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Ipad vs tab
1.
GALAXY Tab
VS iPad
2.
In the beginning,
there was TV... ... then internet came along
3.
And now we
have …
4.
Tablet = comfortable
computing
5.
He is ………. Innovator
6.
what can you
do with a tablet ?
7.
We are climb PLC
curve
10.
Apple
11.
Apple Products
12.
Products
13.
Apple
14.
Apple Location : Cupertino
15.
Apple Distribution structure
16.
Location:
Dallas, Texas
17.
Location: Dallas, Texas
Empire tower
18.
Distribution
19.
Apple Performance
and Strategy
20.
Apple
+ = 9.7 in
21.
Apple
22.
Apple
23.
7 in 10.1 in
25.
Apple
COMMITTED BUYER LIKE THE BRAND SATISFIED BUYER SATISFIED/HABITUAL BUYER SWITCHERS/PRICE SENSITIVE
26.
Apple 15M 12M 9M 6M 3M
MARCH SEP MARCH 2010 2010 2011
27.
Apple
28.
Apple
300,000 1,000,000 1 day 70 days iPad
29.
Apple
300,000 1,000,000 1 day 70 days 95% 98% iPad iPad other iPad other
30.
Apple 15M 12M 9M 6M 3M
MARCH SEP MARCH 2010 2010 2011
32.
Apple 15M 12M 9M 6M 3M
MARCH SEP MARCH 2010 2010 2011
33.
3,000
30,000 1 month 3 months iPad Androide 28% androide 36% iPad 66% others 52% others iPad Galaxy tab Galaxy tab iPad
34.
Apple
Round one
35.
Apple 15M 12M 9M
Space reveal 6M for tab 10.1 3M MARCH SEP MARCH 2010 2010 2011
36.
Apple iPad 2
37.
Apple iPad 2
499 $ Tab 10.1 price
38.
Apple
39.
Apple 15M 12M 9M
Space reveal 6M for tab 10.1 3M MARCH SEP MARCH 2010 2010 2011
40.
Apple
41.
Apple
You are coppycat
42.
Apple 15M 12M 9M
Space reveal 6M for tab 10.1 3M MARCH SEP MARCH 2010 2010 2011
43.
Apple
1,00,000 14,000,000 First week 3 months 300,000 In thailand
44.
Apple
1,00,000 14,000,000 First week 3 months iPad 21% androide iPad Androide others 26% 57% others 95% 68% 98% iPad iPad Galaxy tab Galaxy tab
45.
iPad
Galaxy tab 28% 21% 95% 66% 68% 98% 36% 52% 26% 57% 98% MARCH SEP MARCH 2010 2010 2011
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