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MANAGEMENT STRUCTURE 7
 7.3
 MANAGING RISK

. Managing Risk




                  P 281
MANAGING RISK 7.3
  MANAGING RISK
                                                  . Your reputation, credibility and status
What Is Risk Management?
                                                  . Public and customer confidence
All of us encounter risks in everything
we do - driving a car to work or even               in your work
shopping in the supermarket. Most of              . Your financial position
us try to reduce the likelihood of risk
                                                  . Your assets, equipment and
affecting our everyday activities.
                                                    the environment
A risk is the chance of something
                                                  A systematic approach to managing risk
happening as a result of a hazard or threat,
                                                  is now regarded as good management
which will have a negative impact on your
                                                  practice.
organisation. Risk arises out of uncertainty.
It is measured in terms of the likelihood of it
happening and the consequences if it does
happen. Some risks can be insured against,        Risk Management Process
fire or theft for example. Others such as low     The process of managing risks involves
demand for your product or service can not.       a series of steps. At each step, you should
                                                  consult with others to get their points of
Risk management is a process used to avoid,
                                                  view. Each situation is different and requires
reduce or control risks. There should be a
                                                  its own risk management strategy. The
balance between the cost of managing risk
                                                  risk management process is:
and the benefits you expect from taking that
risk. When you set out on a car journey, you
                                                  Establish Context - think about the
are subconsciously going through a process
                                                  environment in which your organisation
to minimise the risks you may meet. For
                                                  operates, outcomes that you want to
example, you check the car’s fuel level to
                                                  achieve and identify internal and external
ensure you avoid the risk of running out of
                                                  partners and stakeholders
petrol before you reach your destination.
This is risk management. Ignoring the risk        Identify Risks - arising from all aspects of
that your car may run out of fuel puts your       the environment you established in step 1.
car at risk and may also delay your arrival       The aim should be to develop of complete
at your destination.                              list of the risks and what each involves.

Ignoring the risks which apply to your            Analyse Risks - decide on the likelihood
organisation and activities or the events you     and the consequences of the risks identified.
have planned could impact on the following:       The level of risk should be analysed in
. Health and safety of workers, audiences,        relation to the control measures in place.

  customers, volunteers and participants




                                                                                         P 282
MANAGING RISK 7.3
For example, the risk control measure for       Tips To Manage Risk
a wet, slippery floor may be to put up a sign
warning the audience about it. There is still   Identify Risk And Have A Plan
a risk remaining that a patron may slip on      For each possible negative event, identify
the floor.                                      what can be done to prevent the event and
                                                develop a contingency plan of how to
Evaluate Risks - compare the level of risk
                                                respond if necessary.
with the risk criteria established in steps 1
and 2. Decide whether risks are acceptable
                                                Offload Risk To A Partner
or not.
                                                In many cases an outside partner can
Manage Risks - the options available to         assume some of your risk. For example
you are:                                        a distributor may be willing to pay some
. Avoid The Risk - For example, an              of your upfront costs in return for an
  organisation may move an event from an        increased share of profits.
  unrestricted open public space to a venue
  to minimise the risk of participants being    Develop Exit Strategies
  injured and secure insurance cover            Know how and when you will close
. Control The Risk - For example, attaching     the business if things go wrong. This
  non slip strips to a walkway will reduce      should include setting evaluation points
  the risk of people slipping and injuring      and triggers.
  themselves
. Transfer The Risk - For example you may       Write A Business/Social Enterprise Plan

  decide to hire a professional conference      Business planning in itself helps to reduce
  organiser rather than take the risk of        your risk by looking at all possibilities
  organising an event yourself                  including where the organisation is going
. Retain The Risk - For example, you have       and how it will get there.

  reduced the likelihood of a risk occurring
                                                Conduct A Sensitivity Analysis
  by training your volunteers on how to
                                                To Identify Points Of Vulnerability
  show visitors around the premises. There
  is still a low level risk remaining for a     Estimate your financial outcomes in the
  visitor to have an accident. You may          worst case on several variables. By knowing
  decide to retain this small risk.             the impact and causes of negative events,
                                                you can know when they are occurring and
Communicate And Consult - ensure that           manage the most important issues.
you communicate and consult with all of the
identified partners/stakeholders to ensure      Obtain Legal Advice
that you have considered all risks.
                                                Lawyers specialise in reducing risk. Make
Monitor And Review - constantly monitor         sure you use lawyers for contracts and
and evaluate the strategies that you are        issues of corporate structure. Ensure your
using to manage risk. Risks do not remain       legal advisor specialises in charity law.
the same (i.e. can increase decrease/new
risks can appear)




