3. Market Segment
Connecting Service providers with the user community
Service User
Providers Enigma Community
Local Festivals
Engine Parents/caregivers
Parks/Recreations Schools/day care facilities
Youth groups
Museums
Academies/Camps/Academia
Stadiums/Concert Venues
Performing Arts Centers
Athletic Teams/Associations
Martial Arts Schools Master Calendar
Big Box Vendors with Workshops ● planning activities based on
Local Businesses with Workshops ○ interests
○ distance from home
○ time of day
○ available timeslots
● accessible to parents, caregivers
● email reminders for pick-up/drop-off
4. 3-Stage Marketing Strategy
STAGE 1: Contact service providers (SPs) first
to build sufficient content AND sell ads
STAGE 2: Publicize site to user community
STAGE 3: Offer users premium services for $$
Service Providers
Reach out to SPs for
● content
● ads Website Launch
User Community Premium Services
● Google AdWords/ ● Inentives included
Microsoft adCenter ● Secure Family calendar
● Facebook, Twitter, ● Payment services
Google+, Forums ● Trusted car pool
5. Sales Strategy
● STAGE 1: Key Decision Makers @ SP
Who? ● STAGE 2: Key Decision Makers @ SP
● STAGE 3: User Community
● SP interface for
○ data input about the event or activity
○ how many spaces left, and
○ payment options (PayPal, Visa, MC, AMEX, Google Wallet).
How? ● Service fee is
○ Per event or monthly (depending on listing)
● If SP wants Enigma Engine to process payment directly from site,
then SP pays Enigma Engine a nominal transaction fee.
6. Partnerships
● Word of mouth
● Local moms' blogs
● Social media
● Care.com
● Elementary schools
● Office lunchrooms
● Children's stores
● Big box sports retailers
● Big box retailers
● Local businesses
7. Costs (Estimated)
Server Space: $200/yr
Hosting: $100/yr
Domain Name Registration: $19/yr
LLC Setup/Annual Renewal: $150/$50
annual renewal
8. Revenue Stream
Model for
Model for Model for
Service
User Partner
Provider
Community Community
Community
● Free access to listings
● Monthly subscription fee ● Processing charges for ● Ad space on the Enigma
● Ad fee using registration Engine website
● optional transaction fee services on Enigma ● reciprocal arrangement
● premium services
nominally priced
