1. 1
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
@reubstock Follower Report
Key Metrics: @reubstock | October - 1 - 2012
Total Followers
1,832
@reubstock has 1,832 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
44x
Pull is a good measure of how influential @reubstock 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @reubstock 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
reubstock's followers has
7,983 connections across
all social media platforms.
Therefore, reubstock can
potentially indirectly reach
7,568,282 (948 x 7,983)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 86%
of reubstock's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 37% reubstock's
audience is between 36 -
45.
- *Statistics based on 33%
of reubstock's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
reubstock's female
followers tend to be more in
the 36 - 45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
reubstock's male followers
tend to be more in the 36 -
45 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- reubstock has a higher
percentage of followers
from San Francisco,
California than the typical
Twitter user.

4. 4
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- reubstock has a higher
percentage of followers
from California than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- reubstock has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, reubstock's
audience's top three
interests are Business,
Technology, and the
Outdoors.

6. 6
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Career Insights
INCOME LEVEL
Insights :
- reubstock's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience reubstock's top
three industries are
Technology, Internet, and
Hardware.

7. 7
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Education Insights
EDUCATION
TYPE
Insights :
- reubstock's followers
attend Ivy League schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- reubstock's consumer
audience is active on at
least 4,364 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 96% of reubstock's
followers have LinkedIn
profiles.
- reubstock's has more
followers who use Quora
than does the typical
Twitter user.

8. 8
reubstock
@ reubstock | Mar 11 2007
Studying the intersection of the real and the
virtual. Principal @ METHOD Design. IPG Media
Lab. Founder of Millions of Us, Virtual Greats.
about.me/reubstock
Tweets 3,070
Followers 1,832
Following 786
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 34% of reubstock's
consumer audience has
been identified as a *Geo
Location.