Mission of Inbound Networking

1. Inbound Networking
Peter Caputa IV
6/22/2012
Collaborative Growth Network

2. Warning!

3. Mission (for clients)
1. Help businesses - more quickly - generate
more traffic, leads and sales from their
inbound marketing.
2. Help businesses start to learn and do
inbound marketing and online networking
with less commitment of time and money.
* Does not require the business to be a HS customer or retainer client.

4. Mission (for agencies)
1. Help agencies retain clients by delivering
better results to clients more quickly.
2. Create a profitable revenue stream for
agencies.
3. Enable agencies to get smaller businesses
and ‘slower to change’ businesses started
with inbound marketing.
4. Help agencies generate more leads for their
services.

5. Mission (for HubSpot)
1. Help existing customers generate more traffic, leads
and sales.
2. Create a system for customers to get frequent support
and help from agency partners and other companies
who target their same market.
3. Help our agency partners grow.
4. Create network effects for us and our partners where
the inbound marketing movement grows faster and
the value of our network is stronger as we add more
members.
5. Help the 5k/mo soloproneurs who convert on our
website, who we don’t have the best solution for.

6. How Does it Work
1. Create a group website that features members and
their content.
2. Members apply, get accepted, pay… join.
3. Each member creates blog posts and landing page
content.
4. Leader facilitates, edits, approves, publishes content.
5. Other members promote the content.
6. Everyone attends a weekly meeting where the leader
trains the members how to do inbound marketing;
reports the group’s traffic and lead growth; as well as
holds members accountable to creating content and
promoting other member’s content.

7. Bottom of the Funnel
Call to Action Goes Here:
Sign me up!
I want to form, lead and manage
an Inbound Networking Group
If this is you, please email me: my first initial and last name at HubSpot dot com

8. Middle of the Funnel
Call to Action Goes Here:
I’m still curious. It’s too
undefined for me right
now. I’ll tune in next
week.
If this is you, please email me and I can invite you: my first initial and last name at HubSpot dot com

9. Top of the Funnel
Call to Action Goes Here:
No thanks. I’ll wait until
you write the ebook.