Lean Entrepreneurship Project - FreshEntrepreneurs2014 Católica Lisbon

1. Lean Entrepreneurship Project
FreshEntrepreneurs2014
World Menu
Session 11
Pauline von Nostitz 152113321
Pedro Mariz 152113366
Maria Murasheva 159114599

2. Key Activities: Process I: Negotiation of
translating terms with key translation partners

3. Key Activities: Process II: Planning & Conduction
of Marketing Activities

4. Key Activities: Process III: After sales meeting
with customers

5. Business Model 4.0
https://canvanizer.com/canvas/Vr7HKHaKkCY

6. Business Model 4.0 – Changes since 1.0
• Customer Segment:
 Shift of main customer segment from B2C to B2B
• Value Proposition:
 Addition of Value Proposition for B2B
 Change of Value Proposition for B2C
• Channels:
 Adaption of marketing channels to the ones identifies as most suitable
ones in class (exclusion of Print / TV Media due to high costs)
• Cost Structure:
 Shifting marketing costs from fixed to variable costs
 Elimination of fixed costs (e.g. office space)
• Revenue Streams:
 Monthly maintenance fee  quarterly maintenance fee
 Added: Freemium, Asset sale, Franchise revenue sources components