See this link for the broader content.... http://speakingdata.blogspot.com/2011/01/project-prognosis.html

1. Do the Do the
wrong thing right thing
right way
Do it the
Efficient Efficient
Failure Success
wrong way
Do it the
Inefficient Inefficient
Failure Success

2. Efficiently Effective
Inefficiently effective
here and now
Inefficiently Ineffective
Efficiently Ineffective