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2. Americas Region
June 6 & 7, 2012

3. Contents
•Location Maps
•Pre-Event
•Details
•Innovation Event
•Agenda
•Speakers
•Breakout Sessions
•Happy Hour
•Details
•Map
•Recommended Hotels
•BOF Community Site

4. BOF Charter
“The BOF is not a sales event. It is a decidedly peer-to-peer conversation.
Often those with the quietest voices will be saying the most interesting things. We would do well to listen. All of us here in one way
or another are tinkering with some fundamental forces of nature; Individual human creativity and a society’s need and resistance
to change…
In a sense we are attempting to he “hackers” of the otherwise natural phenomenon of human invention. Much like primitive man
once struggled to harness forces beyond his control like: raging rivers, electricity, and flame to the benefit of all that would come
after him.
It is in this spirit that we come together. In an environment where the perspectives of anyone who shares these core values are
welcome.
We gather as intellectually curious observers. Guided by the framework of science and experimentation; but not to the exclusion of
hunches, impressions and intuition. For much of the science in this field has yet to be written.
Our focus is not self-interest, personal or corporate agendas, but explicitly “progress in the field of innovation”. In understanding
it’s underlying structure, patterns and idiosyncrasies.
While we will stay informed on the latest developments in academia, we approach the subject as practitioners in applying this new
knowledge to real world situations.”
Matt Greeley, Founder and CEO, Brightidea.com

5. Birds of a Feather Attendees

6. Sponsor

7. Directions
Motorola Solutions
1303 East Algonquin Road Schaumburg, Illinois 60196

8. Motorola Customer Briefing Center – Campus Directions
Enter at Visitor Entrance A on West Drive - Building 1297, Door 65

9. Innovation Center &
Networking
June 6, 2012
5:00pm – 8:00pm

10. Innovation Center
& Networking
Kick off BOF with a group networking event at the Motorola
Solutions Innovation Center.
Enjoy an exclusive tour of the center, and some good eats and
drinks while interacting with fellow attendees.

11. Innovation Event
June 7, 2012
9:00am – 5:30pm

12. Tentative Agenda – Morning
9:00 – 9:30 Attendee Registration
9:30 – 9:45 Welcome and Introductions Motorola &
BOF Charter
9:45 – 10:30 Motorola Presentation
“Innovation Framework”
10:30 – 10:50 Break
10:50 – 11:35 Chevron Presentation
11:35 – 12:00 Group Photo Taking
12:00 – 1:00 Lunch - Informal Discussions Everyone

13. Tentative Agenda – Afternoon
1:00 – 1:15 Jason Silva
1:15 – 1:45 Jeffery Philips
Author of Relentless Innovation
1:45 – 2:10 Break
2:10 – 3:10 Breakout sessions 1
3:10 – 3:30 Break
3:30 – 4:30 Breakout sessions 2
4:30 – 4:50 Break
4:50 – 5:15 Global Trends in Innovation Management
5:30 Happy Hour

14. Speakers

15. Speakers
Heidi Hattendorf
Director, Innovation Development
Heidi Hattendorf is the Director of Innovation Development at Motorola Solutions in the Emerging
Business Office, part of the Chief Technology Office. She brings over 20 years experience in Telecoms
from Public Safety and two-way radio to consumer mobile phones and network solutions on
3G/4G. Heidi led several new business areas and managed from customer requirements to product
development through to promotion including full P&L management. She has an undergraduate degree in
Business and an MBA in Global Marketing Management. She has extensive global experience having
lived and worked overseas in both Madrid, Spain and London, UK where she held Global portfolio
management roles. She spent the last 11 years overseas and repatriated to the US a year ago to focus
on driving Innovation. She is fluent in English and Spanish.
Heidi is now taking her broad ranging communications expertise, multiple vertical market and extensive
customer facing experience plus global presence having lived and worked in 3 countries plus roles
spanning over 40 countries towards driving Innovation. She heads up an Innovation team focused on
identifying, creating opportunities and investments in adjacent markets and technologies to drive growth.
Heidi is also responsible globally for the Innovation framework which harnesses and drives ideas from
within the teams to create new solutions for the market. She is currently based in the Chicago area
working at the Motorola Solutions Global headquarters.

