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NRF update and
Recruitment overview
Date: April 25th Speaker: Peter Cosgrove
AGENDA
• NRF Update
• Global Update on Recruitment
• Ireland Update
• Future Trends
• Conclusion
NRF UPDATE
What has the
NRF ever done
for us?
Membership
83% of the
industry
95% of the
industry
20132010
Media
5 Articles
in national
press
40 Articles
in national
press
20132010
Awards attendees
120
attended
308
attended
20132010
Conference attendees
120 220+
20132010
Profit/ Loss
-12,500 + 14,000
20132012
One on one meetings with members
5 per year 40+ per
year
20132010 20132010
Breakfast briefings
6 briefings
25 (average)
attendees
20132010
12 briefings
60 (average)
attendees
FEEDBACK RATING 4.1/ 5
Education
No
programme
213
certified
20132010
Garda Vetting
~30,000 people vetted since
2010
2013
Representation
Events NRF
speaking at or
attending on behalf
of the industry
GLOBAL UPDATE ON RECRUITMENT
Key figures of the industry
• 140,000 employment agencies /179,000 branches
• Global turnover -€ 259 billion
• Japan and the USA are the global country leaders
• Europe has 40% of total worldwide sales revenues.
• 46 million agency workers were employed by private
agencies across the globe
140,000 agencies worldwide
All the big
players do a lot
more than
recruitment
Correlation between GDP and use of agency work
Agency workers
help jobs growth
12.9 million gained work through an agency in the US
Agencies: Are the following factors good or
bad for you?
Agencies: What marketing tactic has best
bang-for-buck?
Clients – what would you like agencies to
improve?
Clients – how do you hear of agencies that
you use?
Don’t ignore all
traditional
methods
IRELAND UPDATE
IRELAND UPDATE
Ireland data from survey
• Ireland agency turnover 1.6 billion (1.4
billion)
• 69, 700 Temps (55,000)
• Perm placements 26,000 (21,000)Margins are
decreasing
however…
Ireland data from survey
• Industry Expectations: 14% growth in 2013
FUTURE TRENDS
The competitors keep coming
Decentralised
Preferred
Supplier
Master
Vendor
Managed
Services
Total Talent
Management
Evolving contingent models..
Online
Becoming a key
candidate
acquisition
channel
#nowthatchersdead: Fans Think Cher Died After Thatcher
Trend happening
in the US
Clients: Clever Sourcing
If agencies are
not innovative,
clients will use
their inhouse
teams
Clients: Clever Sourcing
Using Data
The power of
data - How data
alerted a store to
a teenager being
pregnant
Image: © Entropia
Gaming – this
virtual asteroid
sold for 330,000
dollars at auction!
RMS AND PLAGUE
INC.
RMS inserted
their logo into
the game
“plague” – great
for graduate
engagement
The “candidate experience”
CONCLUSION
• Opportunities are global but the reverse is true also
• Quality critical to clients
• Industry evolving faster than ever (RPO, online, technology)
• Agency workers will continue to rise
• Innovation is key
• Don’t ignore the candidate experience
….its still a great place to work
Takeaways
Maimonides' Eight Levels of Charity
(2) To give to the poor knowing to whom one gives, but without the
recipient knowing from who he received
(3) Giving anonymously to a known recipient
(4) Giving publicly to an unknown recipient
(5) Giving before being asked.
(6) Giving adequately after being asked.
(7) Giving willingly, but inadequately
(8) When one gives unwillingly
(1) The greatest level is to support someone with a gift or loan or
entering into a partnership with him or finding employment for him so that
he is no longer dependent up on other
Thank You
@petercosgrove

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NRF Recruitment Update and Trends