                                                                                      P 283
MANAGING RISK 7.3
Use Clear Written Contracts                       Each potential risk will receive a rating
                                                  according the probability of occurrence,
Don’t be vague in contracts or rely on verbal
                                                  severity of damages both physical and
agreements - even for internal agreements.
                                                  financially to the organising committee. The
Set clear expectations for each party and
                                                  risks will be grouped into three categories:
include a termination procedure.
                                                  1 : High Risk - High priority for Runco
Create A Test Pilot Before Fully                  Promotion management to deal with.
Launching A Product/Service                       Risks likely to contain a high probability of
Whenever possible, try your idea on small         occurrence and substantial financial impact
scale with limited investment. Prove your         on the organising committee.
idea works and use the pilot to improve on
                                                  2 : Moderate Risk - Some impact
your concept.
                                                  on Runco Promotions. Likelihood of
                                                  occurrence is probable. Special attention
                                                  from management may be necessary to
Case Study :                                      alleviate risk.
An Event Risk Management Plan
                                                  3 : Low Risk - Minimal likelihood of
Triathlon Race
                                                  occurrence and minimal impact on the
Runco Promotions, a triathlon promotions          organising committee of Runco Promotions.
company, is planning a triathlon race
on the Gold Coast over the holiday period.        Each risk will also receive an action plan
The race will host some of the best               under the following headings:
triathletes from both Australia and around
                                                  Avoid - Management will choose not
the world competing for prize money
                                                  to conduct activities with the potential
and competition points in a summer
                                                  of associated risks.
type carnival.
                                                  Transfer - Purchase insurance policies
The organising committee from                     in order to transfer the risk of a particular
Runco Promotions is aware that certain            risk occurring.
legal risks result from running such an
event. To protect themselves from legal           Control - The organising committee
action from involved parties the organising       will develop policies and procedures
committee wants to develop an event               to minimise risk.
risk management plan. The event risk
                                                  Retain - Self-funding to provide
management plan is designed to identify,
                                                  compensation to personnel involved in
evaluate the likelihood, plan and deal with
                                                  the event of a potential risk occurring.
potential risks in conducting a triathlon
event. The main areas of risk include that of
                                                  Create a risk management plan for the
risk to spectators, athletes, staff, volunteers
                                                  above event placing your risks, likelihood
and the general public.
                                                  and action/contingency under the following
                                                  categories : weather risks, medical risks,
                                                  security risks, miscellaneous risks.




                                                                                          P 284
MANAGING RISK 7.3
Possible Scenario Answer
The following scenarios outline some of the areas of risk that are evident in running a
triathlon and the resultant actions that can be taken to protect the organising committee
from legal action.

Weather Risks

Risk                               Likelihood                   Action
Lightning                          Low                          Transfer/avoid

Extreme heat                       Moderate                     Control/avoid
                                                                If temperature reaches
                                                                38 degrees celsius
                                                                cancel event

Extreme cold                       Low                          Control

High wind                          Moderate                     Control

Large surf                         Moderate                     Control


Medical Risks

Risk                               Likelihood                   Action
Needle stick injury                Moderate                     Control/transfer
                                                                (ie grade the relevant
                                                                strip of beach each day
                                                                prior to competition)

Fall of personnel/spectators       Moderate                     Transfer

Slip on wet surface                Moderate                     Transfer

Marine animal attack               Low                          Transfer

Dehydration                        Moderate                     Control (ie provide
                                                                numerous drink stations
                                                                for competitors

Person being hit                   Moderate                     Transfer
by motor vehicle

Medical emergencies                Low                          Control
- heart attack

Sunburn                            Moderate                     Control (ie provide
                                                                sunscreen purchase stalls
                                                                for spectators




                                                                                     P 285
MANAGING RISK 7.3
Security Risks

Risk                               Likelihood                    Action
Crowd crush                        Moderate                      Transfer

Spectator conflict                 High                          Control/transfer
                                                                 (ie limit sales of alcoholic
                                                                 beverages to reduce
                                                                 intoxication of spectators)

Athlete protection                 High                          Control/transfer

Terrorist threats                  Low                           Avoid

Bomb scare                         Low                           Avoid

Monetary or physical loss          Moderate                      Control
of property


