PeekAnalytics Social Audience Reports @colinkinsella
#Ces hashtag jan 7 10
1. #ces-aggregate Audience Report
Key Metrics: #ces-aggregate | January - 10 - 2013
#ces-aggregate had 109,722 Twitter shares during the report period. PeekAnalytics identifies and maps
Total Audience
the digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,
109,722 Business and Private.
Some consumers share your content multiple times. This number represents the actual number of unique
Unique Audience
people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
60,276 55% content.
Report Name: #ces-aggregate
Report Date:
Impressions counts the number of potential impression that the identified audience can create. This content
Impressions
was shared by consumers who have a combined total of 63.5M social connections across their social
63.5M graphs.
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2. Identified Audience
IDENTIFIED
Report Style: Share Report AUDIENCE
Report Name: #ces-aggregate
Report Date:
Audience Demographics
Insights :
-*Statistics based on 82%
of #ces-aggregate's
followers, whose sex we
were able to determine.
SEX
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3. Audience Demographics [continued]
Insights :
- 38% #ces-aggregate's
audience is between 26 -
35.
- *Statistics based on 19%
of #ces-aggregate's
followers, whose age we
were able to determine by
identifying through social
AGE RANGE profile or public records
data.
Insights :
Report Style: Share Report - Compared to the average
#ces-aggregate's female
Report Name: #ces-aggregate followers tend to be more in
the 36 - 45 age range.
Report Date:
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
#ces-aggregate's male
followers tend to be more in
the 36 - 45 age range.
MALE
FOLLOWERS BY
AGE
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4. Audience Geographic Insights
Insights :
- #ces-aggregate has a
higher percentage of
followers from Las Vegas,
Nevada than the typical
Twitter user.
TOP CITIES
Insights :
Report Style: Share Report - #ces-aggregate has a
higher percentage of
Report Name: #ces-aggregate followers from Nevada than
the typical Twitter user.
Report Date:
TOP
STATES/PROVINCES
Insights :
- #ces-aggregate has a
higher percentage of
followers from USA than
the typical Twitter user.
TOP COUNTRIES
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