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GALAXY Tab   VS   iPad
In the beginning, there was TV...




 ... then internet came along
And now we have …
Tablet = comfortable computing
He is ……….
Innovator
what can you do with a


tablet ?
We are climb
PLC curve
Ipad vs tab
Ipad vs tab
Apple
Apple
Products
Products
Apple
Apple
Location : Cupertino
Apple
Distribution structure
Location:   Dallas, Texas
Location:
Dallas, Texas   Empire tower
Distribution
Apple
  Performance and

  Strategy
Apple
         +   =
9.7 in
Apple
Apple
7 in




10.1 in
Ipad vs tab
Apple



                COMMITTED
                BUYER


              LIKE THE BRAND


              SATISFIED BUYER


         SATISFIED/HABITUAL BUYER


        SWITCHERS/PRICE SENSITIVE
Apple


15M

12M

9M

6M

3M




      MARCH   SEP    MARCH
      2010    2010   2011
Apple
Apple



         300,000   1,000,000
         1 day        70 days




iPad
Apple



                        300,000   1,000,000
                        1 day        70 days




         95%                       98%

iPad     iPad   other                iPad   other
Apple


15M

12M

9M

6M

3M




      MARCH   SEP    MARCH
      2010    2010   2011
Ipad vs tab
Apple


15M

12M

9M

6M

3M




      MARCH   SEP    MARCH
      2010    2010   2011
3,000                     30,000
              1 month                     3 months



                      iPad                           Androide
  28%                 androide
                                    36%              iPad



        66%
                      others
                                          52%        others




iPad                             Galaxy tab
Galaxy tab                       iPad
Apple

        Round one
Apple


15M

12M

9M
                     Space reveal
6M                   for tab 10.1


3M




      MARCH   SEP        MARCH
      2010    2010       2011
Apple




iPad 2
Apple




iPad 2
        499 $
                Tab 10.1

                price
Apple
Apple


15M

12M

9M
                     Space reveal
6M                   for tab 10.1


3M




      MARCH   SEP        MARCH
      2010    2010       2011
Apple
Apple


        You are
        coppycat
Apple


15M

12M

9M
                     Space reveal
6M                   for tab 10.1


3M




      MARCH   SEP        MARCH
      2010    2010       2011
Apple



         1,00,000     14,000,000
         First week      3 months




        300,000
        In thailand
Apple



                1,00,000             14,000,000
                First week              3 months



                      iPad
  21%                 androide
                                                   iPad
                                                   Androide
                      others

                                     26% 57%
                                                   others
          95%
          68%                          98%

iPad                             iPad
Galaxy tab                       Galaxy tab
iPad
                      Galaxy tab


         28%            21%
95%
           66%                68%



98%      36%    52%      26% 57%
                          98%

 MARCH         SEP        MARCH
 2010          2010       2011
Ipad vs tab

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Ipad vs tab