16. Speakers
Michele Egger
Innovation Capability Operations
Michele has been described by her peers as someone who successfully leverages a blend of skills
including empathy, enthusiasm, positivity, creativity and “business street-wise common sense.” She
believes this stems from growing up a tomboy in the Midwest (actually a suburb ~30 minutes from
here called Burbank). She worked in a factory to pay for her education and obtained her Bachelors
in Sociology with an emphasis on Criminal Justice and Psychology. Twenty plus years ago, after a
stint in Juvenile Probation as a Deputy Probation Counselor, Michele began her Chevron journey as
a shift technician in the Fuels Lab. She moved up and spent 6 years with the Oronite Additives
Division where an aptitude for documentation and training began to emerge. She transitioned to
Corporate HR Global Workforce Development Group that included application of leading-edge
technologies to accelerate and nurture learning and development. Her creative approach led to an
Innovation mentorship opportunity and a position in Downstream Marketing to promote and foster a
Climate of Ingenuity. She continues to hone her innovation skills in ITC where she manages all
aspects of an Innovation Service Program including the operations of a very successful collaboration
facility – the Innovation Zone. Michele is inspired by the innocence and creativity of kids, her favorite
quote is by Suzuki: "In the eyes of a beginner all things are possible, in the eyes of an expert only a
few." She challenges you to see the possibilities and then have the courage to do something about
it!

17. Speakers
Jeffery Phillips
Author of Relentless Innovation
Jeffery is a lead innovation consultant for OVO, and has been working in the
innovation space for close to ten years. He is particularly interested in helping
large organizations create a repeatable innovation capability - what we call an
innovation discipline. He has helped organizations identify trends and build
trend spotting and competitive intelligence systems, synthesize trends and
determine what the trends may mean for future business by building
scenarios. He has lead face to face and distributed brainstorms following
some of the best practices we've aggregated over the years, many from the
Creative Problem Solving institute.
He has helped define innovation processes and teams and worked with firms
to change their corporate cultures to embrace innovation and include an
innovation component in evaluation and compensation. Further, as open
innovation has become more and more important, He has helped firms create
strategies for working with partners and customers to speed innovation.
Prior to working as an innovation consultant, Jeffery has led sales and
marketing efforts for several consulting and high tech software firms. He has
an MBA in marketing from the University of Texas and a BS in Engineering
from the University of Virginia.
He writes an ongoing newsletter on innovation topics for OVO and also writes
two blogs - Innovate on Purpose about innovation and Thinking Faster, which
is about managing in the modern workforce.

18. Breakout Sessions 1
Track Beginner Advanced Executive All
Advanced Role of “Innovation
Getting Functionality
Topic Started & Use-Cases Soup”
Configuration in EIM
Tips for starting Highlight Advanced users get
a new program. effective admin together for discussing
Learn how to options. Latest Importance of processes and tools
that have and have not
Description build your enhancements. Use cases in worked.
crowd. Score carding EIM
When to use
which features.
Angie Winegar Brian Brown & Andre St-martin –
- FCSA, Director James Pasmantier Emerson, Lead
Strategy & – Matt Greeley –
Facilitator Brightidea, Innovati Brightidea, CEO
Innovation
Innovation on Analyst & VP of Strategist
PS

19. Breakout Sessions 2
Track Beginner Advanced Executive Deep Dive
All
Getting Role of America
Topic Started Roadmap Use-Cases Invents Act
in EIM Workshop
Roundtable discussion
Tips for starting on the change from a
a new program. A look at what ‘first to invent’ to ‘first
Learn how to Importance of to file’ model for
Description is coming on patents in the US.
build your Use cases in
Brightidea’s Discuss how the new
crowd. EIM law will affect large
roadmap. companies sourcing
and management of
potential inventions.
Angie Winegar
- FCSA, Director Jason Hardy- Maria Thompson –
Strategy & Smith – Matt Greeley – Motorola, Director
Facilitator Brightidea, VP Brightidea, CEO Innovation
Innovation Strategy
Product

20. Breakout Facilitators
Angie Winegar
Director of Strategy & innovation
Angie Winegar is Director of Strategy & Innovation at Farm Credit Services of America
in Omaha, Nebraska. Angie is leading the efforts to embed innovation into the
company’s culture and build the capacity to bring innovative processes, products and
services to the company’s diverse group of customers.
Angie has been with Farm Credit Services of America for 12 years working in the
agriculture financial industry with an array of experience in areas of customer support,
sales, credit, strategic planning, innovation and leadership. She draws on these
experiences to provide leadership specific to customer research ensuring the
customer's viewpoint is firmly at the center of development and deployment,
particularly for technology-based products and services.
André St-Martin
Lead Innovation Strategist
André St-Martin is Lead Innovation Strategist at Emerson (NYSE: EMR).Throughout his
career, opportunities allowed him to learn and experiment in many areas while
working with many cultures. In over 20 years in the industry, he held different
responsibilities in design, new product introduction and management
(configuration, systems engineering, project).
In 2008, he implemented the first ideation tool at Emerson. He applies a learn-to-
learn approach to bite everyday into new challenges and to have fun. He currently
enjoys facilitating innovation management where he seeks and adapts best-in-class
practices, develops new processes, and manages the tools to fuel the innovation
initiatives.
André earned a BS EE and is currently located in Montreal.

