B2B social media success

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Pete Codella

5 steps to B2B success using social media for marketing communications

Empresariales Tecnología

B2B social media success a presentation for Las Vegas Chapter by Pete Codella, APR December 10, 2010

My information Pete Codella, APR (Accredited in Public Relations) Pete@CodellaMarketing.com @Codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

Keywords Learn how prospects find you online Develop a list of 20-30 keywords Publish content using keywords

Become that company Who would you do business with? Become that type of company to your prospects best fastest smartest most experienced

P2P not B2B It’s not about you It’s about them Person-to-Person

Listening drives publishing Respond Support Reassure Thank Reiterate

Measurement tools Alexa Compete Google Analytics Quantcast Quarkbase SproutSocial Technorati

Questions Questions, comments anddiscussion

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B2B social media success

1. B2B social media success a presentation for Las Vegas Chapter by Pete Codella, APR December 10, 2010

2. My information Pete Codella, APR (Accredited in Public Relations) Pete@CodellaMarketing.com @Codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com

3. job number one

7. #1 Search Placement

8. Keywords Learn how prospects find you online Develop a list of 20-30 keywords Publish content using keywords

10. job number two

11. #2 Thought Leadership

12.

13. Become that company Who would you do business with? Become that type of company to your prospects best fastest smartest most experienced

14. job number three

15.

16. #3 Listen

17. P2P not B2B It’s not about you It’s about them Person-to-Person

18. Monitoring platform

19. Listening drives publishing Respond Support Reassure Thank Reiterate

20. job number four

21.

22. #4 Tools

23.

24. Blog

25. Newsroom

26. Facebook page

27. YouTube channel

28. LinkedIn Groups

29. SlideShare channel

30. Twitter

31. Bookmarking

32. Lifestreams

33. Email management

34. Text messaging

35. RSS delivery

36. Apps

37. wiki.beingpeterkim.com

38. casestudiesonline.com

39. job number five

40.

41. #5 Measure

42. Search

43. Search

44. Salesforce.com

45. HootSuite

46. TweetDeck

47. Measurement tools Alexa Compete Google Analytics Quantcast Quarkbase SproutSocial Technorati

48.

49. finally

50.

51. Questions Questions, comments anddiscussion

B2B social media success

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B2B social media success