Miscellaneous Risks

Risk                               Likelihood                    Action
Food poisoning                     Low                           Control
                                                                 (ie make sure catering
                                                                 meets industry standards)

Drowning                           Moderate                      Transfer/control

Fire                               Low                           Transfer

Cancellation of event              Moderate                      Transfer


To transfer the risk associated with some of the above elements the committee of Runco
Promotions may decide take out some or all of the following types of insurance:
Comprehensive General Liability - This policy covers fire, theft and injury, however,
the organising committee should also take steps to minimise the chances of these
risks occurring.
Cancellation or Contingency Insurance - This policy provides coverage for the cancellation
of events due to such occurrences as inclement weather conditions or non-appearance
of athletes.
Compensation Insurance - This policy provides for reimbursement and coverage of all
staff, volunteers and officials should these people incur an injury during the event.




                                                                                        P 286

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73 Managing Risk

  • 1. MANAGEMENT STRUCTURE 7 7.3 MANAGING RISK . Managing Risk P 281
  • 2. MANAGING RISK 7.3 MANAGING RISK . Your reputation, credibility and status What Is Risk Management? . Public and customer confidence All of us encounter risks in everything we do - driving a car to work or even in your work shopping in the supermarket. Most of . Your financial position us try to reduce the likelihood of risk . Your assets, equipment and affecting our everyday activities. the environment A risk is the chance of something A systematic approach to managing risk happening as a result of a hazard or threat, is now regarded as good management which will have a negative impact on your practice. organisation. Risk arises out of uncertainty. It is measured in terms of the likelihood of it happening and the consequences if it does happen. Some risks can be insured against, Risk Management Process fire or theft for example. Others such as low The process of managing risks involves demand for your product or service can not. a series of steps. At each step, you should consult with others to get their points of Risk management is a process used to avoid, view. Each situation is different and requires reduce or control risks. There should be a its own risk management strategy. The balance between the cost of managing risk risk management process is: and the benefits you expect from taking that risk. When you set out on a car journey, you Establish Context - think about the are subconsciously going through a process environment in which your organisation to minimise the risks you may meet. For operates, outcomes that you want to example, you check the car’s fuel level to achieve and identify internal and external ensure you avoid the risk of running out of partners and stakeholders petrol before you reach your destination. This is risk management. Ignoring the risk Identify Risks - arising from all aspects of that your car may run out of fuel puts your the environment you established in step 1. car at risk and may also delay your arrival The aim should be to develop of complete at your destination. list of the risks and what each involves. Ignoring the risks which apply to your Analyse Risks - decide on the likelihood organisation and activities or the events you and the consequences of the risks identified. have planned could impact on the following: The level of risk should be analysed in . Health and safety of workers, audiences, relation to the control measures in place. customers, volunteers and participants P 282
  • 3. MANAGING RISK 7.3 For example, the risk control measure for Tips To Manage Risk a wet, slippery floor may be to put up a sign warning the audience about it. There is still Identify Risk And Have A Plan a risk remaining that a patron may slip on For each possible negative event, identify the floor. what can be done to prevent the event and develop a contingency plan of how to Evaluate Risks - compare the level of risk respond if necessary. with the risk criteria established in steps 1 and 2. Decide whether risks are acceptable Offload Risk To A Partner or not. In many cases an outside partner can Manage Risks - the options available to assume some of your risk. For example you are: a distributor may be willing to pay some . Avoid The Risk - For example, an of your upfront costs in return for an organisation may move an event from an increased share of profits. unrestricted open public space to a venue to minimise the risk of participants being Develop Exit Strategies injured and secure insurance cover Know how and when you will close . Control The Risk - For example, attaching the business if things go wrong. This non slip strips to a walkway will reduce should include setting evaluation points the risk of people slipping and injuring and triggers. themselves . Transfer The Risk - For example you may Write A Business/Social Enterprise Plan decide to hire a professional conference Business planning in itself helps to reduce organiser rather than take the risk of your risk by looking at all possibilities organising an event yourself including where the organisation is going . Retain The Risk - For example, you have and how it will get there. reduced the likelihood of a risk occurring Conduct A Sensitivity Analysis by training your volunteers on how to To Identify Points Of Vulnerability show