Entrep sensing is a short presentation that guides an aspiring entrep wannabee to test whether his idea can be a good business opportunity/eventually a sustainable venture. The presentation gives the entrep wannabee an common sense filter whether indeed the idea has business sense. Happy churning!

1. Entrepreneurial Sensing DEAN PAX LAPID ENTREP EDUCATOR/BUSINESS COACH

6. WHEN IS AN IDEA = A SUCCESSFUL BUSINESS OPPORTUNITY? ONLY WHEN IT IS ANCHORED ON A PRODUCT OR SERVICE WHICH CREATES OR ADDS VALUE FOR ITS BUYER OR END USER WINDOW OF OPPORTUNITY = OPEN & ATTRACTIVE Market is SUSTAINABLE Can achieve competitive advantage Economics is rewarding & forgiving Significant potential for growth & profit

7. MARKET Changes the way people live & work Recurring revenue niche Customers are Reachable MARKET STRUCTURE Fragmented competition Emerging industry/ Industry Full Capacity Low cost provider ECONOMICS Capex moderate/Fundable GM = 40% or higher Payback under 3 years ENTRY BARRIERS Have or gain protection Proprietary or exclusive Networks accessible Key people – A team HARVEST Strategic value Exit options EVALUATING IDEAS WITH BUSINESS SENSE

8. WHEN IS AN IDEA = A SUCCESSFUL BUSINESS OPPORTUNITY? ONLY WHEN IT IS ANCHORED ON A PRODUCT OR SERVICE WHICH CREATES OR ADDS VALUE FOR ITS BUYER OR END USER DRIVERS of BUSINESS OPPORTUNITY? Changing Circumstances – working couples, commuter transient Chaos – traffic, Central Business District Confusion – schoolwork, books, airport Failures – Subway, gas card, MB van Gaps/Vacuum – golf, intimacy, business coffee,water High Technology – crown compound, mobile tech &peripherals

10. IT WAS A PLEASURE TO BE WITH YOU TODAY Email me at paxlapid@southwest.com.ph