My first ppt...

1. Entrepreneurship
Management
ASSIGNMENT 1
Presenters:
 Lim Li Wei Vanessa
 No Yeoung Whan
 Benny Tan
 Luo Run Fa

2. Contents
Introduction
 Aim
 Objectives
 Executive summary
Background Information
Question A
Question B
Question C
Conclusion

4. Introduction
AIM:
Describe an entrepreneur characteristic
Discuss:
 Reasons leading to successful or failure
of business
 Past financial performance
 Projection of future business
opportunities

5. Introduction
OBJECTIVES
To find out in details:
 If McDonald’s business is successful or failure
To get to understand the past financial performance
Search for innovative and new future business
opportunities.
Before full completion:
 Summarizing of work and conclusion is required
To benefit from it in future and gain more knowledge.

6. Introduction
EXECUTIVE SUMMARY
Three questions to discuss
Researching for information is the 1st step before
starting.
Question A:
 Discuss why the company's business is successful
or failing
 Reasons would be stated in it
 To support and determine:
- If business is a success or failure

7. Introduction
EXECUTIVE SUMMARY (Continued)
Question B:
 Past financial performance
 Good/bad in the recent few years.
 Analysis and judging required
 Through observation of finance performance
Question C:
 Projection of future business opportunities
 Requires new innovative ideas in products
 Launch in future that benefit them.

9. Background
Background On McDonald’s
McDonald’s does not only provide quick meals
They try to satisfy customers’ needs;
Keep improving their product, services and quality
In Singapore, on 27 October 1979
 1st outlet:Liat’s Towers
From neighborhood store, it becomes whole world
Receive Halal certification on September 1992
 Muslims can taste their food too

10. Background
Produce good/popular products
 E.g. limited edition Hello Kitty and Dear Daniel
wedding attire plush toys
McCafe was opened in year 2003
Year 2004:
 Wi-Fi network
 Ez-link cashless payment/membership
Year 2005: goes 24 hours, 7 days a week
 No minimum order required
 To meet the customer’s needs.

11. Background
McDonald’s supported the government by:
E.g. launching vegetables out day;
Hiring the handicaps to work.
Regarding Charity:
E.g.“McDonald’s World Children’s Day”
- To help the needy children
“Ronald McDonald Children’s charity”
- Help the sick children

12. Background
Entrepreneur in Mcdonald’s
1954:
Ray Kroc took over this restaurant from Mcdonald
Brothers
Turned it into:
 Most successful fast food operation in the world.
His vision
“We don’t dine – we eat and run” this quotation:
 Shows that he regarded it as a place to sell service,
not just food

14. Question A
Question: Why the business of Mcdonald’s
has been successful
Answers:
Products
 Well-known and Successful products
e.g. Big Mac, Breakfast menu
 Various menus
 Launching of new products frequently

15. Question A
Principles
 Basic Principles :Quality, service, cleanliness, and value
 Motto: “Great service begins with me”
Pioneer of innovation
 Improve the customer’s satisfaction by cutting-edge
technology.
 Free WIFI access, Ez-link card cashless payment

16. Question A
Advertisement
Spend huge amount of money in advertisement
 Golden arches
 Global tagline “I’m loving it”
Franchise
 Now Mcdonald’s has more than 30,00 franchise restaurant
in over 100 countries

18. Question B
Question: Past financial performance
In 2007,
6.8% of global comparable sales increase.
$23 billion in total revenues, which they set a high
record of the sales.
25% of three-year compounded annual return to
shareholders,
Which is more than double the three-year returns of
the S&P 500 and the Dow Jones Industrial Average.

19. Question B
For 3 consecutive years
McDonald’s has been included in the Dow Jones
Sustainability
Index reflecting our ongoing social
responsibility efforts.
Dividends have increased every year since the
first paid in 1976.
Their average annual system wide sales and
revenue increase: from 3% to 5%
Average annual operating income also increase
from 6% to 7%

20. Question B
The company sold its investment in Boston market
Cash provided by operations increased $535 million
compared to 2006
Total assets increased by:
 $417 million or 1% debt obligations at Dec 31 2007,
 Totaled $9.3 billion, compared with $8.4 billion on
31 December 2006
The company recorded a $316 million benefits

22. Question C
Question:
Projection of future opportunities for the business
Answers:
L ast month,The Olympic Games in china
McDonald's launch gifts.
Five cups of one set

23. Question C
The FORMULA 1 in Singapore
McDonald's going to launch gifts
Toy of the racing cars
Doll of the racing drivers
Cap with the F1 logo

24. Question C
Make the contract with telecommunication
line
 New serve with SMS
 Check the menu with phone
 Order meal everywhere by SMS
Make the contract with music/movie
companies

25. Question C
Points with member card can:
 Get free movie tickets (e.g. Wall.E)
 Get discount voucher for CD
(e.g. Stephanie Sun Album)
Let McDonald's become one part of our life WE ARE
LOVING IT

27. Conclusion
Discussion of the company's success or failure:
Consists of pros and cons
 Makes thinking process confuse at times
 May have led us on the wrong track due to improper
analyze
Came to know that success or failure depends on:
 Their way of operating performance and strategy
Tends to use tactic such as comfortable environment for:
 Chatting with others
 Having playground section for young children to enjoy

28. Conclusion
Parents can take a break
Having a coffee house for:
Elderly to sit and relax themselves.
These reveals its target groups can be quite a wide scope.
McDonald’s always grabs the opportunities
Such as the series of cups with different types of sports
However, we have difficulties in:
Getting more detailed information in their product that
attracts customers

29. Conclusion
Caused us to think back about:
What other products that is success/failure to them
Gain Know ledge on:
Attributes of an entrepreneur in McDonalds,
Reason why McDonald's has been successful
And also understand:
Former financial performance and
Projection of future opportunities for McDonald's

30. Conclusion
Kept attempting to come up with new and
better idea:
From many perspective
To satisfy the different needs of customers.
As a result of these:
McDonald's has become an extraordinary
benchmark
Others want to follow and imitate

31. Conclusion
Regarding financial performance:
It is a successful business in food and beverages company
McDonald shows:
How they manage to evolve to be a successful
restaurant in the world.
They manage to use the money effectively.
 Increase in revenue and net income represents
that the company has been growing.

32. Conclusion
Lastly, for McDonald’s future opportunities:
To research sufficient FORMULA 1 information
Reading up on McDonald's previous advertisement
- To understand their publicity tactics
Continue to follow the trend for:
Needs of the market,
Multilateral and enterprises
Required to comprehend customer needs to:
Attract more customers.