4. Linking SWOT to the Strategy Compass
Opportunities
Threats
Competitive position
Asset
utilisation
Markets
addressed
Leadership
Weaknesses
Strengths
5. Linking SWOT to the Strategy Compass
Opportunities
Threats
Competitive position
Asset
utilisation
Markets
addressed
Leadership
Weaknesses
Strengths Measure and filter in:
Vision, Goals, Strategies,
Functional performance,
Risk and AOB.
Measure and filter in:
comments about Competitors,
Markets, PESTEL, Risk and AOB
6. Pros and Cons of Each
Issue Compass SWOT
Generic Yes No
Nature Objective Subjective
Measureable Yes Parts
Basis Scientific Research Anecdotal
Succinctness Yes No
Comprehensiveness Quite Very
Applicability Highly Not as rigorous
Standard Practice No Yes
Recommendation Combine but lead with Strategy Compass