SlideShare a Scribd company logo
1 of 31
•SALES :- ESSENCE, SKILLS, BARRIERS, SOLUTIONS
•PROACTIVE CUSTOMER SERVICE AND IT’s
BENIFITS
SALES ?
being interested
using personality
establishing rapport
being warm and above average
-exceeds customer expectations by giving
them answers before they even ask a question
-reduces costs by reducing inbound phone
and email traffic
exceeds customer expectations by giving them answers before
they even ask a question
HOW?
No matter how quickly you respond to a customer inquiry, there is still a
lag between the customer’s awareness of the problem and its resolution.
Looking through customer’s perspective, that how can our product benefit them in their
work
Proactive messaging specially in the form of festival’s greetings.
Periodical Newsletter and follow-ups
Knowledgebasis
Reduces costs by reducing inbound phone and email traffic
Just compare the cost of receiving and responding to several
hundred phone calls and emails to the cost of sending a single,
well-crafted email message with all details to a targeted list or
customer.
By applying Objective metrics :
SLA’s
FCR
Use of more online resources
Cross-sell or referrals
Proactive Selling
Proactive Selling

More Related Content

Similar to Proactive Selling

The Ultimate Guide To Pumping Up Your Direct Mail Marketing
The Ultimate Guide To Pumping Up Your Direct Mail MarketingThe Ultimate Guide To Pumping Up Your Direct Mail Marketing
The Ultimate Guide To Pumping Up Your Direct Mail MarketingMaggie Young
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Shujaat Ali
 
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing Strategy
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing StrategyReasons E-Commerce Businesses Should Add Direct Mail to Their Marketing Strategy
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing StrategyNorthAmericanMedia
 
A Framework to deal with change. Actionable marketing planning.
A Framework to deal with change. Actionable marketing planning. A Framework to deal with change. Actionable marketing planning.
A Framework to deal with change. Actionable marketing planning. davidsonea
 
Innovating One-to-One: Designing Personal Digital Experiences
Innovating One-to-One: Designing Personal Digital ExperiencesInnovating One-to-One: Designing Personal Digital Experiences
Innovating One-to-One: Designing Personal Digital ExperiencesHighRoad Solution
 
Multichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit
Multichannel Retention Strategies: A Steady Diet of Low-Hanging FruitMultichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit
Multichannel Retention Strategies: A Steady Diet of Low-Hanging FruitInfoCision Management Corporation
 
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons LearnedDemand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learnedmparin
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementBabu Babu
 
RADAR - CVO as a Service v2.pptx
RADAR - CVO as a Service v2.pptxRADAR - CVO as a Service v2.pptx
RADAR - CVO as a Service v2.pptxAlexandre Chaves
 
Epson’s Journey Towards Data-Driven Customer Centricity
Epson’s Journey Towards  Data-Driven Customer CentricityEpson’s Journey Towards  Data-Driven Customer Centricity
Epson’s Journey Towards Data-Driven Customer CentricityVivastream
 
RADAR - Customer Value Optimization as a Service v2.pptx
RADAR - Customer Value Optimization as a Service v2.pptxRADAR - Customer Value Optimization as a Service v2.pptx
RADAR - Customer Value Optimization as a Service v2.pptxAlexandre Chaves
 
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”InfoCision Management Corporation
 
E-Commerce Marketing System
E-Commerce Marketing SystemE-Commerce Marketing System
E-Commerce Marketing Systemrebmaiden
 
Marketing Services
Marketing ServicesMarketing Services
Marketing Servicesamyshafer
 
New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]Michael Lowenstein
 
How to Maximize the Value of Your Email Program
How to Maximize the Value of Your Email ProgramHow to Maximize the Value of Your Email Program
How to Maximize the Value of Your Email ProgramReturn Path
 
Realising your true (email) potential
Realising your true (email) potential Realising your true (email) potential
Realising your true (email) potential Adestra
 
Knowledge-Driven Support
Knowledge-Driven SupportKnowledge-Driven Support
Knowledge-Driven SupportLala Mamedov
 

