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Approaching VCs: Basics, DO’s and DON’Ts



            Berlin, 27.3.2013
Early-stage Venture Capital firm based in Berlin
           investing internationally (focus Europe)


       Current key investment themes and examples:


SaaS

Network
 effects

Commerce
Currently investing Point Nine Capital Fund II (40m Euro)



          PNC I - 6m Euro (launched 2009/10)

          PNC II - 40m Euro (launched 2012)

      Investment size: 100k - 1m Euro + follow-on

                 Stage: seed / series-A
Early stage investment landscape (largely simplified)




Angels / Accellerators /
                                   VCs
      Incubators
Other investor types / financing sources




 BANKS (need collaterals / cash flow / history)

CORPORATES (can make sense, issues with exit)

STATE SUPPORT (varies over time / by region)
VC investment landscape looking from Berlin
      (super simplified, based on perception and not exhaustive :-)

        €5M+




        €1-5M


Investment
    size




        €500k



                   Accel-
                   erators
                             Business
                Grants        Angels
        €100k
                   F&F



                                Seed    Series A        Series B

                                        Stage
How VCs work and make money....




  Look for potential for fast growth:
- market (opportunity / competition)
               - team
VCs develop theses and patterns and spend a lot of time looking
               for companies that match them




                  Point Nine Capital in 2012:
                     - 2500 business plans
                        - 10 investments
=> we invested in 0.4% of business we have seen in 2012. other
               investors will have a similar rate
VCs tend to specialise, but in general they look for:



                        Amazing teams
                        Great products
Huge / fast growing / not very competitive market opportunities
                     Great unit economics
                            Traction
                              Exit
Approach - network!




            Do your research

        Try not to cold approach

Networking wins, info@ is weakest channel
Approach - have a Deck!

         +/- 10 slides - be visual + numbers

                    english only

                     no paper

              no 50 page business plan

                     no NDAs

=> the initial info needs to grab attention and
        explain basics, not everything!
To be included in the basic info pack:



      Simple/simplified concept description + vision
                Product screenshots / links
Market definition and size (not always easy, but give it a go)
                Competition / comparables
              Traction / KPIs / unit economics
                            Team
        Next 12 months budget / capital required
Get prepared!




Read (blogs > books):
Good luck!


       @pawell

    www.pawel.ch

pawel@pointninecap.com

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GS seminar approaching vc basics 20130327

  • 1. Approaching VCs: Basics, DO’s and DON’Ts Berlin, 27.3.2013
  • 2. Early-stage Venture Capital firm based in Berlin investing internationally (focus Europe) Current key investment themes and examples: SaaS Network effects Commerce
  • 3. Currently investing Point Nine Capital Fund II (40m Euro) PNC I - 6m Euro (launched 2009/10) PNC II - 40m Euro (launched 2012) Investment size: 100k - 1m Euro + follow-on Stage: seed / series-A
  • 4. Early stage investment landscape (largely simplified) Angels / Accellerators / VCs Incubators
  • 5. Other investor types / financing sources BANKS (need collaterals / cash flow / history) CORPORATES (can make sense, issues with exit) STATE SUPPORT (varies over time / by region)
  • 6. VC investment landscape looking from Berlin (super simplified, based on perception and not exhaustive :-) €5M+ €1-5M Investment size €500k Accel- erators Business Grants Angels €100k F&F Seed Series A Series B Stage
  • 7. How VCs work and make money.... Look for potential for fast growth: - market (opportunity / competition) - team
  • 8. VCs develop theses and patterns and spend a lot of time looking for companies that match them Point Nine Capital in 2012: - 2500 business plans - 10 investments => we invested in 0.4% of business we have seen in 2012. other investors will have a similar rate
  • 9. VCs tend to specialise, but in general they look for: Amazing teams Great products Huge / fast growing / not very competitive market opportunities Great unit economics Traction Exit
  • 10. Approach - network! Do your research Try not to cold approach Networking wins, info@ is weakest channel
  • 11. Approach - have a Deck! +/- 10 slides - be visual + numbers english only no paper no 50 page business plan no NDAs => the initial info needs to grab attention and explain basics, not everything!
  • 12. To be included in the basic info pack: Simple/simplified concept description + vision Product screenshots / links Market definition and size (not always easy, but give it a go) Competition / comparables Traction / KPIs / unit economics Team Next 12 months budget / capital required
  • 14. Good luck! @pawell www.pawel.ch pawel@pointninecap.com