The document discusses IBM's strategy for creating smarter web experiences using social business and collaboration solutions. It highlights key areas of investment in content, social capabilities, analytics, mobile access, and integration. These solutions are aimed at optimizing the web experience for customers, employees, and partners through personalized and engaging interactions.

1. Creating a Smarter Web Experience with IBM Portal,
Collaboration and Social Software solutions
Pam Chandor, Global Director, IBM Social Busines and Web Experience SW
Follow us: @IBMwebxperience
Connect and engage. The time for social business is now! Tweet about: #ibmexperience
© 2011 IBM Corporation

2. IBM Web Experience Evolution
●
Web 2.0
●
Mobile
●
Mashups
●
Cloud & Virtualization
●
Web Content Web / User
Management Proliferation
●
Virtual Portals Optimizing
Web B2-All
●
Composite Web Experience
Application Internet / Web B2E / B2B
Foundation Self-Service B2C ●
Out-of-Box Web
●
Integration B2E / B2B Experience
Business Web B2C
●
Industry Templates
●
Rapid Portlet
Emergence Development
Internal
B2E / B2B ●
Electronic Forms
Enterprise ●
Drag & Drop
Application, ●
Analytics Integration
Information &
Content Sprawl
B2E ●
Personalization
●
Collaboration
●
Scalability
Performance / Scalability / Reliability
Enhancements

3. Social Business
is the Next
Evolution... Social
Business
Web / User
Optimizing
Proliferation
Web
B2-All
Internet / Web Experience
Self-Service B2E / B2B
B2C Customers
Business Web B2E / B2B
Internal
Emergence B2C Employees
Enterprise
Application, B2E / B2B
Information &
Content Sprawl
B2E
Partners

4. Exceptional Web Experiences are...
Know Your
Balance Form & Intended
Function: Audience:
Visual Appeal + Deliver Precisely
Ease of Use What They
Equally Important Need/Want
People Are
Everywhere: Turn Customers
Explosion of & Employees
Mobile Means A Into Advocates:
Moving Target! Ensure A
Reliable, Secure
Experience
4 © 2011 IBM Corporation

5. Systems of Record & Systems of Engagement
Systems of Record create efficiency
● Impossible to do global commerce without them
● Focus on cost, quality, and contractual commitments
Systems of Engagement create effectiveness
• Address the complexities of global business relationships
• Create compelling consumer interactions on line
Correct architecture
• SOEs operating on top of and in touch with SORs
• This is where the evolution in infrastructure comes in
Geoffrey Moore, TCG Advisors
A Sea Change in Enterprise IT
February, 2011
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6. For Systems of Engagement,
Focus on Moments of Engagement
1. Every strategy is made or broken during a handful of
moments of engagement—what are yours?
2. Who represents your enterprise in these moments, and what
have you done to empower those people specifically?
3. What Systems of Engagement would make them more
powerful, and how quickly can you get them into their
hands?
Geoffrey Moore, TCG Advisors
A Sea Change in Enterprise IT
February, 2011
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7. Exceptional Web Experiences
Engaging across all web experiences – customer, partners, employees and more

8. Products released in last 12 months
IBM Customer Experience Suite
Portal & WCM version 7
Web Experience Factory v 7
Mobile Portal Accelerator v 7
Forms v 4 with Workflow
Virtual and cloud deployment strategies
Horizontal and vertical templates
Mashup Center v 3
8 © 2011 IBM Corporation

9. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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10. Key Investment Areas for Web Experience
Emphasis on business results
Content Social Analytics Mobile
Integration
2% increase in customer retention has the same effect on profits as cutting costs by 10%
5% reduction in customer defection rate can increase profits by 25-125%
Acquiring new customers can cost 5x more than satisfying and retaining current customers
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11. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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12. Web Content Template Catalog V3
20+ Templates to Speed the Time to get a Site Going- in 30 seconds!
●
Complete set of templates –
content, page, site – makes initial
web site development a snap
●
Prescriptive approach makes it
easy to 'get it right‘
●
Instrumented for Analytics
●
Ready for SEO
●
Drag & Drop of content
Available Now on Portal Business
Solutions Catalog!
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13. Business user driven data capture
Seamlessly integrated into web experience
Business User
Design and deploy Consumer
data capture from
browser
Interacts with data
Data captured and is capture integrated to
immediately available their web experience
to business user for
action and insight Benefits
 Business agility to capture data for new initiatives
and services w/o waiting for IT to deploy
 Enterprise grade scalability and performance that's
trusted by IT
 Simple reporting and export to spreadsheet
 Mobile-ready – target browsers and smartphone
browsers
© 2011 IBM Corporation

14. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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15. IBM Social Portal Strategy
Flexible Approaches for Using WebSphere Portal and IBM Connections Together
Side-by-
Community
Side
Pages /
Portlets
Hybrid

16. Community Pages
Infusing social communities in Portal
●
Consistent User Experience
− Common page navigation, look and
feel between IBM Portal pages and
Connections
●
In Context
− Scope and associate Connections
with relevant web content or portal
page
●
Targeted Social Content
− Display the appropriate social
content to the right users
●
Extensible
− Customize portlets with Web
Experience Factory
Ability to deliver context-sensitive content
from Connections, business applications or
processes (customer portlets), WCM or other
content based on a specific community (such
as the Retirement Planning Community)

17. New Community-Aware Portlets Coming Soon!
Blogs Summary: Member Summary: Forums – Summary + Detail:
And more!
●
Integrated Portal/Connections Search
●
Profiles
●
Activities (Detail)
●
Community Overview
●
Wiki's
●
Tag Cloud
Coming soon!
●
Bookmarks
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for
informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or
functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion

18. Support for Open ID
Link Social Sites to Your Web Site
Enable Log On From Facebook, Google and more!
●
Enable Users to authenticate,
register & access shared profile
settings using an existing OpenID
with Portal
●
Provides SSO experience for your
site with full control of allowed
external services
●
Implementation can be either
standalone or based on Tivoli
Federated Identity Manager (TFIM)
●
Available from Solutions Catalog for
WebSphere Portal 7.0.0.1
Available Now & in Beta V8
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19. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
19

20. Instrumented out of the Box for Web Analytics
●
17 integration points
●
Add additional metrics including logging for WCM
content
●
Post install config enables you to turn on the
appropriate scripts within portal pages (themes)
●
Scripts for partner analytics products OOTB
●
Extensible architecture to integrate with other
analytics providers
Available Now
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21. Instrumented for Analytics • Overlay analytics results from your
analytics software directly in
context.
• View the effectiveness of a page,
portlet, web content or custom
application through inline overlays
• Support for flexible new campaign
and generic tags that analytics
engines can query
• Instrument custom applications
with new Web Experience Factory
7.01 web analytics builder (and in
RAD).
• Some report enablement in future
Optimize a Web Property for the Greatest Results CTC templates.
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for
informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or
21 functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion

22. WebSphere Dashboard Framework entitlement
Full entitlement in:
●
Portal Extend v 7.0
●
Customer Experience Suite v 7.0
• New Version in Q4 2011
– Focused on building dashboards for
Exceptional Web Experiences
– Based on Web Experience Factory 7.0.1
– Support for Portal 7.0.x
• Business Intelligence Builders
– Surface Cognos, Hyperion or Business
Objects data in a Portal dashboard
• Build once, deploy where you need
Portal, WAS, iPhone, iPad, Android,
Blackberry
Available Now
The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for
informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or
functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion © 2011 IBM Corporation

23. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
23

24. Mobile Tiered strategy
CUSTOMER NEED SOLUTION

...mobile Web applications or
content for virtually any IBM Mobile
mobile device browser Portal Accelerator
7,500 + Devices
Portal Mobile Webkit Themes

...extend a Web experience to mobile
devices for specific smart phone

Works with your favorite development tools!
browsers

..rapidly develop & deploy web &
hybrid mobile applications that have a
native smart phone look and feel
Web Experience Factory

..write once, run on many devices - + Portal Mobile Webkit Themes
Browsers and Smartphones, Tablets,
Kiosks, even Web TV
© 2011 IBM Corporation

25. Mobile Themes
Control look and feel, Site and Portlet Navigation
Look and feel
of the mobile
experience
Site
navigation
using common
mobile
interactions
such as
carousel, drill
down and
scrolling tabs
Page layout for
presentation of
page portlet
navigation
Sample iPhone theme can be downloaded on Portal Solutions catalog.
Available Now
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26. IBM Web Experience Factory 7.0.1
New Smart Phone Builders & Samples
iPhone Android
• Automation components that help developers
rapidly construct great-looking mobile applications
with a native smartphone look & feel:
– Scrolling lists with configurable display options:
thumbnail images, multi-line text with multiple styles
– Native-looking navigation tabs and lists,
buttons and controls
– Access to smartphone features such as HTML 5,
geo-location, and orientation
– Complete CRUD (create, read, update, delete)
applications tailored for smartphone display BlackBerry iPad
– Input UI patterns suitable for smartphones such
as selectable lists and checkbox lists
• Sample application using Phonegap to access
device features such as camera
• Sample offline form application using HTML 5
Build once, deploy anywhere
Portal, Web App Server, Mobile Device, Kiosk, WebTV
Available Now
© 2011 IBM Corporation

27. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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28. Flexible integration approaches enable customers to
craft a targeted web experience w/ SAP in right context
SAP Portal 7.3 Program
WebSphere Portal
IBM® WebSphere®
SAP Portal
Home Company Portfolio Employees Services Development Sales Marketing
Portal Integrator for Related Links
Success Stories
HR Direct Customer Information
SAP*
Sales Online
Training Customer Information
Careers Company or Customer “Name” Co mpany or C usto mer “Name”
Employee Services Softw are Services GMBH
Software Services GMBH
Help / FAQ So ftware Items Sof tware Items
Software Services GMBH
APJ Software Services GMBH
EMEA
Americas
Software Items Software Items
SAP
Services
WebSphere Portal
IBM® Web Experience
Factory
SAP
Services
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29. Sharepoint Integration
• Discover SharePoint servers using http://www.yourcompany.com/wps
the new Omnifind crawler now
entitled as a feature of Portal 7.0
Web Application Bridge
• Access SharePoint sites and
teamrooms through an IBM Portal
interface using the new Web
Application Bridge, with a simplified Web Experience Factory
configuration process*
SharePoint Site
• Single Sign-On: IBM Portlet for
Exchange supports Microsoft
Exchange 2010 for Mail and Calendar Custom Apps or Sharepoint
functions leveraging new Exchange Document Library
Web Services.
* Supports SharePoint 2007
• Access SharePoint 2010 documents today, with 2010 to follow
or services through
• CMIS interface in IBM Web Content
Manager 8.0 beta
• New CMIS builders in Web
Experience Factory 7.0.1
• New sample RAD application Do you know where SharePoint servers
are on your intranet? New Omnifind
showcasing easy SharePoint crawlers entitled in IBM Portal Extend
integration let you locate them easily
Available Now
© 2011 IBM Corporation

30. Unified (Process) Task List Portlets integrated to
multiple process engines IBM BusinessProcess Server &
(WebSphere
Process Manager
Lombardi) SAP FileNet BPM
●
Launch a task page Custom Engines
●
The dynamic user interface of WebSphere Human Tasks
Portal allows to launch task pages which are IBM Case Manager
specific to a selected task instance.
●
Open an external URL
●
An external URL could be launch to reuse an WebSphere Portal
existing workflow user interface.
●
Use portlet communication
●
The task id could be sent to one or more
portlets on the same or different portal page
(portlet wiring).
●
Development of Human Task User Interfaces
with Portlet Factory/Web Experience Factory
(Builders) and IBM Forms
Available Now on Catalog
30

31. Key Investment Areas for Web Experience
Emphasis on business results
Content Social Analytics Mobile
Integration
31

32. Industry Templates
Industry templates & components now free on the catalog
●
Extensible, Configurable Software Templates
●
Software to accelerate solution construction for specific business needs
●
Prebuilt collaboration components, Portal sites and structure commonly used in a target industries
●
Code that customers or partners can easily modify and customize
●
Built-in Best Practices
●
To help IT speed deployment and reduce the cost of portal-based business solutions
●
Solve recurring user needs in a best practice way
Healthcare Patient Portal Government Self Service Online Banking Retail Vendor Portal Insurance Agency Portal
Available Now on the Catalog
© 2011 IBM Corporation

33. NOW for Portal, WCM, Forms
from Zero to Production in Weeks
● Customers get
● Reusable, customizable Portal, WCM or Forms templates
● Easily modified to fit most customer use cases
● Available at NO COST with services
● Proven services method delivered by trusted partners
● Rapid growth with >125 certified, active partners since
2009
Available Now
© 2011 IBM Corporation

34. Time to value progress
Exponentially faster - from 6.1 to 8.0
Content Templates Create page w/ Connections portlets
3 wks 2 hrs 30 clicks 5 clicks
Page content & map site area
Create Socialize
30 clicks 10 seconds
Integrate SAP iViews
Instrument for analytics
4 wks 30 min 3 wks 5 clicks
Optimize
Integrate Sharepoint 2011 screens
Create mobile app w/
device rendering
Applications 2 wks 5 clicks
Integrate web application
4 wks 1 hr
Mobile 2 wks 1 hr
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35. Customer Successes- Web Experience
Vasaloppet
City of Gothenberg City of Wroclaw
Bekins
Content Social Analytics Mobile
Integration
Russian State of Voronezh
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36. 10 North Martingale Road
Pam Chandor Schaumburg, IL 60173
Global Director, Social Business
& Web Experience Software Tel +1 847 805 2338
pchandor@us.ibm.com
twitter: pchando
linkedin: pam chandor

37. © IBM Corporation 2011. All Rights Reserved.
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