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#ces-aggregate Audience Report
                              Key Metrics: #ces-aggregate | January - 10 - 2013


                                                           #ces-aggregate had 109,722 Twitter shares during the report period. PeekAnalytics identifies and maps
                                    Total Audience
                                                           the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,

                                     109,722               Business and Private.




                                                           Some consumers share your content multiple times. This number represents the actual number of unique
                                   Unique Audience
                                                           people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
                                  60,276        55%        content.


Report Name: #ces-aggregate

Report Date:
                                                           Impressions counts the number of potential impression that the identified audience can create. This content
                                      Impressions
                                                           was shared by consumers who have a combined total of 63.5M social connections across their social

                                      63.5M                graphs.




                                                                                                                                                                         1
Identified Audience




                               IDENTIFIED
Report Style: Share Report      AUDIENCE

Report Name: #ces-aggregate

Report Date:


                              Audience Demographics

                                                      Insights :
                                                      -*Statistics based on 82%
                                                      of #ces-aggregate's
                                                      followers, whose sex we
                                                      were able to determine.




                                  SEX




                                                                                  2
Audience Demographics [continued]

                                                                  Insights :
                                                                  - 38% #ces-aggregate's
                                                                  audience is between 26 -
                                                                  35.
                                                                  - *Statistics based on 19%
                                                                  of #ces-aggregate's
                                                                  followers, whose age we
                                                                  were able to determine by
                                                                  identifying through social
                               AGE RANGE                          profile or public records
                                                                  data.




                                                                  Insights :
Report Style: Share Report                                        - Compared to the average
                                                                  #ces-aggregate's female
Report Name: #ces-aggregate                                       followers tend to be more in
                                                                  the 36 - 45 age range.

Report Date:


                                 FEMALE
                              FOLLOWERS BY
                                   AGE

                                                                  Insights :
                                                                  - Compared to the average
                                                                  #ces-aggregate's male
                                                                  followers tend to be more in
                                                                  the 36 - 45 age range.




                                  MALE
                              FOLLOWERS BY
                                   AGE




                                                                                                 3
Audience Geographic Insights

                                                              Insights :
                                                              - #ces-aggregate has a
                                                              higher percentage of
                                                              followers from Las Vegas,
                                                              Nevada than the typical
                                                              Twitter user.




                                TOP CITIES




                                                              Insights :
Report Style: Share Report                                    - #ces-aggregate has a
                                                              higher percentage of
Report Name: #ces-aggregate                                   followers from Nevada than
                                                              the typical Twitter user.

Report Date:


                                    TOP
                              STATES/PROVINCES



                                                              Insights :
                                                              - #ces-aggregate has a
                                                              higher percentage of
                                                              followers from USA than
                                                              the typical Twitter user.




                              TOP COUNTRIES




                                                                                           4

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#Ces hashtag jan 7 10

  • 1. #ces-aggregate Audience Report Key Metrics: #ces-aggregate | January - 10 - 2013 #ces-aggregate had 109,722 Twitter shares during the report period. PeekAnalytics identifies and maps Total Audience the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer, 109,722 Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share your Report Style: Share Report 60,276 55% content. Report Name: #ces-aggregate Report Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 63.5M social connections across their social 63.5M graphs. 1
  • 2. Identified Audience IDENTIFIED Report Style: Share Report AUDIENCE Report Name: #ces-aggregate Report Date: Audience Demographics Insights : -*Statistics based on 82% of #ces-aggregate's followers, whose sex we were able to determine. SEX 2
  • 3. Audience Demographics [continued] Insights : - 38% #ces-aggregate's audience is between 26 - 35. - *Statistics based on 19% of #ces-aggregate's followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. Insights : Report Style: Share Report - Compared to the average #ces-aggregate's female Report Name: #ces-aggregate followers tend to be more in the 36 - 45 age range. Report Date: FEMALE FOLLOWERS BY AGE Insights : - Compared to the average #ces-aggregate's male followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE 3
  • 4. Audience Geographic Insights Insights : - #ces-aggregate has a higher percentage of followers from Las Vegas, Nevada than the typical Twitter user. TOP CITIES Insights : Report Style: Share Report - #ces-aggregate has a higher percentage of Report Name: #ces-aggregate followers from Nevada than the typical Twitter user. Report Date: TOP STATES/PROVINCES Insights : - #ces-aggregate has a higher percentage of followers from USA than the typical Twitter user. TOP COUNTRIES 4