Presentation made just prior to a recent franchise client annual meeting. The presentation was made to franchisees considering multi-unit ownership, and included interaction with current multi-unit franchisees. 1/22-24

1. Multi-unit Ownership Future business growth considerations

2. Why now? Franchiseeinquiries Corporate growth initiatives We’re in an Opportunity Economy

3. How? Develop formal multi-unit program Assist current franchiseesachieve objectives Assist current multi-unit operators improve

4. Meeting objectives… To foster thought on multi-unit ownership To gain franchiseeperspective To present franchiseegrowth opportunity options To establish next steps in growing the brand

5. Mindset & Skill Set A winning combination… Goals and objectives must be in line with expectations. Vision is necessary for multi-unit ownership and enterprise building Required skill set for multi-unit ownership including a successful single-unit operation

6. Let’s Explore… Why does multi-unit ownership excite you? What does a day-in-the-life of a multi-unit operator entail? What do you hope to achieve thru multi-unit ownership? What is your long-term vision with multi-unit ownership? What skills are required for successful multi-unit ownership? Would you consider your first operation a success?

7. Systems The foundation that is often ignored! Required systems for all phases of operations and management Mid-level management, delegation and accountability

8. Let’s Build… How important are systems to a multi-unit operation? Will you operate two businesses or one enterprise? How will your responsibilities change in a multi-unit operation? Do you enjoy managing people? Do you delegate well? How important is record-keeping to a multi-unit operation? How important is accountability to short and long-term success?

9. Economy of Scale Is bigger really better (and easier)? Perception or reality? Additional business logistics

10. Let’s Take a Look… Does one plus one equal two, three, one, or zero? Beyond financial benefits, how does economy of scale present additional advantages?

11. Location, Location, Location More than just where… Full service or satellite locations Spreading the word and sharing the vision

12. Follow Me… How important is location to your long-term vision? Type, size, proximity, future growth Why is location of the second store critically important to a multi-unit operation? Is there really economy of scale in marketing and public relations for a multi-unit operation?

13. Timing is Everything Can your decision stand the test of time? Timeframe to proceed – Knowing when you’re ready Exit strategy – voluntary & involuntary The next steps…

14. Are You Ready? How do you know when you’re ready to further explore multi-unit ownership? What steps must be taken to get from thought to reality? How must I prepare for multi-unit ownership? Do I NEED to do this now?

15. Wait… What if? What happens if the second location fails? What happens if the first location is adversely affected by the new location? What happens when I want to retire or move on?

16. To be, or not to be? How will multi-unit ownership affect my personal life? Understanding risks involved, am I willing to proceed? Am I comfortable with being an entrepreneur? Am I considering multi-unit for the right reasons? Am I (truly) committed to move forward?