This document provides a summary of the key metrics and demographics of Kia's Twitter audience as of March 24, 2012. It finds that Kia has over 33,000 followers, with a social influence score of 51 times the average. The typical follower is between 26-35 years old, lives in the US, and has interests in autos, sports, and music. Detroit and Florida have higher than average percentages of Kia's Twitter audience.

1. 1
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
@kia Follower Report
Key Metrics: @kia | March - 24 - 2012
Total Followers
33,461
@kia has 33,461 Twitter followers and we've classified the ones we could into Consumer, Business, and
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
spam accounts, which we do not factor into our audience metrics.
Social Pull
51x
Pull is a good measure of how influential @kia 's audience is, compared to the average Twitter account - 1x
is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
gauged by how well connected @kia 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of kia's
followers has 960
connections across all
social media platforms.
Therefore, kia can
potentially indirectly reach
8,821,256 (9,185 x 960)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 81%
of kia's followers, whose
sex we were able to
determine.
AGE RANGE
Insights :
- 30% kia's audience is
between 26 - 35.
- *Statistics based on 13%
of kia's followers, whose
age we were able to
determine by identifying
through social profile or
public records data.

3. 3
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
kia's female followers tend
to be more in the 46 - 55
age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
kia's male followers tend to
be more in the 46 - 55 age
range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- kia has a higher
percentage of followers
from Detroit, Michigan than
the typical Twitter user.

4. 4
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- kia has a higher
percentage of followers
from Florida than the typical
Twitter user.
TOP 5
COUNTRIES
Insights :
- kia has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, kia's audience's
top three interests are Auto,
Sport, and Music.

6. 6
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Career Insights
INCOME LEVEL
Insights :
- kia's consumer audience
has a medium level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience kia's top three
industries are Insurance,
Fashion, and Logistics.

7. 7
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Education Insights
EDUCATION
TYPE
Insights :
- kia's followers attend
Community College schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- kia's consumer audience
is active on at least 25,795
social profiles and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 77% of kia's followers
have Facebook profiles.
- kia's has more followers
who use YouTube than
does the typical Twitter
user.

8. 8
kia
@ kia | Mar 11 2009
Official Kia Motors America Account. Welcome.
Find out about new car announcements and
upcoming Kia models. Speak your piece about
Kia commercials and content!
Tweets 7,470
Followers 73,660
Following 330
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 10% of kia's consumer
audience has been
identified as a Blogger.