Notas del editor

  1. Good morning – welcome to the Annual NRF conference – deliaghted you could join us for what we hope to be a great half day of contentAfter 10 minutes 70% of the audience start day dreaming…Given its recrutment and I heard this joke recently I thought I woud start with itJoke - Russell Clements to start
  2. I sat there 6 yeasrs ago giving out about the NRF – so please if you want to help make it better – give us your time – don’t just want to be on the committee – you can help in lots of ways
  3. There is alittle bit of what did the NRF ever do for us…
  4. Based on a UK agency having the equivalent staff numbers as an NRF one the fee is £14,500 or €17,000 as opposed €1500.  Broken down into - UK agency pays £12,384 for assistance in HR and Legal and an additional £2176 for every day membership. Their events are all charged separately per person and this includes breakfast briefings/workshops/conference --  where by with the help of sponsors NRF is free to most events…………
  5. Plus radio coverage and speaking engagements
  6. Kevin green who runs the REC - the UK equivalent and clearly much much bigger – their annual awards had under 400 – so we punch aboue our weight
  7. Plus a conference in Cork also
  8. Including linkedin briefings and regional briefings – we listened to what you wantedWe are sold out at 80% of briefings
  9. Goal – FETAC accreditationImprove the industry standing – make it more professional
  10. 60,000 people vetted in last 6 years
  11. We are never going to be a policemen of the industryWe also cannot make rulings on practices of jobsites – as we could be seen as operating a cartel – you need to vote with your wallet and not renewThis from a committee that all have day jobs…We don’t police agencies – we have neither the manpower or the weight to do soWe do not keep exceelent data because we ask and we don’t receiveIrish GovernmentPARESEurociettGlobal Ciett conferenceEuropean CommissionKerry jobs FairCareer ZooOECD conferenceDigital Education Conference
  12. I wanted to give you some of the global stats on recruitment – just to gove you a flavour of how other countries are finding things
  13. There are 140.000 private employment agencies worldwide totalising 179.000 branches.Total worldwide turnover in 2009 was € 259 billion, up from 209 million.Japan and the USA are the global leaders by total annual sales revenues, accounting for 24% and 22% respectively, followed the UK [12%].Europe is the leading regional entity with 40% of total worldwide sales revenues.12.4 million agency workers were employed by provate agencies across the globe
  14. There are 140.000 private employment agencies worldwide totalising 179.000 branches.Total worldwide turnover in 2009 was € 259 billion, up from 209 million.Japan and the USA are the global leaders by total annual sales revenues, accounting for 24% and 22% respectively, followed the UK [12%].Europe is the leading regional entity with 40% of total worldwide sales revenues.12.4 million agency workers were employed by provate agencies across the globe
  15. Srtill decline up to 2012 – although the delcine less marked.
  16. Srtill decline up to 2012 – although the delcine less marked.
  17. Agency work provides entry into labour marketEurope employs 10.4 million agency workers every year
  18. I always thought we were optimists but we are a miserable bunch really
  19. Referrals – still the best wayKYC –KYC – story of Chinese duty free travelers representing 25% of the luxury goods market
  20. Joke - Russell Clements to startAlso – glamour – trips to kerrybrussels and Cork
  21. Joke - Russell Clements to startAlso – glamour – trips to kerrybrussels and Cork
  22. There are 140.000 private employment agencies worldwide totalising 179.000 branches.Total worldwide turnover in 2009 was € 259 billion, up from 209 million.Japan and the USA are the global leaders by total annual sales revenues, accounting for 24% and 22% respectively, followed the UK [12%].Europe is the leading regional entity with 40% of total worldwide sales revenues.12.4 million agency workers were employed by provate agencies across the globe
  23. There are 140.000 private employment agencies worldwide totalising 179.000 branches.Total worldwide turnover in 2009 was € 259 billion, up from 209 million.Japan and the USA are the global leaders by total annual sales revenues, accounting for 24% and 22% respectively, followed the UK [12%].Europe is the leading regional entity with 40% of total worldwide sales revenues.12.4 million agency workers were employed by provate agencies across the globe
  24. Joke - Russell Clements to startAlso – glamour – trips to kerrybrussels and Cork
  25. And our clients as cvompetitors
  26. Talk of words like co-sourcing, shared risk,commodotisation
  27. nowthatchersdeadCustomers - china
  28. in baseball there was a book written called Moneyball about the Oakland A’s on using data to measure the best talent
  29. You have heard the phrase facts tell, stories sell, for those of you who never heard this story about the store Target I will recount it quicklyA father is irate when his 15 year old daughter receives info about pregnancy clothes, from Target, on a mail drop. He complains about the inappropriateness to the shop but subsequently apologises as he unfortunately find out his 15 y/o is pregnant. Target looked into their data and it found that she had changed from scented to unscented shampoo and had bought a range of vitamins mainly bought by pregnant women – all of this had generated her profile as 89% chance of being pregnant, so the store knew before the father knew – that’s how data analytics are now tracking us
  30. On the screen behind is the Crystal Palace Space Station from the game Entropia – it is entirely virtual and was sold at auction for 330,000 real dollars.Gaming was a 10 billion dollar industry in 1990, its now 50 billion and is estimated to be 80 billion by 2014.People spend 8 billion real dollars per year buying virtual items that only exist in video games.Entropia – a virtual asteroid was bought for 635,000 dollars – near Planet CalypsoFarmville – 70 million players, many who play every day!
  31. Why collaborate? RMS builds innovative risk solutions to help the insurance sector quantify financial risk based around manmade and natural disasters such as Pandemics! The algorithms that run Plague are similar to the algorithms we build. As a relatively unknown business yet a market leader in a sector we helped pioneer we could see how we could use the game to 1. raise awareness of RMS through guerrilla marketing and 2. attract/engage candidates by playing the game.How we use the game now (as determined by business requirement)Attraction/Engagement: Careers fairs: grads are invited to play the game, their names are added to a leader board and they can play as many times as want to, to stay at the top of the board. itunes vouchers are given to the top three.Grads remember the game, remember us and as theirs a strategy to doing well in the game those who are successful are invited to interview with us.Other plans to use the game: Plague-off: send the game to specific university courses, players send screen shots of their scores to us, top 3 at each Uni receive itunes vouchers. Courses are specific to our business (science or technology) to encourage applications to the graduate courses. Twitter competition to attract more followers, similar to above. (rmsjobs) When looking for life & health modellers will have them play the game to see if they can create better algorithms. Graduates play game in assessment centre style environment to determine team players/individual contributors.ROI so far: Candidates have applied to us having become aware of RMS through the game Candidates applied as they found the concept of collaborating with a game like Plague Inc innovative. General increased awareness of RMS by gamersFarmville – 70 million players, many who play every day! Cityville – starbucks…Pfizer case study – they had tried to crack a problem a potential HIV cure – they got 20 gamers in a room with “fold-it” a modelling game
  32. The Candidate experienceDo we recognise the person looking for a job is human- has a mortgage to pay – how is the experience for them (esp with mobile)We need to be more conscious now more than ever about what candidates say about us as that is how we wuill represent the brand
  33. Joke - Russell Clements to startAlso – glamour – trips to kerrybrussels and Cork
  34. Maimonides was a physician and a wise Jewish scholar. He coined “The 8 Laws of Charity,” indicating 8 different levels that range from a satisfactory way of giving
  35. Maimonides was a physician and a wise Jewish scholar. He coined “The 8 Laws of Charity,” indicating 8 different levels that range from a satisfactory way of giving