Pinterest provides public boards, like bulletin boards, where you can pin (post) and organize images and videos. Individuals and brands co-mingle sharing stunning, and sometimes not-so-stunning (or flattering) images. As the platform boasts, Pinterest is a place to catalog the things you love. Product manufacturers and service providers have both found success sharing images of their wares, increasing impressions and driving traffic to their websites, ultimately increasing sales. This is the slide deck shared by Accredited public relations pro Pete Codella at a luncheon presented by the International Association of Business Communicators - Las Vegas Chapter on May 22, 2012.

1. making the business case for
by Pete Codella, APR
for IABC/Las Vegas
May 22, 2012

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the Google
golden triangle
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search engines crave
keywords and frequency
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what are you curating online?
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website
blog
newsroom
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what is it?
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you can follow: pins, boards, people
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you can add
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@
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80%
repins
calls to action
increase engagement
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71%
annual income of
$25k to $75k
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3rd
104,000,000 unique monthly visits
2 = Twitter with 182M
1 = Facebook with 7B
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avg usr
woman
age 25 to 34
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organization
• 1 board per outlet — from my website, blog,
newsroom, etc.
• different boards for different categories — just
like blog post categories
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search optimization
caption
caption
caption!
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use the full URL, not Bitly
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add the Pin it button
to all your content
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research tool
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legal considerations
• the user, not Pinterest, is responsible
• be certain you have the rights to share
• see pinterest.com/about/terms
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bit.ly/pinterest-legal-podcast

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copycats
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measurement
• Pinerly — management tool, stats
• Pinpuff — your Pinterest influence score
• PinReach — influence and analytics
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content types
• images that show detail, close-ups
• infographics
• contests, promotions
• behind the scenes
• video galleries
• repins from brand champions
• thought leadership
• curation at its finest
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questions
comments
discussion
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48. about.me/petecodella

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Pete Codella, APR
Accredited in Public Relations
TXT prpete to 50500
for my SMS business card
by Contxts.com
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