digitalsignagedaily.com/archives/2235
http://ny.racked.com/archives/


Slide 29:
http://orweblog.oclc.org/archives/001980.html
http://justgetthere.us/blog/archives/Mobile-phones-get-cyborg-vision.html
http://www.youtube.com/watch?v=fSfKlCmYcLc
http://www.cultofmac.com/augmented-reality-tv-show-lets-german-iphone-owners-have-way-
more-fun/80002

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