visitors around the premises. There is still a low level risk remaining for a Estimate your financial outcomes in the visitor to have an accident. You may worst case on several variables. By knowing decide to retain this small risk. the impact and causes of negative events, you can know when they are occurring and Communicate And Consult - ensure that manage the most important issues. you communicate and consult with all of the identified partners/stakeholders to ensure Obtain Legal Advice that you have considered all risks. Lawyers specialise in reducing risk. Make Monitor And Review - constantly monitor sure you use lawyers for contracts and and evaluate the strategies that you are issues of corporate structure. Ensure your using to manage risk. Risks do not remain legal advisor specialises in charity law. the same (i.e. can increase decrease/new risks can appear) P 283
  • 4. MANAGING RISK 7.3 Use Clear Written Contracts Each potential risk will receive a rating according the probability of occurrence, Don’t be vague in contracts or rely on verbal severity of damages both physical and agreements - even for internal agreements. financially to the organising committee. The Set clear expectations for each party and risks will be grouped into three categories: include a termination procedure. 1 : High Risk - High priority for Runco Create A Test Pilot Before Fully Promotion management to deal with. Launching A Product/Service Risks likely to contain a high probability of Whenever possible, try your idea on small occurrence and substantial financial impact scale with limited investment. Prove your on the organising committee. idea works and use the pilot to improve on 2 : Moderate Risk - Some impact your concept. on Runco Promotions. Likelihood of occurrence is probable. Special attention from management may be necessary to Case Study : alleviate risk. An Event Risk Management Plan 3 : Low Risk - Minimal likelihood of Triathlon Race occurrence and minimal impact on the Runco Promotions, a triathlon promotions organising committee of Runco Promotions. company, is planning a triathlon race on the Gold Coast over the holiday period. Each risk will also receive an action plan The race will host some of the best under the following headings: triathletes from both Australia and around Avoid - Management will choose not the world competing for prize money to conduct activities with the potential and competition points in a summer of associated risks. type carnival. Transfer - Purchase insurance policies The organising committee from in order to transfer the risk of a particular Runco Promotions is aware that certain risk occurring. legal risks result from running such an event. To protect themselves from legal Control - The organising committee action from involved parties the organising will develop policies and procedures committee wants to develop an event to minimise risk. risk management plan. The event risk Retain - Self-funding to provide management plan is designed to identify, compensation to personnel involved in evaluate the likelihood, plan and deal with the event of a potential risk occurring. potential risks in conducting a triathlon event. The main areas of risk include that of Create a risk management plan for the risk to spectators, athletes, staff, volunteers above event placing your risks, likelihood and the general public. and action/contingency under the following categories : weather risks, medical risks, security risks, miscellaneous risks. P 284
  • 5. MANAGING RISK 7.3 Possible Scenario Answer The following scenarios outline some of the areas of risk that are evident in running a triathlon and the resultant actions that can be taken to protect the organising committee from legal action. Weather Risks Risk Likelihood Action Lightning Low Transfer/avoid Extreme heat Moderate Control/avoid If temperature reaches 38 degrees celsius cancel event Extreme cold Low Control High wind Moderate Control Large surf Moderate Control Medical Risks Risk Likelihood Action Needle stick injury Moderate Control/transfer (ie grade the relevant strip of beach each day prior to competition) Fall of personnel/spectators Moderate Transfer Slip on wet surface Moderate Transfer Marine animal attack Low Transfer Dehydration Moderate Control (ie provide numerous drink stations for competitors Person being hit Moderate Transfer by motor vehicle Medical emergencies Low Control - heart attack Sunburn Moderate Control (ie provide sunscreen purchase stalls for spectators P 285
  • 6. MANAGING RISK 7.3 Security Risks Risk Likelihood Action Crowd crush Moderate Transfer Spectator conflict High Control/transfer (ie limit sales of alcoholic beverages to reduce intoxication of spectators) Athlete protection High Control/transfer Terrorist threats Low Avoid Bomb scare Low Avoid Monetary or physical loss Moderate Control of property Miscellaneous Risks Risk Likelihood Action Food poisoning Low Control (ie make sure catering meets industry standards) Drowning Moderate Transfer/control Fire Low Transfer Cancellation of event Moderate Transfer To transfer the risk associated with some of the above elements the committee of Runco Promotions may decide take out some or all of the following types of insurance: Comprehensive General Liability - This policy covers fire, theft and injury, however, the organising committee should also take steps to minimise the chances of these risks occurring. Cancellation or Contingency Insurance - This policy provides coverage for the cancellation of events due to such occurrences as inclement weather conditions or non-appearance of athletes. Compensation Insurance - This policy provides for reimbursement and coverage of all staff, volunteers and officials should these people incur an injury during the event. P 286