For organizations that are new to Pick.Click.Give., or staff who are new to their position as lead for their nonprofit's Pick.Click.Give. campaign, this presentation covers the basics of how Pick.Click.Give. works and what you can be doing now to get ready.

2. How Does Pick.Click.Give. Work?
Heather Beaty
Pick.Click.Give. Program Manager

3. Helpful phone hints:
• Please mute your phone unless you intend
to be heard.
• Use the chat function to ask a question or
provide input. You can also un-mute your
phone and chime in at any time.

4. PFD Charitable Contributions Program
• Created by the Alaska State Legislature in 2008, went into
effect in 2009.
• Allows Alaskans filing for their PFD online to donate to the
campuses of the University of Alaska, community
foundations, and eligible charitable and educational
organizations.
• Goal is to increase individual charitable giving along with
the number of donors to nonprofit organizations.

5. The Process
• Alaskans file for their PFDs January 1 through
March 31.
• Alaskans can choose to donate from their PFD (in
$25 increments) to one or more of 500+
organizations.
• The State of Alaska will publish in early April how
much was pledged to each organization (this
amount is likely to change before payout).
• Alaskans can log back into their PFD application
through August 31 to add, change, or withdraw
donations.
• Checks and donor lists will be mailed to each
organization in mid-October.

6. Partners:
•
•
•
•
•
Rasmuson Foundation
The Foraker Group
United Way of Anchorage
The Alaska Community Foundation
State of Alaska – Department of Revenue,
Permanent Fund Dividend Division

7. Sponsors:
• Alaska Children’s Trust
• Alaska Mental Health
Trust Authority
• Atwood Foundation
• BP Alaska
• ConocoPhillips Alaska
• ExxonMobil
• Mat-Su Health
Foundation
• Northrim Bank
• Providence Health
and Services Alaska
• Rasmuson Foundation
• Wells Fargo
• Flint Hills Resources
• Doyon, Ltd.
• Arctic Slope Regional
Corporation

8. Money Raised
Dividend Year
Total Pledges
Rate of growth
2009
2010
2011
2012
2013
$545,000 $927,075 $1,570,900 $2,200,000 $2,445,450
70%
69%
40%
11%

9. Participation
PFD Year
2009
2010
2011
2012
2013
Donors
5,173
9,543
18,726
23,169
26,093
Percentage of
PFD Filers
Who PCG
1.0%
1.6%
3.4%
4.2%
4.7%

10. Get ready!
November
• Schedule newsletter/email/social media content for DecemberMarch.
• Team up with like-minded nonprofits (collaborate on ads, local
speaking opportunities, radio appearances, etc.).
• Ask a local business or service group to match your PCG gifts.
December
• Statewide marketing campaign begins in early December.
• Include PCG logo and link in e-signatures for staff and board.
• Ask your board, staff and volunteers to speak to their friends and
family about donating to your organization through PCG.
• Put PCG logo on your website, in newsletters, emails, etc.
• Share stories and photos on social media.
• Send email to donors and volunteers asking them to PCG to your
organization when they file for their PFD.
• Place your ads to run in late December/early January.

13. Check out PickClickGive.org -- Info for Nonprofits: Toolkit

14. Upcoming webinars
• Tuesday, November 5 – 2:00 pm
– Sharing your PCG story through video – Learn how to expertly
craft a video with impact and vision.
• Thursday, November 21 – 11:00 am
– Launching the 2014 campaign – Get a sneak peak into the
statewide marketing campaign.
• Wednesday, December 4 – 1:30 pm
– Public Relations and your PCG Strategies – Learn about low cost,
high reward tools strategies.
• Monday, December 9 – 11:00 am
– Social Media – Pick up some tips to make sure you are ready to
tell your PCG story on social media.
• Monday, January 13 – 12:00 pm
– Bringing your board, staff, and volunteers into PCG – Learn how
to empower the people who care about your mission.