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Elvis said it best: "We can't go on together with suspicious minds." ,[object Object],[object Object],[object Object]
Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed. ,[object Object],[object Object],[object Object]
Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?" ,[object Object],[object Object],[object Object]
Smart markets will find suppliers who speak their own language. ,[object Object],[object Object],[object Object],[object Object]
Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference. ,[object Object],[object Object],[object Object],[object Object]
To speak with a human voice, companies must share the concerns of their communities. ,[object Object],[object Object],[object Object],[object Object]
But first, they must belong to a community. ,[object Object],[object Object],[object Object],[object Object]

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The importance of understanding customers and building trust