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Practical,[object Object],Crowdsourcing,[object Object],Paul Dombowsky,[object Object]
Workshop Overview,[object Object],Time:		11:30 to 1:30am,[object Object],Speakers:	Paul Dombowsky,[object Object],	Founder and ceo of Ideavibes / Fundchange,[object Object],Follow-up:	Slides,[object Object],	Demo of Ideavibes Crowd Engagement Platform,[object Object],4,[object Object]
Agenda,[object Object],11:30	Introductions,[object Object],11:45	Survey of what’s happening in crowdsourcing from participants,[object Object],12:00What is Crowdsourcing?,[object Object],Examples,[object Object],Best Practices,[object Object],Challenges and Opportunities,[object Object],Tools,[object Object],1:10	Wrap-up and Questions,[object Object],4,[object Object]
Opening,[object Object],…the world is becoming too fast, too complex and too networked for any organization to have all the answers inside.,[object Object],YochaiBenkler, Yale University from the Wealth of Networks,[object Object],2,[object Object]
Crowdsourcing,[object Object],Defined,[object Object],Crowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.,[object Object],Why Bother?,[object Object],Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. ,[object Object],2,[object Object]
Generations – Who Participates?,[object Object],4,[object Object]
Where is Crowdsourcing being used?,[object Object],Citizen Engagement,[object Object],As a Business Model,[object Object],Corporate,[object Object],Vancouver,[object Object],Seattle,[object Object],NYC,[object Object],quirky.com,[object Object],threadless.com,[object Object],4,[object Object]
Who is your crowd?,[object Object],The crowd you know		The crowd you don’t know,[object Object],Social Media Makes the Connection,[object Object],4,[object Object]
Where InnovationFits – Citizen Engagement  ,[object Object],4,[object Object]
The Appeal,[object Object],4,[object Object],Crowdsourcing surfaces new perspectives,[object Object],Invites participation from nontraditional sources ,[object Object],Infuses real energy into the process of generating ideas and content,[object Object],Empowers people when they feel their voice is being heard,[object Object],Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns),[object Object],Builds engagement and relationships with new audiences,[object Object]
Crowdsourcing works best if:,[object Object],4,[object Object],Focuses on a well-stated challenge,[object Object],Links to clear, well-articulated outcomes,[object Object],Balances input from ‘non-experts’ with guidance from ‘experts’,[object Object],Targets communities with particular perspective or experience, rather than general crowds,[object Object],Makes clear how participating will be valuable to the crowd,[object Object]
Example 1 – Product Development - Branded,[object Object],IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.,[object Object],In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas! ,[object Object],6,[object Object]
Example 4: Product Development - Inventions,[object Object],Quirky is an all in one product development shop for inventors.,[object Object],6,[object Object]
Example 2: Conference Agenda,[object Object],Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.,[object Object],6,[object Object]
Example 3: Citizen Engagement,[object Object],NYC Citizen Engagement Program,[object Object],6,[object Object]
Rules of Crowdsourcing,[object Object],[object Object]
Pick the right crowd
Offer the right incentive  (being heard is #1)
Don’t replace employees with the crowd
Benevolent Dictator
Keep in simple – break things down
Sturgeon’s Law – 90% of input is bunk

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