1. CREATIVITY
- ANUP KUMAR
- ABHISHEKH SHARMA
- PAYEL GHOSH

2. CREATIVITY
• Creativity refers to the invention or
origination of any new thing (a
product, solution, artwork, literary work, etc.)
that has value.
• Creativity is an ability to come up with new
and different viewpoints on a subject.
• “Creativity is the act of turning new and
imaginative ideas into reality.

3. • Being creative is seeing the same thing as
everyone else, but thinking of something
different.
• Creativity involves two processes:
thinking, then producing. Innovation is the
production or implementation of an idea. If
you have ideas, but don’t act on them, you are
imaginative but not creative.” — Linda Naiman
• Linda Naiman is founder of Creativity at Work
and co-author of Orchestrating Collaboration
at Work.

4. • Some examples of creativity would be the way
that you dress. No one dresses the
same, everyone has a different style. We don't
see everyone with the same amount of make-
up, same shoes with the same outfit, no one with
the same artwork that a child makes. Each one
has a different style of approaching the world and
its conflicts.
• Anything can be creative - from art to music to
just the way we speak and act!
• Kitkat

5. Creativity wanted:
• A 2008 study by The Conference Board, (Ready to
Innovate), set out to understand how important
“Creativity” is to today’s business leaders and find
out what skills or traits these leaders were seeking
in the new leaders and managers.
• Prior research by The Conference Board had
revealed that business executives felt that new
managerial talent was lacking in “desired creative
skills.” 97% of the 155 business executives
surveyed in the 2008 study, “agreed that creativity
is of increasing importance in the workplace.”
• The executives in this study were additionally asked
to rate the traits and skills they felt best
demonstrated creativity. The top three skills or
traits that employers were:

6. • 1) Problem identification or articulation (47%),
• 2) Ability to identify new patterns of behavior or
combinations of actions (46%), and
• 3) Integration of knowledge across different
disciplines (42%).
• In essence, from this data, it seems that business
executives want people who are perceptive, and
have the ability to connect the dots.
• Business leaders are looking for out of creative
people. Creativity is more of an “internal” trait or
characteristic.

7. CREATIVITY IN ORGANIZATIONS
• Organizational effectiveness depends on the
creativity of the workforce to a large extent.
For any given organization, measures of
effectiveness vary, depending upon its
mission, environmental context, nature of
work, the product or service it produces and
customer demands.
• Creativity is a powerful tool that can improve
the performance of an organization in a
positive way and increase profits as well.

8. ACQUIRING CREATIVE SKILLS
• Fluency - ability to produce many ideas
• Flexibility - ability to produce a varied mix of
ideas
• Elaboration - ability to add
detail, depth, mixtures of viewpoints or
perspectives
• Originality - uniqueness, novelty, newness

9. THE BENEFITS OF CREATIVE THINKING
Creative people gain many advantages in the real
world.
We too can get ahead by using creating thinking
abilities to generate winning, innovative ideas.
By doing so, we will:
• Struggle less and achieve more
• Distinguish our self from the pack
• Increase your self-confidence
• Speed up our career advancement
• Increase our earning power

10. • Recognize and solve problems quicker and
easier
• Enjoy greater job satisfaction
• Earn the respect of colleagues and managers
• Enhance the spiritual as well as mental aspect
of life
• Become a voice for innovation
• Make a difference
• Get started gaining the benefits that come
from enhancing our creative thinking abilities.

11. PEOPLE WHO EXHIBIT CREATIVE
BEHAVIOUR
• Tend to think visually
• See possibilities
• Are not afraid to take risks
• Are prepared to make mistakes
• Are adaptable to different environments
• Are adaptable to changing circumstances
• See relationships between seemingly
disconnected elements

12. • Like to investigate new possibilities
• Take the initiative
• Are highly imaginative
• Are future oriented
• Think out of the box

13. CREATIVE PEOPLE CAN BE SAID TO
HAVE
• A particular style
• Originality
• Competence
• Experience
• Determination
• Flexibility
• Positive outlook

14. ORGANIZATIONAL HURDLES IN
CREATIVITY
• An originator comes with creative idea
• At each level of management, the idea gets
pruned and refined
• Thus till the time the idea gets
implemented, it would have gone through a
number of hurdles.

15. THANK YOU