Delivered at MediaCampLondon3 Dec 2009. Inspired by the scope and ambition of the Amb:IT:ion project for the arts I wanted to share this projects social content and community development ethic with my social media connected network. Arts organisations wanting to develop digitally and have started on that journey need a pool of experience and expertise from within the field to guide the way. MediaCampLondon delegates are the perfect sparks of reason. Active participants opposed to theoretical hacks.