2. illuminating ideas in diabetes illuminating ideas in diabetes From the Producer of the most successful diabetes medical professional radio program “Diabetes Discourse” on SiriusXM. We bring an innovative new online radio program, fun hip and educational - diabetesBROADCAST - illuminating ideas in diabetes listen
3. This is diabetesBROADCAST diabetesBROADCASTis a new radio program for people living with diabetes. The program is a thirty-minute weekly narrative interview that will entertain with a mix of high quality content, hip interviews and music. The program will include experts from every aspect of diabetes; patient advocates, healthcare professionals, authors, celebrities, motivational speakers as well as real - inspirational stories from people living with diabetes.
5. Online Listeners illuminating ideas in diabetes Percent of US Population 12 and over listening to Online Radio 52% Approximately 134 Million 27% 17% Approximately 70 Million Approximately 43 Million Have Listened Last Month Last Week Source: 2010 Arbitron Inc/Edison Research
7. Who is the audience? illuminating ideas in diabetes The Timing Couldn’t Be Better More than 230 million people worldwide have been diagnosed with diabetes and this number is expected to rise to a staggering 350 million within 20 years. Furthermore, approximately 60% of diabetes patients do not achieve target blood glucose levels with their current treatments. “Patients are seeking information, sharing data, experiences and opinions and selecting treatments more than ever before.” Kru Research Target Audience 25 to 54
8. Sponsorship Features OneTitle Level Available FourAnchor Level Available illuminating ideas in diabetes Presented by Presented by
15. Audience Metrics Registration, Targeting & Tracking illuminating ideas in diabetes illuminating ideas in diabetes Analytics includes click-throughs, page views, podcast downloads from both the OnLine and Mobileplatforms as well as the dBeBlasts. Demographic information will be included to evaluate effectiveness & value of sponsorship. illuminating ideas in diabetes Presented by 149% registration increase year over year “Online radio is the only kind of radio that can be targeted and tracked to the individual level.” Ando Media Source: ReachMD 2010
16. Contact illuminating ideas in diabetes illuminating ideas in diabetes paulBOIDY Pboidy@diabetesBROADCAST.com 847-521-3358 Twitter @Bucktown elizabethGEORGESCU EGeorgescu@diabetesBROADCAST.com 847-431-3317 Twitter @DB_Lizzie
17. Sponsorship illuminating ideas in diabetes illuminating ideas in diabetes Title Sponsor Attribution illuminating ideas in diabetes 30 Minute Show Clock Two 30-sec Ads Title Sponsor Attribution
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20. illuminating ideas in diabetes Title Sponsor Attribution Two 30-sec Ads Title Sponsor Attribution
Editor's Notes
----- Meeting Notes (3/10/11 15:15) -----
----- Meeting Notes (3/10/11 15:15) -----change to online radio
Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
----- Meeting Notes (3/10/11 15:15) -----keep this onepandora, seth godinlet's add - visualizing the channel, pandora,
Topic and conversations are limitless – as people begin to SHARE and LEARN more about emotional barriers, challenges, new devices, medications and clinical research – UNDERSTANDING AND COMMUNICATION IS AT THE HEART of this weekly series. The format is a mix of great radio like NPR, This American Life and RadioLab: Talk Show, A News Briefing from MedScape, Audio Documentary and a clever Andy-Rooney like P.O.V. from a type 1 cartoonist.
----- Meeting Notes (3/10/11 15:15) -----title works well - keeptrackable, community, geo ip, elimate words - online, ondemand, onmobiledemographicsAdd a slide - social strategy, interactive
Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
Our community outreach and viral strategy go hand-in-hand. We have alliances with TCOYD, TUDIABETES, ADA, JDRF, DIABETES HEALTH NETWORK and more.We plan on reaching our goal of 25K listeners by six months and 50K listeners in the first year. These alliances are strategic partners – actively involved in an ongoing feedback loop both communicating to us about new programs, initiatives that we can develop into broadcast programming and DIABETES BROADCAST communicating to their members about our new programs.
