This document outlines the planning process for developing a website, including defining business objectives, target audience, and site purpose. It discusses key planning documents like sitemaps, wireframes, storyboards and flowcharts. Different types of websites are described like e-commerce, blogs, forums and social networks. The target audience's demographics, technical skills and technology access are important factors. Finally, it stresses the importance of website security measures that vary depending on the site's purpose and content.

1. Planning a Web Site
CIS1203
1

2. Learning Objectives
1. Website Design Strategies (slide 3)
2. Business Objectives (slide 4)
3. Purpose of Websites (slides 57)
4. Types of Websites (slides 815)
5. Target Audience (slides 16 21)
6. Define the Planning Documents (2226)
7. Website Security Measures (2728)
2

3. 1- Web Site Design Strategies
Plan a way to make your web site
Put together top design strategies for getting a great website:
– Keep it simple
– Update often
– Provide relevant content
– Look professional
– Use quality graphics.
– Use quality fonts
– Spell check everything
– Download time matters
– Use animation sparingly(not all the time)
3
– Make your site unique

4. 2- Business Objectives
 Identify the site’s business objectives
–
–
–
–
–
Selling products or services
Educating consumers
Providing technical support - FAQ
Collecting information from visitors
Recruiting talented employees LinkedIn
4

5. 3- Purpose of Website:
Why are you building this website?
Example 1: Make Money with Website
What is needed?
 a way for the visitor to pay for the items.
 Use a shopping cart for multiple purchases
 Implement security features to protect the
purchaser's information.
 a professional appearance to give a good
impression of a business your.
5

6. 3- Purpose of Website:
Why are you building this website?
Example 2: Websites Built to Share Information
A website to share information may not require as
many features as a site that sells something.
6

7. 3- Purpose of Website:
Why are you building this website?
Example 3:Websites Built for Family and
Friends- SNS Facebook
 These websites would have a less formal feel.
 Users would need the ability to add contents to
the website such as personal information,
picture
7

8. 4- Types of web sites
Categorization is based on content
1. Search engine, directories, yellow pages and
portals
 Google, Yahoo and MSN
8

9. 4- Types of web sites
2. Information web sites- “How Stuff Works”
 Provides information
 Information web site can also contain updated
time tables, TV guides, reference material,
sports data (like cricket scores), weather and
stock data.
9

10. 4- Types of web sites
3. Blogs and online diaries
 Blogs are like online diaries
 For example Blogger.com (Google) or Windows
Live Spaces (Microsoft).
10

11. 4- Types of web sites
4. Company web sites
 Most company web sites have just a few pages
of information on the business, its services and
clients.
 These are more like "online brochures"
11

12. 4- Types of web sites
5. Forums
Forum types of web sites serve as platforms and
promote interactions amongst the users.
12

13. 4- Types of web sites
6. Online shops-amazon.com
auctions web sites –souq.com
 Many companies have set up shops online. For
example Amazon.
 Online shops are not restricted to selling
products; they can also provide services such as
airline ticket and hotel reservation.
 Auction websites such as eBay sells both new
and used products.
13

14. 4- Types of web sites
7. Social networking
 A social network service is an online service, or site that
focuses on building social relations among people
 Facebook, MySpace, Twitter are some examples
14

15. 4- Types of web sites
8. File sharing type of web sites
 Megaupload,com and RapidShare.com are two prime
examples of file sharing web sites.
 You can not only find images, but also music (sometimes
even full albums) and video (entire movies).
15

16. 5- Target Audience
What is your target audience?
 Target audience are the specific group of people
who will be looking at your website.
 Target audience profile consists of
– Demographic characteristics – Age profile, Gender
find this info using interview or survey
– Technical skills,
– Access to technology.
16

17. 5-Target Audience:
Demographic characteristics?
1- Demographic characteristics:
–
–
–
–
–
–
–
Age
Gender
Language
Culture
Economic status
Social status
….
17

18. 5- Target Audience:
Technical Skills?
2- Target Audience Skills :
 They can be categorized into:
– users with no computer experience
– users with little computer experience
– computer experts
 Skills:
– how to save files you offer for download?
– how to or be able to download a plug-in to view your
site?
18

19. 5- Target Audience: What type
of technology they have?
3- What technologies the target audience has:
1.
2.
3.
4.
5.
Computer equipment
Operating system - version and updates
Latest updates for various software
Type of internet connections
Browser - version and updates
19

20. 5- Target Audience: What type
of technology they have?
3- What technologies the target audience has:
 What operating system will target audience
have?
– Windows? What version?
– Macintosh? What version?
– Linux?
 Are you going to use all operating systems?
20

21. 5- Target Audience: What type
of technology they have?
3- What technologies the target audience has:
What browser will target audience be using?
Will your visitors be using:
– Internet Explorer?
– Firefox?
– Google Chrome?
– Safari?
– Opera?
– Any other browser?
21

22. 6- Define the Planning Documents
Documents used in planning:
1.
2.
3.
4.
Sitemap
Wireframes
Storyboards
Flowchart
22

23. 6- Define the Planning
Documents: Sitemap
 Sitemap is used to show how pages are related.
 The designer should know what pages are
required for the Web site before creating them to
ensure that relationships are established.
Home Page
(index)
About Us
Cafe
Spa
Activities
23

24. 6- Define the Planning
Documents: Wireframe
Text-only skeletal structure of every click-through possibility
Wireframes created to answer “what” questions related to site
A simple wireframe shows page regions, identifying them
with labels.
24

25. 6- Define the Planning
Documents: Storyboard
Diagrams of the layout of each page
Storyboards answer “how” questions related to the site
25

26. 6- Define the Planning
Documents: Flowchart
Flowchart is a diagram that shows the steps of a process.
26

27. 7- Identify website security
measures
 Authentication
 Input data validation
 Encryption
27

28. 7- Identify website security
measures for Different Sites
 High Security Measures:
– Banking websites requires userID, passwords and
tokens passwords
– e-Commerce sites requires subscribed users with
userID and passwords
 Low Security Measures:
– Forums and chatting websites
– News and Media sites requires less security sites.
28