CiviCRM is a free and open source CRM application that can be downloaded and used for free. Salesforce provides licenses for nonprofit organizations for free. What does this mean? Does this mean that they can take donations, run events, manage members, and track constituents for free? What do you need to take advantage of these systems? What does free mean? What does open mean in the context of these applications, and why is that important? Takeaways: * Software takes care and feeding * Practical steps you can take to assess real options and costs in the various available CRM solutions * Educating people on the significance CRM implementation and how much planning and maintenance is actual.