8. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Public Relations
Interruption Permission
9. HubSpot Inbound Marketing System
Content
SEO Blog
Management
• Software
Social
Landing
Media
Pages
• Support + Expertise Lead
Intelligence
• $250 or $500 / month
CRM
(Salesforce.com
or other)
• No IT Required
11. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
12. What IS Twitter?
Like … … Except
Only 140 characters
It’s viewable in lots of places
A giant chatroom You choose the people you
follow
Instant Messaging It’s public and archived on the
web
15. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes
16. How to Succeed With Twitter
Track & Build Your
Analyze Network
Engage
With Your
Community
17. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources