How to Scale Yourself, 1% better everyday

1. Startup Culture. 1% better everyday. HOW TO SCALE YOURSELF? @pedrosorren pedrosorren@gmail.com And the Stuff AroundYou Wednesday, May 1, 13

2. Wednesday, May 1, 13

4. MASSIVE GROWTH Wednesday, May 1, 13

5. EXTERNAL SCALABILITY. 222 Billion Marketcap in 14 years. Wednesday, May 1, 13

6. INTERNAL SCALABILITY. Wednesday, May 1, 13

7. LAST 3.5 YEARS Wednesday, May 1, 13

8. WHAT I AM A PART OF Wednesday, May 1, 13

14. VERY DIFFERENT PROJECTS. Similar Scalable Elements. Wednesday, May 1, 13

15. PROJECT. SCALABILITY “FEELING”. + Wednesday, May 1, 13

16. SCALABILITY FORMULA? (P + E) x H 37 + S Wednesday, May 1, 13

17. (Problem + Epiphany) x HUSTLE 37 SCALABILITY FORMULA! = Something Awesome. + Support Wednesday, May 1, 13

18. QUE CARAJO CON EL “37X”? Wednesday, May 1, 13

19. ELEVATED BY 37 = 1% BETTER. EVERYDAY Wednesday, May 1, 13

20. ZAPPOS 2009 ALL COMPANY HOLIDAY MEMO Wednesday, May 1, 13

21. “Think about what it means to improve just 1% per day and build upon that every single day. Doing so has a dramatic effect and will make us 37x better, not 365% (3.65x) better at the end of the year. Wake up every day and ask yourself not only what is the 1% improvement I can change to make Zappos better, but also what is the 1% improvement I can change to make myself better personally and professionally – because we, Zappos, can’t grow unless we as individual people grow too.” ZAPPOS 2009 ALL COMPANY HOLIDAY MEMO Wednesday, May 1, 13

22. “Think about what it means to improve just 1% per day and build upon that every single day. Doing so has a dramatic effect and will make us 37x better, not 365% (3.65x) better at the end of the year. Wake up every day and ask yourself not only what is the 1% improvement I can change to make Zappos better, but also what is the 1% improvement I can change to make myself better personally and professionally – because we, Zappos, can’t grow unless we as individual people grow too.” ZAPPOS 2009 ALL COMPANY HOLIDAY MEMO Alfred Lin, Zappos CFO Wednesday, May 1, 13

23. TURN A DAILY 5K INTO A DAILY 10K Wednesday, May 1, 13

24. ANDYOU IMPROVE 1% everyday on it. Wednesday, May 1, 13

25. Sounds Easy? Wednesday, May 1, 13

26. !"!!!! !20.00!! !40.00!! !60.00!! !80.00!! !100.00!! !120.00!! !140.00!! !160.00!! !180.00!! !200.00!! 1! 14! 27! 40! 53! 66! 79! 92! 105! 118! 131! 144! 157! 170! 183! 196! 209! 222! 235! 248! 261! 274! 287! 300! 313! 326! 339! 352! 365! Final&Result& Final!Result! 187.5K A Day! Wednesday, May 1, 13

27. !"!!!! !20.00!! !40.00!! !60.00!! !80.00!! !100.00!! !120.00!! !140.00!! !160.00!! !180.00!! !200.00!! 1! 14! 27! 40! 53! 66! 79! 92! 105! 118! 131! 144! 157! 170! 183! 196! 209! 222! 235! 248! 261! 274! 287! 300! 313! 326! 339! 352! 365! Final&Result& Final!Result! “HOCKEY STICK” CHART. Wednesday, May 1, 13

30. (Problem + Epiphany) x HUSTLE 37 + Support or Luck Element = Something Awesome. = Wednesday, May 1, 13

31. (Problem + Epiphany) x HUSTLE 37 + Support or Luck Element = Something Awesome. (Solve Email + Huge Opportunity) x HUSTLE = Wednesday, May 1, 13

32. (Problem + Epiphany) x HUSTLE 37 + Support or Luck Element = Something Awesome. (Solve Email + Huge Opportunity) x HUSTLE 37 + $27.6 MM +Techstars = Wednesday, May 1, 13

37. Delivering Email at Scale! 70,000+ Enterprise and SMB customers Sending 7 billion emails per month Customers in less than 4Years Emails a Month 130.000 9 billion Countries that we sell to 131 Wednesday, May 1, 13

38. BEING PART OF TECHSTARS Wednesday, May 1, 13

39. FROM SAO PAULO Wednesday, May 1, 13

40. TO BOULDER Wednesday, May 1, 13

42. TACTICS. Wednesday, May 1, 13

45. BUSINESS KARMA Always ask the question: how can I help you? Wednesday, May 1, 13

46. BUSINESS KARMA Always ask the question: how can I help you? And then, actually help! Wednesday, May 1, 13

47. COLD EMAILING IS AN ART. Wednesday, May 1, 13

50. MASSIVE GROWTH Wednesday, May 1, 13

51. 1% Wednesday, May 1, 13

52. GRACIAS! pedro.sorrentino@sendgrid.com @pedrosorren pedrosorren.com Wednesday, May 1, 13

53. LAUREM LAUREM Startup Culture. 1% better everyday. LAUREM LAUREM LAUREM LAUREM LAUREM LAUREM LAUREM LAUREM Wednesday, May 1, 13

54. LAUREM LAUREM Startup Culture. 1% better everyday. LAUREM LAUREM LAUREM LAUREM LAUREM LAUREM LAUREM LAUREM Wednesday, May 1, 13

How to Scale Yourself, 1% better everyday

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