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From Lab to Market. Lessons learned from Breaking Bad
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From Lab to Market. Lessons learned from Breaking Bad
1.
From Lab to
Market Lesson S learned from Br eaking Ba d Pedro Mo neo Founder & CEO, O pinno opinno.com
2.
This journey starts
at a research lab or university.
3.
It’s often motivated
by an opportunity: something that can be done better
4.
and only those
who embrace risk will be welcome to participate.
5.
Inventors always share
their best ideas with those around,
6.
but not always
do they feel understood and supported.
7.
Their motivation comes
from the self realization of creating something new, and benefitting from it,
8.
while also helping
future generations live a better life.
9.
At the beginning,
resources are scarce and primitive
10.
but enough to
prototype at lab scale,
11.
perform market tests
with early adopters, and improve the product.
12.
Wanna grow? You’ll
need money, smart money,
13.
so look for
investors that know your business.
14.
You’ll need a
killer team that is passionate about the project,
15.
and also a
good lawyer, ‘cause yeah, IP matters.
16.
All this, before
you are ready to scale up.
17.
Alliances can give
you access to a great distribution channel, market insight and new clients.
18.
When you get
to talk to the big fish, just know they won’t offer you second opportunity,
19.
so, be careful,
and don’t lose quality as you grow,
20.
and remember that
in technology, there is no room for number 2.
21.
Keep in mind
that the toughest moments will come right before success,
22.
prepare a good
exit strategy,
23.
and when you’re
done, make sure everyone knows that you’ll be back!
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