This marketing plan targets active individuals between 15-50 years old who engage in health and fitness activities. It identifies their needs for a drink that hydrates and fuels their body during and after workouts. The plan positions Redegat as the number one sports drink through scientific studies showing its superior hydration and performance benefits compared to water and other drinks. It will promote Redegat using famous athletes in media advertising, and position it as the drink that fuels fitness heroes through print ads with the tagline "Every game needs a hero."

1. Marketing plan for REDEGAT

2. Table of contents
 1 primary target market
 2 Needs Wants Expectations
 3 Competitors
 4 opportunity gap
 5 Product
 6 Price
 7 Promo

3. 1.The Actives
Primary Target Market
 15-50 years old
 Male & Female
 Single & Married
Secondary target market
 Young athletes

4. Go! Go! Go!
Lifestyle
Active & always on-the-go
athletes and aspiring athletes
Engages in health-oriented activities:
 Gym, sports, running, climbing

5. I am this and MORE!
Behavior
 Hydrates after every
workout
 Wants to be at the
best shape
 Competitive: pushes
self to the limit

6. 2.All-in-one for the on-the-go
 NEEDS
I need to be fit for my activities.
 WANTS
I want a drink that has everything that my body
needs, from warm-up to cool down
 EXPECTATIONS
I expect it to step up my work out and put me at
the top.

7. 3. Competitors

8. 4. Redegat positions strongly in a
differentiation market strategy
 Redegat is the world’s no. 1, scientifically-tested
sports drink. Studies show that Redegat
hydrates 90% better than water and 45% better
than any other sports beverage.
 Redegat not only hydrates but also enhances
muscle action, fights fatigue and boosts brain
fuel.
 It is the hero’s winning formula! Science has
proven it and athletes recommend it.

9. 5.Product
Famous for its flavors:
 Blue Bolt
 Grape
 Tropical fruit
 Orange Chill
 Pink Lemonade
 Lemon Lime
Available:
 400 ml
 500 ml
 1.5 ml

10. 6. Price
 Redegat is 20% premium priced

11. 7. Promo
 Media Advertising
Famous athletes

12. Print Advertising
 Every game needs a hero

13. Online
 Access made easy with online website