Similar to Proactive Selling (20)

CRM Marketing
CRM MarketingCRM Marketing
CRM Marketing
 
The Ultimate Guide To Pumping Up Your Direct Mail Marketing
The Ultimate Guide To Pumping Up Your Direct Mail MarketingThe Ultimate Guide To Pumping Up Your Direct Mail Marketing
The Ultimate Guide To Pumping Up Your Direct Mail Marketing
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
 
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing Strategy
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing StrategyReasons E-Commerce Businesses Should Add Direct Mail to Their Marketing Strategy
Reasons E-Commerce Businesses Should Add Direct Mail to Their Marketing Strategy
 
A Framework to deal with change. Actionable marketing planning.
A Framework to deal with change. Actionable marketing planning. A Framework to deal with change. Actionable marketing planning.
A Framework to deal with change. Actionable marketing planning.
 
Innovating One-to-One: Designing Personal Digital Experiences
Innovating One-to-One: Designing Personal Digital ExperiencesInnovating One-to-One: Designing Personal Digital Experiences
Innovating One-to-One: Designing Personal Digital Experiences
 
Multichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit
Multichannel Retention Strategies: A Steady Diet of Low-Hanging FruitMultichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit
Multichannel Retention Strategies: A Steady Diet of Low-Hanging Fruit
 
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons LearnedDemand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learned
 
Customer Experience Process
Customer Experience ProcessCustomer Experience Process
Customer Experience Process
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
RADAR - CVO as a Service v2.pptx
RADAR - CVO as a Service v2.pptxRADAR - CVO as a Service v2.pptx
RADAR - CVO as a Service v2.pptx
 
Epson’s Journey Towards Data-Driven Customer Centricity
Epson’s Journey Towards  Data-Driven Customer CentricityEpson’s Journey Towards  Data-Driven Customer Centricity
Epson’s Journey Towards Data-Driven Customer Centricity
 
RADAR - Customer Value Optimization as a Service v2.pptx
RADAR - Customer Value Optimization as a Service v2.pptxRADAR - Customer Value Optimization as a Service v2.pptx
RADAR - Customer Value Optimization as a Service v2.pptx
 
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
 
E-Commerce Marketing System
E-Commerce Marketing SystemE-Commerce Marketing System
E-Commerce Marketing System
 
Marketing Services
Marketing ServicesMarketing Services
Marketing Services
 
New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]New Customer Acquisition Presentation[1]
New Customer Acquisition Presentation[1]
 
How to Maximize the Value of Your Email Program
How to Maximize the Value of Your Email ProgramHow to Maximize the Value of Your Email Program
How to Maximize the Value of Your Email Program
 
Realising your true (email) potential
Realising your true (email) potential Realising your true (email) potential
Realising your true (email) potential
 
Knowledge-Driven Support
Knowledge-Driven SupportKnowledge-Driven Support
Knowledge-Driven Support
 

Proactive Selling

  • 1.
  • 2. •SALES :- ESSENCE, SKILLS, BARRIERS, SOLUTIONS •PROACTIVE CUSTOMER SERVICE AND IT’s BENIFITS
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. being interested using personality establishing rapport being warm and above average
  • 27. -exceeds customer expectations by giving them answers before they even ask a question -reduces costs by reducing inbound phone and email traffic
  • 28. exceeds customer expectations by giving them answers before they even ask a question HOW? No matter how quickly you respond to a customer inquiry, there is still a lag between the customer’s awareness of the problem and its resolution. Looking through customer’s perspective, that how can our product benefit them in their work Proactive messaging specially in the form of festival’s greetings. Periodical Newsletter and follow-ups Knowledgebasis
  • 29. Reduces costs by reducing inbound phone and email traffic Just compare the cost of receiving and responding to several hundred phone calls and emails to the cost of sending a single, well-crafted email message with all details to a targeted list or customer. By applying Objective metrics : SLA’s FCR Use of more online resources Cross-sell or referrals