A descriptive view on eCatalog production and development using SEO, Analytics and Marketing

1. ePublication
Development,
Marketing & Analytics
Presented By
eCatalogs USA
Paul Hendee

2. What Is ePublishing?
Electronic Publishing
Created from the same PDFs provided
to a Traditional Printer – But, Different!
ePublishing is less expensive to
publish, and more efficient
eCatalogs USA publishing is read on
any electronic system that connects to
the internet – with NO special software.

3. Publishing In The Past
•
Publishers supplied PDFs to the printer
and hope they are correct per the printer
•
Printer Makes Plates
•
Digital Plates
•
Film & Plates
•
Web Press spreads ink on paper
•
Negative Environmental impact
•
High costs

4. Things To Think About
•
Ask Yourself
•
Does Print Media have appeal?
•
Can I use Rich Media?
•
Can I control Marketing?
•
Analytics - How do I know who is seeing
my publishing and my product or info?
•
Where’s the value – Do I have an Upward
Sale Scale?

5. Thanks To Technology,
We Now Have
ePublishing
It Can Do
So Much
More,
And Now
We Can
Too!

6. What Will eCatalogs U A Bring
To The Publishing Table?

7. Your Business Partner
•
You Know Your Business
•
We Know Marketing & Presentation
•
We have a combined experience of over
eighty years of Graphic Communication
Development and Marketing
•
We know what works
•
•
•
We’ll explain the process
We’ll prove the process
When you succeed – We succeed.

8. Our ePublications Offer:
•
The most attractive design and medium
•
Most buyers use the internet to
search for and review prospective
product
•
Photography of product is
professional
•
Designs are unique, attractive and
Functional

9. Our ePublications Offer:
•
Hot links to corresponding URLs & e-mail
•
•
Links to required e-mail addresses
•
•
Links to further information on the web
Links to Purchasing Forms
Movies, Slide Shows or sound
•
Training & Informational movies
•
Narration or background Music

10. Our ePublications Offer:
•
Analytics – We Analyze and
everything.
report
•
How many viewed your eCatalog?
•
Where did they from?
•
How long did they spend on your
Publication?
•
What pages did they view?
•
Did they share the publication?

11. What Does The catalog Offer?
•
ePublications offer Appeal
•
Most clients prefer Electronic
Media
•
ePublication readership &
effectiveness has steadily been on
the rise

12. How Do We Market?
Marketing can be accomplished by you, us, or a
combination of both.
Database e-mail Marketing From certified lists of
known users of your product line. These lists
can come from your e-mail Contact List,
Customer Lists or a certified list management
firm.
A well designed e-mail is then sent to list. This
e-mail can take the role of a News Letter.

13. Typical
Marketing
e-Mail or
e-Newsletter

14. Pitfalls of Standard eBooks
Many eBook developers lack greater
function
No links to purchase
Difficult to market
No SEO (Search Engine Optimization)
No Analytics of use
Requires special app, machine, format

15. Our ePublications Are Designed
For Business

16. eCatalogs USA Format
All Catalogs are web based
Requires only any internet Connection, any
browser on any platform
Allows for SEO
Allows for better product analytics
Allows for end customer to purchase
product faster and easier.
Allows client to stay in touch with you

17. Other Benefits
With an eCatalogs USA ePublishing:
Movies, music and slide shows can be
added
Our ePublications can be easily shared by
client’s customer (Viral Distribution)
Our ePublications can be downloaded in
ePub or MOBI format by your client
Your Client or reader has greater control of
readability

18. A White Paper
Click here for perhaps the best White Paper
on e-Publications:
http://www.slideshare.net/shsengupta/e-bookwhite-paper-shivaji-sengupta-may-2010

19. eCatalogs USA
We look forward to your visit to our website
or e-mail requesting information:
Website: http://eCatalogsUSA.com
Contact: info@eCatalogsUSA.com
Demo:
http://ecatalogsusa.com/ecatalogs/AviaryDr
Thank You For Your Interest.
Please Check Back For More.