1. Every Child
Campaign

2. Main Message OF The Campaign
This campaign is an international charitable organisation in helping to
stop child abuse in many countries. The main message of this campaign
is to protect children who have been a victim of physical or mental child
abuse. 24 million children grow up without parental care, their survival
often threatened by greater risk of malnutrition violence and
exploitation. This campaign reduces all these things from happening as
they work with local partners and they keep children save when they
are alone and at risk. ‘Every Child’ protect children in gander of ending
up on their own by keeping families together, this campaign helps many
children from all over the world as they are strongly against child abuse
as it is cruel.

3. Target Audience Of The Campaign
The target audience of this campaign are anyone who are 18 and over
as they are able to help donate money to ‘Every Child’ campaign.
However they mainly aim at people who are quiet wealthy and
wouldn’t mind helping to donate for a good cause, also they aim at
parents with children as they know that other parent are also against
child abuse and would want to help out by donating money. They also
claim “every £1 you give us, we get an extra 28p from HM Revenue &
Customs”, this suggests that while people help this campaign, they also
get paid by the HM Revenue & Customs.

4. Strategy Of This Campaign And Methods
Used to Reach Their Target audience
One of the strategy’s this campaign has been planning to do is to run a
London Marathon in 2012 and the method for this is to advertise on
broadcast, T.V, posters and their won official website and also to raise
money for this charity campaign which helps many children from
getting abused. They ran this Marathon under 5 hours and they had 12
runner who were representing this charity.

5. Success Of Campaign In Achieving It’s Aim
• ‘Every Child’ welcomes the news that the Child Care, Protection and
Justice Bill has been passed into law by the Malawian Government. 7
million children who make up to half of the population in Malawi. This
case taken the campaign number of years to be made law and during
this ‘Every Child’ has been contributed to ensure that the Law act would
be protect and uphold the best interest of the children.
• On 30th aguest ‘Every Child’ in India and Arunthathiyar Huamn Rights
Forum (AHRF) organised a state level consultation on the status of
Arunthathiyar children in Tamil Nadu. The consultation highlighted the
abuse and discrimination suffered by children of the
Arunthathiyar community and in turn attracted widespread media
coverage. The consultation followed ‘Every Child’ research that showed
that 40% of Arunthathiyar children aged 11-14 are reported that they
were abused and discriminated at school because of their caste.
Children were questioned and 91% of Arunthathiyar children had been
made to clean school bathrooms and toilets. More than 22% have been
made to do housework for their teachers whilst 34% disclosed they had
been sexually harassed whilst at school. Most telling, nearly 80% of the
children questioned had dropped out of school

6. Techniques of this campaign - Website
Showing
their other People can
sites donate
online.
News on
the Facts
campaign
Image of a
child
Above is a print-screen of the campaign’s website, this is one of the
main techniques this campaign has used to reach it’s target audience
and make many people aware of this cause. From making a website it is
very easy to make many people aware of this campaign