This five day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer, visiting integrated web services, social technologies and resources applying them directly to business. We explore free online business tools, the usefulness of Social Networking, subscriber multi media platforms and collaborative wikis with business in mind. Practical sessions will enable students to embed badges and widgets to their own web sites and gain a perspective of the dynamic content possible when commissioning a bespoke site from a web design company. The course also looks at business attitudes to IT, particularly Fun vs. Work, security, personal identity, behaviour and etiquette taking a look at the debate around Internet morality and ethics in a world of faceless communication mediums. This course introduces the concepts of extracting, embedding, aggregating and linking to and from social media platforms sharing content for business benefit encouraging promotion of a band across multiple user environments in the context of the Internet and the World Wide Web. The course provides students with an understanding of how Web 2.0, social media and online world has evolved and which technologies currently contribute to creating successful businesses online interaction specifically for them . Week 3 • Anatomy of a Web Site • Social Networks and Business • Business Productivity • Services and Tools for collaboration • Effortless homepage updates • Blogging, Rich Media & User Generated Content • Mobile Internet - Staying in touch and active on the road • Mobile Media, Live Streaming • Staying connected - Technology and preparation to travel • Cloud Computing • Mobile marketing and community

1. Social Media Web Marketing Week 3

4. Platforms, Tools and Services Networking Sharing Publishing

5. Digging deeper in to Twitter

8. User Generated Content

11. Web Site Anatomy Home page Content pages Shop Blog – News Testimonials About page Contact page Subscribe Share Comment Engage Contact Visit ????

18. K.I.S.S

19. Checking for humanity!

20. What do you do?

21. Building your presence

22. Start Simple

23. Easy

25. Enterprise 2.0 - Collaboration

26. Throwing Sheep in the Boardroom http://bit.ly/491YiA

27. Web 2.0 is here – like it or not! http://bit.ly/4notmY

28. Google – the one stop shop

29. Working in the Cloud.

33. Upgrade, upgrade, upgrade!

34. Going Mobile

35. Getting on the Web

36. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac Mobile Broadband

37. Mobile Media

38. Voice to Text SpinVox Voicemail for Free* until the end of 2009 *not with pay-as-you

39. Rich Media – Live Streaming Pilot Theatre - This Child - Live On line http://bit.ly/19BRIq

41. Quality vs. Capture Edit vs. Instant

42. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press