21. Breakout Facilitators
Maria Thompson
Director Innovation Strategy
Maria designs and facilitates Directed Innovation workshops in alignment
with Intellectual Property Strategy to generate breakthrough ideas and
business growth. In addition, she benchmarks best practice Intellectual Asset
Management processes, systems and tools and accelerate the adoption of
these by working closely with our global network of Innovation Champions
and our lead technologists to increase organizational Innovation Capability
Maturity and garner high-value Intellectual Property Rights.
Matt Greeley
CEO
Matthew Greeley is Founder and CEO of Brightidea, the global leader in On-Demand
Innovation Pipeline Management (IPM) software.
Prior to founding Brightidea, Matthew consulted for Wrenchead.com, helping them to
raise capital at a $100 million valuation from investors including: Polaris
Ventures, Goldman Sachs, and CBS Corporation. Before joining
Wrenchead.com, Matthew co-founded Silicon Valley enterprise software provider
Alyanza Software, which was acquired by Niku eight months after founding, yielding
triple digit returns to early investors. Matthew began his career at FMK Advisors, an
east coast hedge fund, where he focused on marketing and fund raising.
He holds a degree in Computer Engineering from Stevens Institute of Technology and
studied Creativity and Marketing at Stanford University.

22. Breakout Facilitators
Jason Hardy-Smith
Vice President of Product Management
Jason Hardy-Smith is Vice President of Product Management for Brightidea. An expert in the development
lifecycle of Software-as-a-Service (SaaS) enterprise software, Jason brings over 15 years of expertise and
vision to our product team. Jason spent over ten years at Oracle developing and bringing key global
applications to market, including the Oracle Project Management and Oracle SFA suites. Prior to joining
Brightidea, he led design and product management for several successful first-to-market SaaS
products, including BLUEROADS' Channel Focused Lead Referral Management.
A leader, visionary, and technology expert, Jason drives user experience, product roadmap, and product
marketing of the Brightidea suite. Jason holds an honors degree in electronic engineering from the University
of Glasgow, Scotland.
James Pasmantier
Vice President of Professional Services
James Pasmantier is currently the Vice President of Professional Services at Brightidea. As an innovation
management expert with over 12 years of experience, James oversees a team of highly-trained innovation
analysts that deal regularly with enterprise innovation management implementation and on-going support
for clients globally in the Financial, Pharmaceutical, and High Tech industries.
Prior to joining Brightidea in 2006, he founded a software business focused on the Pharmaceutical industry
and was a consultant with Accenture and KPMG. James received a Masters of Business Administration from
Columbia Business School and a Bachelor of Arts from Johns Hopkins University.

23. Breakout Facilitators
Brian Brown
Innovation Analyst
Brian Brown is an Innovation Analyst in the Professional Services department at Brightidea. Brian
is responsible for helping Brightidea clients implement enterprise innovation management
systems and provides on-going consulting and support for clients globally.
Prior to joining Brightidea in 2010, Brian owned and operated a successful IT consulting company
in Los Angeles, California. Brian holds a Bachelor of Business Administration degree with an
emphasis in Information Technology from the University of San Diego.

24. Happy Hour
June 7, 2012
5:30pm

25. Happy Hour
Directly following the conclusion of BOF, join us for cocktails.
1385 N. Meacham Rd.
Schaumburg, IL 60173
847.969.9500
http://www.westwoodtavern.com

26. Directions to Westwood Tavern
from Motorola

27. Additional Information

28. Where to Stay
Marriott Renaissance Schaumburg Hotel & Convention Center
Address: 1551 Thoreau Drive, Schaumburg, IL 60173
Tel: 847-303-4100
1.3 miles to Motorola Solutions Campus
Shuttle: Yes
Embassy Suites Hotel - Schaumburg
Address: 1939 North Meacham Road, Schaumburg, IL 60173
Tel: 847-397-1313 Fax: 847-397-9007
2.2 miles to Motorola Solutions Campus
Shuttle: Yes
Hyatt Place Chicago/Schaumburg
Address: 1851 McConnor Pkwy, Schaumburg, IL 60173
Tel: 847-330-1060
2.2 miles to Motorola Solutions Campus
Shuttle: Yes
Hyatt Summerfield Suites Chicago/ Schaumburg
Address: 1251 E. American Lane, Schaumburg, IL 60173
Tel: 847-706-9007
2.3 miles to Motorola Solutions Campus
Shuttle: Yes

29. Birds of a Feather
Community
Register for the Birds of a
Feather Community at
http://bi.brightidea.com/bof
Here you can keep up-to-date
on the event and connect with
other innovation practitioners
around the world.

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